SIDDHARTH SRIDHAR
CHENNA
Summary
As a Marketing professional with over 3 years of experience in Edtech and FMCG, I am dedicated to delivering positive change through efficient processes that solve critical customer challenges. I adopt a right-first-time approach to quality and focus on developing and implementing innovative solutions that drive success. With a results-driven and collaborative mindset, I am adaptable and able to work under pressure while continually striving for improvement and learning.
Overview
6
6
years of professional experience
Work History
Senior Marketing Executive
WIPRO CONSUMER CARE AND LIGHTING
BANGALORE
06.2023 - Current
- Handled bidar zone which does one of the highest santoor business for Karnataka zone, and successfully through executing various brand drives and schemes in the trade and through maintaining a healthy relationship, grew the zone by 14% in santoor volume and overall value grew by 15%
- During the Bidar stint, Led the team of salesman for driving the highest ever growth in softouch and giffy brands.
- Achieved Wall of Fame -1 rank during my Aleppey stint in Kerala
- Improved infrastructure by aligning the zone, recruiting 5 field sales representatives and appointing 3 distributors.
- Enhanced distribution ROI by improving efficiency in inventory management, delivery process and IT practices.
- Designed and executed sales promotion schemes, visibility and market activation drives to increase market share.
- Increased brand and category penetration thus achieving the record highest quarterly revenue of 1.4 cr in Aleppey and 3.4 cr in Bidar.
- Managed a total of 18 distributors and increased the presence of non santoor brands through innovative sales strategies.
SUMMER INTERNSHIP
WIPRO CONSUMER CARE AND LIGHTING
BANGALORE
04.2022 - 05.2022
- Awarded the best intern from my batch and bagged a PPO.
- Executed secondary sales across 700+ assigned outlets to increase the length, the width, and the depth of the product portfolio
- Increased numeric distribution in Chennai metro region by adding 60 new outlets which billed orders worth Rs 1,38,390
- Strategized and managed 19 distributors, 16 ISRs, and 3 SOs to execute the VISTAAR project for the Chennai Metro region
- ·Achieved reduction in Order drops from 18% to 2% and Value drops from 9% to 2% for Chennai Metro for FYQ1-22-23
- Spearheaded the Chennai North, Chennai Central and Chennai South Zone SOs by aiding in the recruitment of 4 new ISRs
Content Executive
BYJUS
BANGALORE
05.2018 - 04.2021
- Promoted to being one of the youngest Academic managers in the firm.
- ·Spearheaded a 10-member team that comprised of faculty, sales and the pre-sales associates
- ·Supervised the content creation of Osmo-infused science workbooks for Disney Byju’s
- Analysed monthly cab rides and streamlined cost optimisation process saving ₹6 lakhs monthly
- Ideated and instituted a Centre Rating System to improve client satisfaction and centre efficacy
- Ensured student-retention by conducting customer retention calls using synthesized techniques
Education
MBA - MARKETING
NMIMS MUMBAI
MUMBAI04-2023
BTECH - MECHANICAL ENGINEERING
SASTRA UNIVERSITY
TANJORE05-2018
High School Diploma -
DAV
CHENNAI05-2014
Skills
- Microsoft Excel
- Bsiness Process Improvement
- Sales Management
- Communication and Negotitation
- Data Analysis
- Cross-functional Team Leadership
Accomplishments
- Achieved Wall of Fame - 1, rank during my Aleppey stint
- Bagged a PPO from WIPRO CCLG during my summers
- Promoted to being an academic head in BYJUS within one year of joining the firm
Timeline
Senior Marketing Executive
WIPRO CONSUMER CARE AND LIGHTING
06.2023 - Current
SUMMER INTERNSHIP
WIPRO CONSUMER CARE AND LIGHTING
04.2022 - 05.2022
Content Executive
BYJUS
05.2018 - 04.2021
MBA - MARKETING
NMIMS MUMBAI
BTECH - MECHANICAL ENGINEERING
SASTRA UNIVERSITY
High School Diploma -
DAV
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