Shazma Ali

• Developing and maintaining strong relationships with key vendors.
• Identifying and understanding vendor requirements and providing appropriate solutions.
• Developed customer segmentation strategies to enhance targeted marketing and sales efforts, contributing to positive YOY growth on a quarterly basis.
• Managing the overall account strategy and ensuring vendor satisfaction.
• Collaborating with internal stakeholders to execute account plans and strategies to meet objectives.
• Assisted vendors in achieving Top Rated badge status to enhance their visibility.
• Analysing market trends and competitor activities to identify scope of growth levers.
• Negotiating pricing terms to get the best deal with vendors across platform.
• Connecting weekly basis with manager and vendor to tracks metrics and understand gap for better performance.
• Introducing new strategies and solutions to grow the account by generating maximum revenue.
• Effective campaign management with PLA & PCA with maximum ROI across platform by benchmarking cateogry ROI.
• Helping vendors in creating brand store creatives to get the best visibility and brand building.
• Achieved Ads target with 13% MOM growth and overdelivered by an additional 10%, surpassing category target achievement of 3% and leading contribution in the category.
• Identified and developed new business opportunities in existing vendor portfolios to meet and exceed revenue targets through upgrades and cross-selling.
• Ensuring 90% SDS (selection) parity is maintained for D2C and branded portfolios.
• Managing Hyperlocal (Flipkart Minutes) for the few brands from Planning to Product live process which Includes

1. Added new sell plans to ensure comprehensive product offerings.

2. I have done Commercial working to ensure postivie gross margin on NLC.

3. PO raising for the given sell plan is done

4.Coordinated unloading of vehicles to streamline inventory check-in processes.

5. Completed quality control processes, ensuring compliance with internal receipt numbers and goods receipt notes.

6.Activated product listings to ensure timely availability on the platform.

7. Generated sales reports to analyse performance metrics and trends.

8. Developed inventory plans to optimise stock levels and meet demand.

• Managed global customer accounts, implementing promotional strategies and online marketing tools to drive sales growth.
• Met quarterly sales targets by completing all assigned objectives on schedule, achieving 100% of GMV/sales target.
• Achieved 99% customer satisfaction ratings from major clients through regular feedback and proactive problem resolution.
• Resolved customer issues and complaints in a timely and professional manner, resulting in increased customer satisfaction.
• Guided customer to achieve the badge of Top rated seller on the platform by maintaining hygiene listing, proper health check, valid tracking rates etc.
• Assisted customer in achieving 0% defect and return rates on the platform.
• Generated weekly and monthly reports outlining key customer data and sales metrics, allowing for informed decision-making.
• Conducted market research to identify industry trends and competitive advantages, allowing for informed decision-making.
• Recognised as top performer for consistently delivering high-quality customer service. - Awarded with the best performer badge by providing 100% accurate assistance to customers and gaining positive feedback by customers.

• Created and managed platform activities that resulted in 60% growth of online sales of the customers.
• Negotiated customer deals, developing tailored business proposals that addressed specific needs.
• Managed listing and cataloging for the customer and helped them increase visibility using online tools i.e. Shopify.
• Managed listing and cataloging for customers, enhancing visibility through online tools like Shopify.
• Executed customer onboardings on the platform, streamlining the process for new users.
• Executed numerous customer onboardings on the platform efficiently.