Shweta Ahir
Mumbai
Summary
Experienced and driven digital product manager with a successful track record spanning over 11 years in the banking and IT industries. Specializes in digital acquisition journeys, customer experience, product management, digital marketing, and API integration. A self-motivated professional who excels in identifying opportunities for growth and implementing effective strategies to drive business success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Product Manager
Axis Bank
09.2021 - Current
- Leading the design and execution of the end-to-end sourcing online journey of personal loan product through partners, which include Flipkart, Free charge and Paytm.
- Spearheading the product launch and monitoring the product performance through the acquisition, monitoring delinquency, product development, customer escalation, policy, and digital marketing phases.
- Guiding strategic business planning and new product development according to market needs and directing product launch activities with respect to these products and partners.
- Led the development of multiple LOS (Loan Originating System) functionalities, which support the digital personal loan product.
- Collaborated with the UI/UX, software developers, QA, and IT team for seamless integration through the Open API framework.
- Planning on post-product launch activities to track key metrics, such as user acquisition, reviewing the risk parameters, enabling new features based on customer feedback, and addressing customer escalations
- Worked closely with internal and external stakeholders, including senior leadership, risk, compliance, audit, and policy teams, ensuring product alignment with RBI's digital lending guidelines.
- Managed a team of two members, overseeing daily operations and project execution.
- Project: Successfully launched the Personal Loan product for NTB and ETB customers through the Flipkart partnership in June 2023. Onboarded 160,000 customers, with a total disbursal value of INR 2,850 Cr in a span of 24 months.
- Project: Successfully delivered and led the automation project of an e-stamping process. This digital process reduced manual interventions, which, in turn, led to a significant improvement in the TAT for processing the stamp duty process, which was reduced from 48 hours to 15 minutes.
Digital Product Manager - Personal Loan and Business Loan
HDFC Bank
02.2020 - 09.2021
- Lead the conceptualization and execution of the personal loan and business loan digital journey on the Adobe platform.
- The ETB personal loan asset-to-asset journey was made live, generating a monthly business of INR 20 crore in the first month of launch.
- For NTB customers, we developed an STP journey with several checks based on Bureau results, Perfios, KYC compliance, PAN validation, and BRE rules.
- Developed the scope of work in terms of the business requirements, integration through APIs, and digital processing of the loan.
- Created the business requirement documents, policy documents, and API integration documents.
- Collaborated with the IT team for UI/UX, product development, UAT, and product go-live strategy.
Product Manager-Personal Loan
ICICI Bank
10.2016 - 01.2020
- Conceptualization and execution of digital marketing campaigns leading to 66% growth in traffic Y-o-Y on ICICI bank website
- Management of digital marketing content initiatives to increase leads, visibility and positive customer behavior from Website and Mobile Banking
- Mobile Banking Supported multiple platforms like ICICI bank Website, ICICI Bank Mobile App, Google Display Network, Facebook, SEO, SEM for generating online leads and business from the online channel which resulted in average monthly disbursal of INR 3000 Cr
- Initiated new campaign for the personal loan and Business Loan product through SMS, Emailers, Mobile notification, multichannel campaign management, external website, Facebook and Google Search
- Created an ATM campaign for personal loan where a customer can take a disbursal of loan through ATM without any manual intervention
Senior Executive Product and Solution
Newgen Software Technologies
06.2015 - 09.2016
- Presales consultant in business process management suite (BPM), and document management suite (DMS).
- Responsible for preparing presentations for clients, preparing end-to-end demos for clients, and handling the technical specifications of the products.
Software Engineer
Bluestar Infotech Pvt Ltd
10.2011 - 10.2013
- Software development of Ticketing Solution portal with SAP integration
- Contributed as a software developer in java technology, java script, web sphere portal and DB2. Executed varied functions which include requirement gathering, design development, testing and supporting solutions built around these technologies
Education
Master of Management Studies - Operations
Welingkar Institute of Management Development and Research
05.2015
Bachelor of Engineering - Computer Science
Mumbai University
05.2011
Skills
- Product development and Process optimization
- New product rollout
- Digital acquisition strategies
- Strategic development
- Team leadership
- Data-driven mindset
- Digital marketing strategy
- API integration
- Agile methodology
- Stakeholder management
Certification
- IBM AI Product Manager Specialization: Issued June 2025, Credential ID: TPD814PVPT0Q
- Fundamentals of digital marketing: issued Nov 2020, credential ID: 66TG7S3W3
- Google AI essentials, Coursera, Credential ID: 9DTS4BQD0T91
Tools and Skills
- Jira, Confluence, Quicksight, API integration, business requirement document, user stories and test cases
Timeline
Digital Product Manager
Axis Bank
09.2021 - Current
Digital Product Manager - Personal Loan and Business Loan
HDFC Bank
02.2020 - 09.2021
Product Manager-Personal Loan
ICICI Bank
10.2016 - 01.2020
Senior Executive Product and Solution
Newgen Software Technologies
06.2015 - 09.2016
Software Engineer
Bluestar Infotech Pvt Ltd
10.2011 - 10.2013
Master of Management Studies - Operations
Welingkar Institute of Management Development and Research
Bachelor of Engineering - Computer Science
Mumbai University
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