Shubhra Singh
Birmingham
Summary
MBA graduate with 6+ years of work experience and currently working with FedEx Express in Pricing, United Kingdom. Motivated and highly professional analyst. Dependable and organized team player with the ability to communicate effectively and efficiently. Skilled at building relationships with employees across all levels of an organization. Looking forward to leveraging my wealth of knowledge and experience in your organization.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Analyst
FedEx
01.2023 - Current
- Built pre-approved pricing solution for 25 European markets by identifying issues and brainstorm solution with peers
- Assessed existing pricing and developed new pricing strategies based on customer insights to improve business performance
- Built bespoke pricing solutions for multi-million-dollar corporate deals and tenders
- Support cross functional teams with analysis and recommendations on pricing strategy.
Marketing Analyst Associate
FedEx
09.2019 - 01.2023
- Evaluate the effectiveness of client pricing and planning process, identify gaps and manage transformation of strategic pricing through development of business requirements and manage implementation of price optimization platforms
- Launch import rates in 3 major Middle East market by identifying data driven opportunities for improving pricing, monetization, profitability and operational efficiency for clients
- Migrate pricing from horizontally integrated firm to FedEx for 4 countries by maintaining rate rationality and revenue neutralization
- Prepare monthly and quarterly business forecast plans for 15 MEISA direct serve countries
- Highlight up-trading and down-trading customers basis revenue generated.
Manager-I
ICICI Prudential Life Insurance
05.2018 - 09.2019
- Handled emerging business channel in Assets Department which comprises of Auto Loan, Commercial Business and Two-Wheeler Loans
- Sales driven through partner and internal sales team
- Set business targets strategically for the sales team
- Review and monitor sales records to know the performance region wise and manager wise.
Education
MBA - Marketing
Institute of Management, Nirma University
Ahmedabad, Gujarat04.2018
B.Tech - Computer Science
Sikkim Manipal Institute of Technology
Sikkim06.2015
Skills
- Strategic Pricing
- Business Analysis
- Data Analysis
- Marketing and Branding
- Project Management
- Product Management
- Campaign Analysis
- Secondary Research
- SQL
- Base SAS
- MS Power BI
- Advance Excel
- Pricing strategy
Websites
Certification
- Marketing Analytics, University of Virginia, Coursera
- Digital Marketing, Internshala
Accomplishments
- Pride Award, 10/22, For migrating business in FedEx by offering competitive pricing and onboarding new customers
- Bravo Zulu, 03/22, For launching import economy pricing in UAE, Kuwait and Bahrain and help gain incremental revenue of $57M
- Bravo Zulu, 05/24, Campaign Analysis: Suggested pricing for online promotions across 10 EU markets via competitor analysis
Languages
English
Hindi
Timeline
Marketing Analyst
FedEx
01.2023 - Current
Marketing Analyst Associate
FedEx
09.2019 - 01.2023
Manager-I
ICICI Prudential Life Insurance
05.2018 - 09.2019
B.Tech - Computer Science
Sikkim Manipal Institute of Technology
MBA - Marketing
Institute of Management, Nirma University
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