Summary
Overview
Work History
Education
Internships
Certification
Key Skills
Timeline
Generic

Shubhranshu Bhushan

Summary

Senior Business Analyst with 5+ years of experience driving analytics-led growth, revenue planning and operational improvement across e-commerce and marketplace businesses. Strong track record of solving business problems through SQL, BI tools, forecasting, funnel analysis and performance reporting.
Experienced in partnering with Product, Operations and Leadership teams to translate data insights into scalable actions and measurable business impact.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Manager - Business & Operations Analytics

Urban Company
06.2025 - 12.2025
  • Owned supply-side planning and partner approval analytics across cities and categories by analysing hub-level availability, category coverage and churn trends, enabling 2,500+ partner approvals and contributing to 20% top-line revenue growth across multiple city P&Ls; drove weekly leadership planning and performance reviews through SQL-led analysis and BI dashboards to support approvals, capacity planning and peak readiness.
  • Improved service readiness for 0→1 pilots by building SLA and capacity utilisation models, identifying hub- and category-level supply gaps, improving operational efficiency by 30% and enabling a 10% uplift in fulfilled demand.
  • Drove peak-season execution through AOP and readiness analytics, tracking service delivery, partner availability and calendar behaviour via target-vs-achievement dashboards; reduced request loss from 6% to 4%, improved SD% from 94% to 96%, and achieved 102% of overall AOP targets.
  • Mitigated inventory and fulfilment risks by leading B2C inventory and SKU analytics, analysing attach rates, warehouse capacity and partner consumption to resolve Phoenix launch bottlenecks; enabled 6 new city launches, improved deliveries by 6% over plan in six months, and drove 38% SKU sales growth versus a 12% baseline.

Program Manager – Growth & Commercial Analytics

The Dawn Media
06.2024 - 06.2025
  • Built a new ₹1–1.5 Cr revenue stream from scratch by designing a data-led market-entry, pricing and commercial playbook for enterprise creator partnerships, onboarding 15 high-value clients within 6 months and establishing ~2.5x–4x ROAS benchmarks through P&L and unit-economics analysis.
  • Led revenue and portfolio analytics across creator programs by analysing channel-level spend, monetisation and return on investment, driving a 27% improvement in return on spend through data-backed budget reallocation and portfolio optimisation.
  • Developed revenue forecasting and pipeline analytics to support go-to-market planning, pricing decisions and launch prioritisation for new business programs; owned weekly leadership performance reviews to track revenue progress, identify gaps and drive corrective actions.
  • Built executive dashboards for GMV, conversion, retention and category performance, and conducted whitespace and monetisation analytics across Finance, Fitness, Education and Fashion, enabling a 20% monetisation uplift and 25% faster delivery timelines through SOPs and process standardisation.

Business Manager - Growth & Analytics

Unacademy
07.2023 - 05.2024
  • Built and scaled creator segments across Finance, Fitness and Fashion through SQL-led category and creator performance analysis, onboarding 110+ high-GMV creators and driving 25% revenue growth in 6 months through data-led category expansion.
  • Conducted market research, demand analysis and funnel performance diagnostics to support the launch of the HVC segment and expansion into the EdTech category; guided GTM planning, onboarding strategy and budget prioritisation, contributing to a 27% improvement in return on spend.
  • Drove analytics and product problem-solving by designing Creator Intelligence and Sales & Escalation dashboards to track revenue, pipeline health and SLA performance, improving support efficiency by 22%; also contributed to the PRD and product development of a Telegram subscription offering to support recurring creator monetisation.

Category Analyst - Growth & Operations

Viralo
05.2022 - 06.2023
  • Built a new creator category across Finance and Fitness, onboarding 86+ high-earning creators with ₹10L+ GMV per creator and driving 30% YoY revenue growth through category expansion and monetisation strategy.
  • Scaled category monetisation by converting 50+ creators/clients to a higher-revenue white-label platform, improving platform stickiness and reducing churn by 20%.
  • Owned weekly category and revenue reviews with leadership by tracking creator, sales and commission metrics, enabling faster business decisions and contributing to a 28% increase in revenue.

Business Associate - Sales Operations

Byju's
05.2021 - 05.2022
  • Analysed lead and funnel performance to support B2C sales planning, tracking lead quality, conversions and daily closures to improve sales execution and target achievement.
  • Built sales performance dashboards for leadership to track lead inflow, conversion rates, revenue and agent productivity, supporting weekly performance reviews and data-backed planning.
  • Supported lead allocation and sales prioritisation by analysing lead sources, pipeline gaps and agent performance, improving follow-ups and overall sales productivity.

Education

Bachelor of Fashion Technology - Fashion and Apparel Production

National Institute Of Fashion Technology
01-2021

Internships

  • AJIO - Buying Department (Jan 2021 – May 2021)

Certification

Analytics & Reporting Tools: Excel, Google Sheets, SQL, Power BI, Tableau
CRM & Sales Tools: Salesforce, LeadSquared

Key Skills

Analytical & Reporting: Data Analysis, Business Intelligence, KPI Tracking, Dashboarding, Root Cause Analysis, Revenue Analysis, Funnel Analysis, Demand & Capacity Forecasting, AOP & Target Tracking

Business & Strategic: Category Analytics, Sales & Revenue Analytics, Monetisation & Pricing Analysis, Customer & Partner Insights, P&L Analysis, Go-to-Market Planning, Process Optimisation, Product & Feature Impact Analysis

Technical & Execution: Supply–Demand Planning, SLA & Capacity Analytics, Inventory & SKU Analytics, Business Planning, Performance Governance, SOP Design, Workflow Improvement

Collaboration & Communication: Stakeholder Management, Cross-functional Collaboration, Executive Reporting, Business Reviews

Timeline

Senior Manager - Business & Operations Analytics

Urban Company
06.2025 - 12.2025

Program Manager – Growth & Commercial Analytics

The Dawn Media
06.2024 - 06.2025

Business Manager - Growth & Analytics

Unacademy
07.2023 - 05.2024

Category Analyst - Growth & Operations

Viralo
05.2022 - 06.2023

Business Associate - Sales Operations

Byju's
05.2021 - 05.2022

Bachelor of Fashion Technology - Fashion and Apparel Production

National Institute Of Fashion Technology
Shubhranshu Bhushan