Shubhi Srivastava
Product Lifecycle Management
Gurgaon
Summary
Product Management professional with 10+ years of experience across automotive, e-commerce, and IT industries. Skilled in end-to-end product lifecycle management, from concept evaluation and market analysis to go-to-market strategy, performance tracking, and portfolio optimization. Strong background in data-driven decision making, business intelligence, and cross-functional collaboration, with a proven ability to drive product adoption, revenue growth, and profitability improvements.
Overview
12
12
years of professional experience
Work History
Product Lifecycle Manager
Valvoline Cummins Pvt Ltd
08.2024 - Current
- Leading gate process for new product introduction, evaluating market potential, defining sales strategy, aligning with business objectives.
- Tracking product performance metrics to assess success and improvement opportunities.
- Partnering with BDMs to liquidate slow-moving/dead stock (SMDS), reducing inventory holding costs.
- Conducting quarterly product lifecycle reviews, recommending portfolio rationalization and expansion opportunities.
- Conducting and analysing the packaging inventory for th eslow moving/Dead stock to reduce Packaging holding cost.
- Gathering distributor and customer feedback to guide product enhancements and roadmap decisions.
Business Analyst
Valvoline Cummins Pvt Ltd
02.2018 - 08.2024
- Supported product and portfolio strategy by analyzing sales trends, margins, and customer behavior.
- Delivered sales & profitability dashboards (Power BI, Excel) for leadership teams.
- Forecasted product demand mid-month, improving forecast accuracy by 15%.
- Partnered with marketing to analyze promotional schemes, improving margin contribution by 10%.
- Presented insights in quarterly and annual reviews, influencing pricing and GTM strategies.
Data Analyst (E-Commerce)
Lulu & Sky Pvt Ltd
03.2017 - 01.2018
- Performed customer lifecycle & cohort analysis to identify retention and churn drivers.
- Analyzed online sales and campaign performance, influencing product campaigns.
- Built dashboards to monitor product category performance, supporting assortment decisions.
Data Analyst
Rural Innovation Labs Pvt Ltd
07.2016 - 03.2017
- Supported Google & Tata Trusts’ Internet Saathi program with demographic analysis.
- Conducted product impact assessments and presented insights to stakeholders.
System Engineer
Tata Consultancy Services
04.2013 - 07.2016
- Worked in Change Management team handling business-critical requests and process optimizations.
- Designed dashboards and reports to track KPIs and improve operational efficiency.
- Trained and mentored new team members, acting as POC during management absence.
Education
B.Tech - Electronics & Instrumentation
Moradabad Institute of Technology
07.2012
Business Analytics Certification - undefined
EduPristine
Skills
- Product Lifecycle Management: Concept evaluation, roadmap planning, launches, enhancements, end-of-life decisions
- Data-Driven Decision Making: Analytics, forecasting, and performance tracking
- Go-to-Market Strategy: Sales enablement, distributor engagement, competitive positioning
- Cross-Functional Leadership: Marketing, Sales, R&D, Operations, Supply Chain collaboration
- Tools: Power BI, Tableau, Excel, Google Analytics
Projects
- NSD Automation (Valvoline): Automated New Solution Development (Gate 1–3) review and approval workflow. Created online links for stakeholders to review and approve product introductions via email, with all approvals automatically stored in a centralized online dashboard, improving transparency and efficiency in product launch governance.
- Product Portfolio Optimization (Valvoline): Partnered with marketing and sales teams to analyze SKU performance;
recommendations improved sales and revenue mix. - E-Commerce Growth (Lulu & Sky): Created sales trend dashboards influencing category planning; contributed to
20% revenue growth in 6 months. - Internet Saathi (Google & Tata Trusts): Conducted demographic analysis, enhancing adoption strategy among
women users.
Timeline
Product Lifecycle Manager
Valvoline Cummins Pvt Ltd
08.2024 - Current
Business Analyst
Valvoline Cummins Pvt Ltd
02.2018 - 08.2024
Data Analyst (E-Commerce)
Lulu & Sky Pvt Ltd
03.2017 - 01.2018
Data Analyst
Rural Innovation Labs Pvt Ltd
07.2016 - 03.2017
System Engineer
Tata Consultancy Services
04.2013 - 07.2016
Business Analytics Certification - undefined
EduPristine
B.Tech - Electronics & Instrumentation
Moradabad Institute of Technology
Similar Profiles
MANUJ PROTHIMANUJ PROTHI
Manager/Sr. Manager - Bike Xpert - Marketing at Valvoline Cummins Pvt Ltd.Manager/Sr. Manager - Bike Xpert - Marketing at Valvoline Cummins Pvt Ltd.
Seema V. VermaSeema V. Verma
Factory Medical Officer at Valvoline Cummins Pvt. LtdFactory Medical Officer at Valvoline Cummins Pvt. Ltd
MANJIT MALVIMANJIT MALVI
Senior Manager Technical at Valvoline Cummins Pvt. Ltd.Senior Manager Technical at Valvoline Cummins Pvt. Ltd.
Praveen VishwakarmaPraveen Vishwakarma
Assistant Manager - Collections at Gati Kintetsu Express Pvt LtdAssistant Manager - Collections at Gati Kintetsu Express Pvt Ltd
Sukanta MalakarSukanta Malakar
Entrepreneur in Residence at WheelsEye Technology India Pvt LtdEntrepreneur in Residence at WheelsEye Technology India Pvt Ltd