Shweta Pawar
Thane
Summary
Dynamic and results-oriented media strategist with over 20 years of expertise in transforming brand narratives and delivering impactful marketing campaigns for global organizations. Recognized for leading high-stakes sponsorships, media innovations, and digital transformation projects that drive measurable growth in brand visibility, customer engagement, and market share. A forward-thinking leader skilled in orchestrating cross-functional teams, optimizing multi-million-dollar budgets, and building robust digital infrastructures to enhance customer experiences. Adept at leveraging data analytics and industry trends to craft strategies that align with business objectives in fast-paced environments.
Overview
18
18
years of professional experience
Work History
General Manager – Media, Sponsorship, E-commerce, and PR
Castrol India
07.2022 - Current
- Brand Transformation: Led Castrol’s strategic shift by onboarding Bollywood icon Shahrukh Khan as a brand ambassador and securing high-profile IPL sponsorships
- Achieved a 50bps uplift in brand market share and improved visibility through comprehensive multi-channel campaigns
- Media Strategy: Designed and executed data-driven media plans across digital, social, and traditional channels, enhancing brand health metrics such as awareness and top-box consideration
- Budget Optimization: Directed a $10M annual media budget, achieving 20% efficiency gains through careful spend optimization and innovative strategies
- Digital Innovation: Member of core team that launched Castrol Connect, a transformative digital infrastructure initiative that elevated the customer experience and expanded service offerings
- Analytics & Insights: Leveraged advanced analytics to refine customer engagement initiatives, improving media efficiency and ROI while staying ahead of market trends
- Team Leadership: Worked with effectively cross-functional teams, fostering collaboration across marketing, sales, and digital functions to ensure seamless project execution
- Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
Client Partner & Senior Director
Mindshare India
01.2018 - 01.2022
- Strategic Leadership: Defined and implemented media strategies for Facebook Inc., Castrol India, Jaguar-Landrover
- Aligning innovative solutions with business objectives to enhance brand visibility and
- audience engagement.
- Execution Oversight: Supervised the execution of complex, multi-channel campaigns ensuring seamless delivery through collaboration with cross-functional teams and adherence to strategic goals.
- Portfolio Expansion: Led initiatives to expand portfolio revenue by 5x through client acquisition, development of digital projects, and innovative content collaborations.
- Award-Winning Initiatives: Crafted and executed campaigns that earned 17+ national and international awards, showcasing excellence in strategic content creation and delivery.
- Global Strategy Alignment: Partnered with global teams to localize and tailor campaigns for diverse markets, ensuring consistency with international standards while maximizing regional impact.
- Team Empowerment: Managed and developed a high-performing team, fostering an environment of innovation and achieving one of the lowest attrition rates in the organization
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Developed strategic partnerships with vendors and suppliers that provide cost savings opportunities for clients.
- Created detailed project plans outlining timelines, milestones, and deliverables for successful completion of projects on time and within budget parameters set by the client.
- Coached, developed and motivated team to achieve revenue goals.
- Coordinated resources across different departments to meet client requirements.
Media Manager
ZenithOptimedia (Publicis Media Group)
01.2007 - 01.2009
- Led the development and execution of integrated media strategies for key clients, achieving increased campaign effectiveness and brand recognition
- Fostered strong client relationships, delivering exceptional service and measurable outcomes for high-value campaigns
- Researched industry trends to identify new opportunities for growth.
- Coordinated advertising campaigns across multiple digital platforms.
- Monitored competitors' activities on all media platforms.
Education
MBA - Marketing
SIES College of Management Studies
Mumbai04-2003
Bachelor of Science - Microbiology & Biotechnology
KJ Somaiya College of Science and Commerce
Mumbai04-2001
Skills
- Strategic Media Planning & Execution
- E-commerce Marketing & Transformation
- High-Impact Brand Partnerships & Sponsorships
- Data Analytics & ROI Optimization
- Cross-Functional Team Leadership
- Digital Transformation & Customer-Centric Strategies
- Budget Management & Financial Acumen
- Innovation in Marketing and Media Execution
- Advertising and marketing
Awardsrecognition
- Best Use of Talent, Festival of Media Global, 2024
- Best Use of Branded Content, Festival of Media Asia
- Recipient of 20+ awards across categories, Recognizing excellence in strategy, innovation, and media execution.
Languages
English
Advanced
C1
Hindi
Proficient
C2
Marathi
Advanced
C1
Timeline
General Manager – Media, Sponsorship, E-commerce, and PR
Castrol India
07.2022 - Current
Client Partner & Senior Director
Mindshare India
01.2018 - 01.2022
Media Manager
ZenithOptimedia (Publicis Media Group)
01.2007 - 01.2009
MBA - Marketing
SIES College of Management Studies
Bachelor of Science - Microbiology & Biotechnology
KJ Somaiya College of Science and Commerce