Shweta Sharma
Gurgaon
Summary
Results-driven Influencer Marketing Specialist with over 7 years of experience in managing end-to-end influencer campaigns, driving brand awareness, and delivering measurable ROI. Proven ability to build lasting relationships with creators, optimize campaigns through data insights, and execute high-impact collaborations for leading brands in the retail, beauty, and lifestyle sectors.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Assistant Manager – Influencer Marketing
Lenskart
Gurgaon
06.2022 - Current
- Spearheading influencer marketing strategy to drive brand awareness and sales across eyewear categories, including optical, sunglasses, and seasonal collections.
- Managing paid collaborations with 200+ influencers annually, ranging from micro to celebrity level, delivering high-impact content across Instagram, YouTube, and emerging platforms.
- Developing creative campaign concepts aligned with brand positioning, seasonal promotions, and product launches (e.g., Eyeconic Sale, Festive Collection, Hustlr Launch).
- Negotiating contracts and deliverables to ensure cost-effective partnerships while maximising ROI.
- Collaborating with design, social media, PR, and performance marketing teams to deliver cohesive campaigns with consistent brand messaging.
- Tracking, analysing, and reporting campaign performance using engagement rate, reach, and conversion metrics; optimising influencer mix based on data insights.
- Building and nurturing long-term relationships with key creators to foster brand loyalty and encourage repeat collaborations.
- Representing Lenskart at influencer events, media launches, and industry networking opportunities to strengthen brand presence.
Influencer Marketing Executive
BDesir Cosmetics Pvt Ltd. (Parent Brand) & Raneh Beauty (Sub Brand)
07.2021 - 06.2022
- Coordinating with Celebrities/ Makeup Artist/ Beauty Influencer for Paid/Barter Collaboration of BDesir’s Products via Reels, Stories & Posts.
- Keeping up with Latest Trends, Executing & Optimising different types of collaboration for different types of Influencers.
- Coordinating with Makeup Artist/ Influencers for Promotion of Raneh Beauty’s Online Courses via shout-out stories.
- Brainstorming & Planning different Campaigns/Giveaway/Contest with Influencers to increase Brand Visibility. For ex: Embryolisse Contest with Bhumika Bahl, Embryolisse Contest with Priyanka Kamboj (on going), & Various Giveaways with Influencers like Guneet Virdi, Kriti Ds, Ritu Singh & many more.
- Coordinating & working with Social Media Team for weekly calendars & Representing BDesir/ Raneh Beauty on Instagram live.
- Attending Relevant Events for Networking & Maintaining the Association.
Influencer Marketing Assistant
Zoylee
Noida
09.2020 - 07.2021
- Coordinating with Brands/ Celebrities/ Influencers/ Youtubers for collaborations/ Promotions.
- Researching & planning different campaigns with Influencers for Brand Promotions like Instagram live, Ad videos for zoylee, barter collaborations & Giveaways.
- Handling social media calendar for Instagram & Facebook. Represented Zoylee on Instagram live several times.
- Researching the latest trends, preparing scripts, finding suitable creators for YouTube videos.
- Lead efforts to identify, recruit and foster relationships with creators, Influencers & Celebrities.
Social Media Analyst & Influencer Marketing
Brandmommy
New Delhi
07.2018 - 06.2019
- Handling social media calendar for various clients (In-house and out-house) on Instagram, Facebook, Twitter & LinkedIn.
- Designing & Running online as well as on-ground campaigns and carrying out promotional activities with an objective to encourage participation.
- Coordinating with Brands/ Celebrities/ Influencers for collaborations/ Promotions as per client's requirements.
- Part of events like Alibaba's Second Xin Philanthropy Conference 2018, Lung Care Foundation's Launch and training Workshop of the B.E.S.T Club 2018, Miniso's 100 stores Celebration Event 2019 & Miniso and Achhacart's collaboration Event 2019.
Education
BBA -
Guru Gobind Singh Indraprastha University
New Delhi01.2018
XII -
Mother's Global School
New Delhi01.2015
Skills
- Influencer campaign management
- Contract negotiation and ROI optimization
- Creative concept development
- Social media strategy (Instagram, YouTube, emerging platforms)
- Relationship building with key influencers
- Event representation and networking
- Cross-functional team collaboration
Certification
Online Marketing Fundamentals, Google & ISB
Awards Recognition
- Emerging Talent of the Month, 12/01/20
- Letter of Appreciation from CEO, 09/01/18
Timeline
Assistant Manager – Influencer Marketing
Lenskart
06.2022 - Current
Influencer Marketing Executive
BDesir Cosmetics Pvt Ltd. (Parent Brand) & Raneh Beauty (Sub Brand)
07.2021 - 06.2022
Influencer Marketing Assistant
Zoylee
09.2020 - 07.2021
Social Media Analyst & Influencer Marketing
Brandmommy
07.2018 - 06.2019
BBA -
Guru Gobind Singh Indraprastha University
XII -
Mother's Global School