Shyamsundar Sivakumar

BUSINESS INTELLIGENCE (June'23 - April'25)

• Collaborated with end-stakeholders to gather and analyze the data requirements
• Designed and developed interactive dashboards in LookML to support data-driven decision making
• Extracted and transformed data using SQL,Python and Spark scripts to support business reporting and ad-hoc analysis
• Automated data extraction workflows to streamline recurring task and reduce manual effort
• Optimized slow-loading dashboards by building data pipelines significantly reducing the dashboard load time

MARKET RESEARCH(April'19-April'23)

• Proficiency in secondary research analysis to pinpoint the target market, market conditions, industry, and market trends
• Analysed the client’s competitor to understand and keep track of the competitors strategies, initiatives, products & financial growth
• Created Secondary Market Research reports explaining different Industry Market Trends, Drivers & Challenges and outlook

Achievements

• Published blog titled "Recovery of Manufacturing Industry post COVID-19"
• Received "Spot Award" for Contribution & Good Work towards Client Reports

Technical Skills

• BI Tools: LookML, Power BI, Tableau
• DE : Airflow
• Programming Language: SQL,Python , Spark
• Microsoft Office ( Excel, Word, Powerpoint)

• Managed & Coordinated end to end digital marketing campaign for LEARN ON products from planning, executing strategy to assessing effectiveness of campaign.
• Developed Visual and Numerical Consumer Analysis reports by researching and analyzing consumer behavior, sales trends and product usage.
• Provided & Compiled Product improvements strategies that can standardize communication to increase efficiency in teacher student/parent interaction.
• Led Global Competitive Intel research for all LEARN ON Products for India, Middle East, Canada & Australia to identify better investment opportunities

Achievements

• Contributed towards increasing Email Campaign Efficiency by 4% by analyzing Consumer Mail Usage Patterns & Trends