SIDDHANT KANAK
Category Management ( E Commerce)
Noida
Summary
Strategic E-commerce Operations professional with expertise in brand scaling, category growth, and vendor management. Drives business growth through optimized marketplace performance and revenue strategies. Enhances brand presence and identifies growth opportunities while streamlining operations. Experienced in team leadership and operational management, fostering collaboration, productivity, and effective stakeholder relationships.
Overview
3
3
Certifications
6
6
years of professional experience
Work History
Key Account Manager (Category Management)
Meesho (E Commerce)
Bangluru (Remote)
05.2022 - 11.2025
- Managed key accounts to enhance vendor relationships. E-commerce: Men’s and women’s accessories.
- Directed end-to-end men’s and women’s accessories portfolio across e-commerce marketplaces, strengthening category growth, sales performance, and customer engagement.
- Coordinated assortment planning, inventory availability, pricing, and promotional activities to optimize vendor account management, and strengthen marketplace relationships.
- Planned and carried out category growth strategies to raise traffic, enhance product visibility, and drive conversion rates across online platforms.
- Identified and onboarded potential brands and vendors, managing end-to-end onboarding, commercial negotiations, catalog integration, and go-live execution.
- Analyzed key business metrics, including GMV, revenue conversion rate (CVR), average order value (AOV), traffic, and sell-through rate, to uncover growth opportunities.
- Worked with vendors to increase product assortment, pricing competitiveness, strengthen stock availability, and enable new product launches.
- Directed execution of promotional campaigns, sale events, and merchandising initiatives, strengthening category traffic, sales, and customer acquisition.
- Analyzed sales trends, customer behavior, marketplace performance, and competitor pricing to drive data-informed business decisions.
- Oversaw inventory planning, including demand forecasting and replenishment, to enhance stock availability, and reduce lost sales.
- Evaluated SKU performance, then implemented corrective actions to enhance product performance, assortment, productivity, and category profitability.
Vendor Account Manager
Denave ( E Commerce Process)
Noida
08.2021 - 05.2022
- Managed vendor accounts across multiple e-commerce platforms, including Amazon, Flipkart, and Nykaa, driving account growth and operational excellence.
- Managed end-to-end product listing and catalog enhancement, optimizing product titles, descriptions, keywords, images, and attributes to improve search visibility and conversion rates.
- Developed and executed category assortment strategies, optimizing product selection, pricing, availability, and portfolio mix, in collaboration with brand partners.
- Led new product sourcing and assortment expansion by identifying market trends, analyzing competitor offerings, and onboarding high-potential products.
- Monitored key business metrics, analyzed sales trends, and implemented data-driven strategies to achieve revenue and profitability targets.
- Worked closely with the Finance, Planning, Marketing, and Revenue Growth teams to optimize margins, inventory planning, pricing, and business outcomes.
- Led and mentored account leads, category associates, and buyers, ensuring alignment on business objectives, operational efficiency, and performance targets.
- Conducted periodic business reviews, sales forecasting, and performance analysis to identify gaps, and implement corrective actions.
Key Account Manager
IndiaMART (B2B E Commerce)
Noida
08.2019 - 08.2021
- Managed IndiaMART marketplace operations, including product listing, catalog optimization, and supplier account management, to enhance online visibility and business growth.
- Optimized product titles, descriptions, keywords, images, and catalog attributes to improve product discoverability and search rankings on IndiaMART.
- Identified and sourced new products and suppliers to expand the product portfolio and strengthen the B2B marketplace presence.
- Generated and managed business leads through IndiaMART, supporting buyer acquisition, vendor engagement, and sales conversion.
- Monitored product performance, buyer inquiries, and lead quality to identify growth opportunities, and improve marketplace effectiveness.
- Built and maintained strong supplier relationships, coordinating product information, pricing, availability, and catalog updates.
- Conducted competitor analysis and market research to identify high-demand products, optimize assortment, and improve competitive positioning.
- Implemented catalog enhancement strategies to increase product visibility, generate qualified inquiries, and drive B2B business growth.
Education
MBA - Marketing
ICCMRT
Lucknow01-2019
Skills
- Account management
- Category Management
- Vendor relationship management
- Market Trend Analysis
- P&L Management
- Sales Strategy Development
- Customer service
- Brand Development
- Customer service
- Leadership Skills
- Client relationship management
- Sales growth
- Sales reporting
Certification
Power BI Crash Course
Timeline
Key Account Manager (Category Management)
Meesho (E Commerce)
05.2022 - 11.2025
Vendor Account Manager
Denave ( E Commerce Process)
08.2021 - 05.2022
Key Account Manager
IndiaMART (B2B E Commerce)
08.2019 - 08.2021
MBA - Marketing
ICCMRT