Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Siddharth Venkataraman

Siddharth Venkataraman

Marketing, Opertations, Content, Sales And Partnerships
New Delhi

Summary

Results-driven and versatile professional with a proven track record in driving content strategy, marketing initiatives, business development, and sales operations. Strong in building positive rapport, inspire trust and guide teams toward achievement of organizational goals. Strong facilitator adept at working cross-departmentally with co-management and top-level leadership.

Known for combining creative insights with analytical rigor to achieve business objectives.

Overview

2025
2025
years of professional experience
1
1
year of post-secondary education
2
2
Certifications

Work History

Head: Revenue and Partnerships

Indian Express
1 2023 - Current
  • Developed new revenue channels for subscriptions using partnerships and brand alliances along with maintaining P&L for events.
  • Analyzing GTM strategies and implementing it with teams from across in-house brands.
  • Working on Mo-engage tool to acquire new users for subscriptions using geo targeting and AI tools.
  • Managing a team of over 20 people to drive overall sales and revenue.
  • Organized multiple offline events and college tie-ups. Ran IE Quizzes and gave guest lectures on media and technology.
  • Working closely with product and technology team on AI and user journeys and enhancing user experience.
  • Build IPs like Screen Awards, Expresso and Adda which are Express IPs.
  • Managing P&L for entire revenue streams for Online media

CEO

Enlight Life Science Private Limited
04.2020 - 09.2021
  • Improved business profits by 37% through introducing e-commerce sales, new offline partnerships and brand placement in stores across south India.
  • Introduced new brand look with new age design and packaging of the products to have a mass appeal.
  • Devised new hiring strategy to reduce costs and increase productivity of the team. Introduced daily accountability of all department heads with reports shared every day.
  • Partnered with Government of Karnataka for regional push of products and other multi-brand stores like D-Mart, Big Bazaar etc across south India.
  • Partnered with health centres like gyms, yoga centres and educated about the product. Gamification of the videos was introduced to ensure better engagement

CEO, Miniso Digital

Digitone Mobiles Pvt Ltd
04.2019 - 03.2020
  • Led all teams of over 150 employees as the CEO at Digitone Mobiles Pvt Ltd, a Chinese e- commerce start up which worked on retail, both online and offline. Japanese brand Miniso's all online sale was bought over by Digitone for India market.
  • Introduced e-commerce sales for all products of the company. Major platforms like Amazon, Flipkart and Snapdeal were partnered for sales. At the same time in the offline space, the distributors from across the country were brought onboard.
  • Increased company revenue by INR 4 Cr in 7 months through aggressive new market strategies like direct website sales, digital cataloging, user friendly payment gateways, affiliate partnerships and bulk sales among others.
  • Built an in-house creative & social team to execute 360 marketing initiatives.

Vice President

Welike India
02.2018 - 03.2019
  • In the capacity of Vice President, led the team of 54 people and spearheaded the strategy on content operations, user operations, business development, marketing, graphic designers and product optimization.
  • Manage budgets, forecast revenue, and control expenses
  • Develop and implement effective monetization strategies like organizing meet and greets, fan festivals and influencer marketing.
  • Made the app user-friendly, brought in new languages and optimized it according to user requirements.

Country Manager

Bytedance
07.2017 - 03.2018
  • Develop and execute marketing campaigns tailored to the local market like celebrity tie-ups and user campaigns.
  • Gathered information on competitor activities and market trends to enhance strategic decision-making. Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
  • Hired, trained and managed all department team members and developed engaged, high-functioning performers.
  • Represent the brand effectively in the local market. Build relationships with key stakeholders, including media and influencers.

Editorial And Community Manager

Cheetah Mobile
03.2016 - 07.2017
  • From sports to science, politics to pop culture, I worked with an international team of producers, product managers, and creators to amplify the voice of News Republic and more importantly, the voices of our users
  • Handled the social media channels of the organization with feedback
  • Management and creative presentation of news stories, push notifications, photos and videos for all appropriate digital channels, including parent company Cheetah Mobile's apps (News Republic, Clean master CM Security) and social media platforms
  • Curate, identify, and package trending online content including workshopping headlines for shareability, digital asset integration (video, rich media), live blogging, special reports.

Editor- Mobile

India TV
10.2014 - 03.2016
  • Led the mobile editorial, including VAS products for various clients, pushing notifications on APP, managing the content on APP, writing stories and handling INDIA TV's Twitter handle.
  • Managed a team of 12 people, editing copy, reviewing products and services.
  • Ensure that content is optimized for a mobile audience. Prioritize mobile-friendly formats, layouts, and user experiences.
  • Work closely with the app development team to incorporate content updates. Ensure a seamless user experience during app updates.
  • Collaborate with the business team to implement content monetization strategies. Explore opportunities for sponsored content, partnerships, or premium features.

Senior Sub Editor

NDTV
07.2011 - 11.2014
  • Worked in the mobile news desk of the organization. Part of a team of writers that quickly uploads error free news copy and related media for the mobile app of the news website.
  • Quickly collecting and analyzing information on any breaking news stories. Editing copy, reviewing products and services for pieces on the website, keeping a track on the news channel and updating accordingly.
  • Maintaining synchronization between TV and the mobile app.
  • Recording and translation in all southern languages of India like Tamil, Malayalam, Telugu and Kannada.
  • Handled 4 products in IVR, TEXT and Audio for different clients like Airtel, Vodafone and IDEA.
  • Worked with sales team for upselling all mobile products of NDTV to all mobile operators for seamless content delivery and new ideas to introduce content using technology and multimedia.

Sub-Editor

Press Trust Of India
12.2010 - 06.2011
  • Edited business and sports stories and push it to the client.
  • Also prioritized stories for different clients. Writing stories after various reporters gave inputs. Working in a fast and time bound atmosphere.
  • Maintained professional, friendly and productive relationships with coaches, athletes and team representatives to stay updated on team strategies, changes and victories.
  • Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.

Education

BA (Hons) - History

ARSD College, Delhi University
New Delhi, DL

High School Diploma -

DTEA Sr Sec School, RK Puram
New Delhi, DL

Post Graduate Diploma - Journalism

Times School of Journalism
New Delhi, DL
01.2008 -

Skills

    Revenue and profit maximization

    Content Development

    Mergers & acquisitions

    Operational leadership

    Strategic planning

Certification

Emerging CEO Of The Year

Timeline

CEO

Enlight Life Science Private Limited
04.2020 - 09.2021

Emerging CEO Of The Year

08-2019

CEO, Miniso Digital

Digitone Mobiles Pvt Ltd
04.2019 - 03.2020

Emerging Marketer Of The Year

01-2019

Vice President

Welike India
02.2018 - 03.2019

Country Manager

Bytedance
07.2017 - 03.2018

Editorial And Community Manager

Cheetah Mobile
03.2016 - 07.2017

Editor- Mobile

India TV
10.2014 - 03.2016

Senior Sub Editor

NDTV
07.2011 - 11.2014

Sub-Editor

Press Trust Of India
12.2010 - 06.2011

Post Graduate Diploma - Journalism

Times School of Journalism
01.2008 -

Head: Revenue and Partnerships

Indian Express
1 2023 - Current

BA (Hons) - History

ARSD College, Delhi University

High School Diploma -

DTEA Sr Sec School, RK Puram

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Siddharth VenkataramanMarketing, Opertations, Content, Sales And Partnerships