Shwetank Rai

• Acted as main point of contact in matters relating to client concerns and needs.
• Assisted in gathering data for account reviews and presentations.
• Analyzed client feedback to recommend product or service enhancements to the R&D team.

Managing US accounts and making sure the KPI’s are met be that revenue, conversions etc. Managing pacing and promotions for the client and giving updates to the client.

• Working with some of the top Suppliers in the UK market as well as around the globe
• For example, Coca Cola, P&G, Heineken, Unilever Colgate Palmotive, Bacardi, Reckit etc
• Running sponsored search ads for the following suppliers on Citrus ads, reporting, sending out comms, and actionable insights
• Running campaigns across Tesco.com
• Working closely with the Tesco media to run sponsored search campaigns and checkout campaigns

• Working on the creative cloud side of the business
• Running search and shopping campaigns for the account
• Day to day job includes optimizing campaigns through adobe advertising cloud
• Managing a quarterly budget of $10M
• Providing insights and reports for the launches and suggesting recommendation for improving the impact of any campaign, ad copy or promo launch
• Optimizing towards the goals of the campaigns and working on different strategies across different accounts, for eg (ROMS, Ace Sourced ARR, clicks and, impression share)
• Other tools that I used in the role were Adobe Analytics and Adobe ad cloud to maximize the performance of the campaigns

• Managing 4 big international clients
• Handling a monthly spend of $1M
• Roles and responsibilities includes, launching all type of search campaigns, reporting, managing budget, pacing, pitching new ideas and optimizing
• Have handled all 4 retail clients in the past with 2 luxury brands namely Burberry and Michael Kors
• Bidding strategies that we used to work upon were maximize conversions, maximize clicks and, target ROAS
• Optimizing campaigns using portfolios through SA360
• Tools that I used were google ads, Bing ads, Amazon ads, data studio, GA4 and google analytics

• Managing digital marketing campaigns for APAC market
• Running campaigns on google ads, Bing ads
• Utilizing tools like GA4, google analytics, SEM rush
• Managing spend, revenue and other stated KPIs for the client
• Creating QBR, business reviews, and providing MOM and YOY reports as well as optimizations
• Enabling opportunities to maximizing results and performance
• Create and execute test-and-learn plans to optimize communications based on data driven observations and hypotheses
• Monitor and report on performance of digital marketing communications to senior leadership