Siddharth Mantramurthy
Business Development
Ghaziabad
Summary
Digital Marketing and Inside sales professional with experience in social media campaign strategy, Content
development and Sales strategy for B2B/B2C brands.
Have worked for spectrum of brands from diverse backgrounds including International higher education, Real
estate, Hospitality, Fintech, Travel, FMCG, Ecommerce, IT and EdTech.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Team Lead
SocialChaat
06.2021 - Current
- As department head streamlined sales strategy, hired new members, maintained the pipeline and conversion ratio, and while achieving the sales targets on a monthly basis
- Spearheaded the sales while handling other tasks, including review of the daily social media calendar for clients, marketing campaigns, and strategy documents
- Changed the revenue model from reducing the number of clients to taking selective clients while increasing the overall revenue by 4X and ticket size per client by 3X in a span of an year
- Helped the agency in closing big ticket clients and helped carve out a niche for portfolio
- Trained, coached and provided constructive feedback to new members joining the team
- Provided exceptional after sales process to deepen relationships with existing clients, and got several referenced leads to close
- Salary promotion received twice within an year's time for work ethics and leading the overall company towards growth.
Senior Business Developer
EdTech
01.2021 - 06.2021
- Conceptualized and executed sales pitches to reach out to potential customers via outbound calls and set up online video calls with decision maker to close the deal within the call
- Focused on selling through a consultative selling approach by gauging the pain point areas for clients and pitching the products as solution to their problems
- Created and maintained database of clients, key information to help company target right set of audiences via online marketing for the offerings
- Exceeded the monthly sales targets and helped other colleagues with setting up calls and provided guidance to help them achieve numbers through mock calls and improvising the call scripts
- Consistently was amongst the top performers in the team and helped achieve target numbers for south India region.
Assistant Creative Manager
ART-E MEDIATECH PRIVATE LIMITED
04.2020 - 06.2020
- As Assistant creative manager worked directly with Creative director devising organic and paid campaigns for BharatPe, Environics and Flipkart Video OTT
- Devised a social media campaign based on FOMO to help people understand the consequences of using EMF based radiating devices and it's effects during living in homes explaining the utility and increasing adoption of the all 3 offerings of the company
- Devised creative social media calendars, including the content and graphical representation of posts for BharatPe to increase adoption for multiple payment options available, plus loan options for merchants and other features.
- Executed meme-marketing content calendar strategy for a new shows starting on Flipkart OTT platforms.
Account executive
Iffort
10.2019 - 02.2020
- Handled accounts of 4 most important clients in the portfolio including Borges India, Lonely Planet India, Eli Lilly India, Radisson Hotels and Astrazeneca on project basis
- Helped execute different campaigns for brands across digital platforms.
- Other responsibilities included acting as POC for clients, handling the reporting and maintaining relationships to upsell to clients.
Digital Marketing Specialist
Siddharth Mantramurthy, Acwits Solution LLP
06.2019 - 09.2019
- Handled Delhi/NCR's one of biggest restaurant chains Singla's through social media, influencer, SEO and other digital services
- Responsibilities also included producing content, ideation and conceptualization of graphical content by heading the graphic design team and SEO team
- Also helped create several pitches for new client acquisitions for Acwits
Digital Marketing Executive
Sannam S4 Group, University of Leeds
02.2018 - 05.2019
- Handled SannamS4's all digital clientele and helped make new pitches to further digital portfolio expansion
- Responsibilities included handling digital activities for Pittsburg state university, University of Canterbury, University of Leeds and Enterprise Ireland
- Helped execute several paid campaigns to increase footfall in exhibitions and fairs held across the country and outside
- Built social presence for most clients through organic marketing activities and helped create several region based communities on online platforms to connect alumni and new students.
Support Officer
Sannam S4 Group
06.2017 - 01.2018
- Worked on more than 10 short term research projects assisting the central education team to mine leads, streamline lead process and execute email marketing campaigns effectively
- Played role in marketing and sales team by calling new leads and filtering out the potential ones for conversion and helping out the marketing team to curate content for online platforms
- Trained on several tools including Salesforce, Hootsuite, Google ads and other email marketing tools
- Created, prepared and delivered reports to various departments.
Customer Service Specialist
Aon
08.2016 - 01.2017
- Handled some of AON's customer service division clientele including Dell, Davita, Delta, TWC by responding to customer queries via web-chat process
- Due to consistent performance in web-chat process with zero escalations and fulfilment within TAT, moved to elite members to directly report escalations by listening to audio recordings of clients and executive calls
Education
Postgraduate Degree - Digital Communication and Media/Multimedia
MICA | The School of Ideas
05.2020 - 04.2021
Certificate Course , Digital Communication and Media/Multimedia - undefined
University of Illinois Urbana
01.2018 - 01.2018
Bachelor of Commerce - BCom - Accounting and Business/Management
University of Madras
01.2012 - 01.2015
Senior - Business
Siddharth Mantramurthy - page 4
Marketing in a digital world - Coursera W4U8JL7DC85F Google Display Ads Certification - Google - undefined
Vrindavan Public School
Expires Jan 2022 68806465 Search Ads 360 Certification - Google - undefined
Expires Jan 2022 - undefined
Skills
Sales team leadership
Account management
Relationship building
CRM and Lead gen tools
Digital marketing
Timeline
Team Lead
SocialChaat
06.2021 - Current
Senior Business Developer
EdTech
01.2021 - 06.2021
Postgraduate Degree - Digital Communication and Media/Multimedia
MICA | The School of Ideas
05.2020 - 04.2021
Assistant Creative Manager
ART-E MEDIATECH PRIVATE LIMITED
04.2020 - 06.2020
Account executive
Iffort
10.2019 - 02.2020
Digital Marketing Specialist
Siddharth Mantramurthy, Acwits Solution LLP
06.2019 - 09.2019
Digital Marketing Executive
Sannam S4 Group, University of Leeds
02.2018 - 05.2019
Certificate Course , Digital Communication and Media/Multimedia - undefined
University of Illinois Urbana
01.2018 - 01.2018
Support Officer
Sannam S4 Group
06.2017 - 01.2018
Customer Service Specialist
Aon
08.2016 - 01.2017
Bachelor of Commerce - BCom - Accounting and Business/Management
University of Madras
01.2012 - 01.2015
Senior - Business
Siddharth Mantramurthy - page 4
Marketing in a digital world - Coursera W4U8JL7DC85F Google Display Ads Certification - Google - undefined
Vrindavan Public School