Shyamanta Baruah

In my current role, I manage the External Communications function for the India entity with special emphasis on building the India brand for the Firm as a tech company.

Achievements

• Refreshed corporate website, resulting in 52% increase in traffic and 40% increase in ''view to apply'' ratio.
• Launched India blog to increase Firm's share of voice.
• Leading PR efforts, resulting in 30+ coverages in leading publications like Hindu Business Line, ETCIO, Mint, People Matters, and Analytics Insights.
• Managing media relations and campaigns to address public communications in crisis situations.
• Managing Glassdoor, focusing on fresh content, fresh reviews, and timely response to negative reviews.
• Revamped all candidate communications assets to align with global talent brand.
• Created messaging playbook for recruiters.
• Introduced hiring focused content mix for social that includes Job Banners, Culture Quotes, Employee Spotlight, and so on.
• Managing employee advocacy program, resulting in 200% increase in participation
• Hosted several sessions for hiring managers to sensitize them on branding and candidate communication
• Supporting leaders with their personal branding efforts on LinkedIn
• Supporting Internal Communications initiatives like community building using Yammer and internal communication campaigns

As the External Communications and Employer Branding lead, i managed the development and execution of Employer Branding and Recruitment Marketing programs to support the business needs

I worked in tandem with the Global Talent Brand Team to provide strategic guidance and brand support through a wide range of marketing activities using social media, digital platforms, and events

Achievements

• Significant jump as a preferred employer in Universum ranking: #5 to #3 in India in business category and #83 from #152 in Technology
• Grew website traffic from 32K per month to 200K
• Grew social media follower base from 65K to 900K
• Instrumental in getting Deloitte coverage in national publications like Times of India and Business Today
• Implemented processes to ensure that all communication stays on brand
• Lunched corporate blog and published 40+ thought pieces
• Was instrumental in publishing 6 whitepapers on 'future of work' in Indian context
• Lunched "Meet our" people section on the website
• Was responsible for working with various teams across globe to cross-promote content across channels
• Produced videos on various topics from recruitment related topics to thought leadership
• Supported several events throughout year, virtual and physical, including multi-city hackathons, hiring events, and national level summits
• Was responsible for reviewing communication and presentation for the leadership for all external participation
• Managed team of 4, consisting of content writers, designers, and developers
• Managed yearly budget of USD 100K for online ads and event spend
• Managed employer advocacy program
• Trained leaders and recruiters on managing their personal brand on LinkedIn
• Supported internal communication campaigns and employee engagement activities

As the head of External Communications, I was responsible for giving a makeover to the Societe Generale employer brand in India by launching the brand on Social Media, revamping its web presence, PR and strengthening offline presence.

Achievements

• Built social media content strategy and governance model
• Was responsible for transitioning legacy website to responsive format
• Was responsible for launching corporate blog
• Created digital assets like videos, infographics, whitepapers to increase Firm's share of voice
• Built 100 K followers base across social networks from 0
• Delivered $200,000 reported cost saving due to implementation of employer branding strategies
• Established social listening system to monitor brand mentions and measure the impact
• Marketed and managed national level events like annual hackathon and SG's start-up accelerator program
• Managed SG's participation in various forums like Grace Hopper, NASSCOM, CII
• Coached leadership team on personal branding
• Managed PR for various initiatives, resulting in coverage in leading publications like Times of India, YourStory, and Inc 42
• Managed crisis communication for a few critical incidents
• Managed team of 4, consisting of content writers, designers, and developers
• Managed Internal Communications for one year as extended responsibility

As a Senior Manager in WF, I was responsible for managing the Foundation's online presence.

Achievements

• Revamped corporate website and grew traffic to 100K page views per month
• Grew social media base from 20K to 150K
• Participated in various events to create awareness about WF
• Managed team of 3, consisting of content writers, designers, and developers

As one of the early members (was the 5th), I handled multiple portfolios including product management, marketing, and communications.

GTT, an Ed-Tech startup promoted by Zensar and funded by Intel Capital, Helion Ventures, and Cisco later grew to a strength of 300 employees. Leading publications like Business Today and Forbes India featured GTT as one of the most promising start-ups in India.

Achievements

• Was responsible for building and growing multiple websites
• Were one of the first companies in India to use social media as one of main channels for hiring for the Firm as well as its partner corporations.
• Built presence across platforms like Facebook, Twitter, LinkedIn, and SlideShare.
• Managed PR in consultation with CEO resulting in coverages in leading publications like Fortune India, and Business Today.
• Managed communications designed to keep board members and investors updated.
• Participated in presentations to board, investors, government officials, and other ecosystem partners.
• Managed digital campaigns for key partners like Google India and Intel India.
• Managed large career fairs to recruit students for programs offered by the Firm.

As a member of the Consulting practice, I handled a number of key clients and initiatives.
Achievements

• Built the ‘Game-Based Offering’ vertical and acquired two major clients
• Managed team of 8 consisting of instructional designers, graphic designers, and developers, on a project basis
• Conceptualized and managed e-learning products for large corporations
• Used content marketing to create awareness about firm's offerings
• Was closely associated with pre-sales and proposal development
• Consulted key clients like Tata Motors, Juniper Networks, Cisco, WNS, Infosys, Wipro, and Bharti to name a few