SIDDHESH PUNEKAR
Thane
Summary
Results-driven business development and e-commerce professional with 3+ years of experience in strategic brand management, key account handling, and cross-functional collaboration. Adept at increasing sales, enhancing customer engagement, and maintaining brand integrity. Proven ability to lead teams, negotiate effectively, and deliver results in high-pressure environments.
Overview
5
5
years of professional experience
Work History
Assistant Manager
Nykaa
02.2024 - Current
- Developed and implemented strategic brand management plans to enhance market positioning and achieve business objectives.
- Executed integrated marketing campaigns across various channels to increase brand awareness and drive customer engagement.
- Delivered 100% MOM Growth on CeraVe and 80% Quarterly Growth for Forest Essentials during my tenure at Nykaa.
- Maintained brand integrity by overseeing the development of brand assets and ensuring adherence to brand guidelines.
Senior Key Accounts Executive
Plum Goodness
06.2022 - 01.2024
- Managed key accounts including Smytten, Cred, Snapdeal, Meesho and sampling platforms, driving business growth.
- Grew Smytten by 200% in a tenure of 10 months in FY-2024 through strategic sampling and retargeting on the platform
- Initiated business on Meesho and drove aggressive numbers to achieve a quarters target in a month.
- Collaborated with NPD, marketing, and finance teams to streamline daily operations.
- Owned P&L responsibilities for accounts, identifying opportunities for growth and customer acquisition.
E-Commerce Marketing Associate
True Elements
07.2021 - 06.2022
- Oversaw brand performance across platforms like Cred, Goqii, Phable Care, JioMart, and Tata Cliq.
- Built strategic business partnerships and aligned e-commerce activities with brand initiatives.
- Proposed process improvements and engaged in problem-solving to foster teamwork.
Merchant Acquisition Specialist
American Express
04.2020 - 05.2021
- Acquired and onboarded new merchants by promoting the American Express payment gateway.
- Consistently met sales targets and contributed to business growth.
- Utilized email marketing to expand the market base and nurture client relationships.
Education
Post Graduate Diploma - Management
Nelson Marlborough Institute of Technology
New Zealand, Auckland09-2018
Bachelor of Science - Hospitality Administration And Management
Anjuman - I - Islam College of Hospitality Studies
Mumbai07-2017
Skills
Strategic Brand Management
Key Account Management
Sales and Business Development
B2B Sales and Negotiation
Customer Service Excellence
Marketing Campaign Execution
Team Leadership and Mentorship
Conflict Resolution and Problem-Solving
Hobbies
- Exploring diverse wine varieties and styles.
- Cooking and experimenting with new recipes.
Timeline
Assistant Manager
Nykaa
02.2024 - Current
Senior Key Accounts Executive
Plum Goodness
06.2022 - 01.2024
E-Commerce Marketing Associate
True Elements
07.2021 - 06.2022
Merchant Acquisition Specialist
American Express
04.2020 - 05.2021
Post Graduate Diploma - Management
Nelson Marlborough Institute of Technology
Bachelor of Science - Hospitality Administration And Management
Anjuman - I - Islam College of Hospitality Studies
Similar Profiles
Janhavi GawdeJanhavi Gawde
Brand Manager at NykaaBrand Manager at Nykaa
Ankita SinghAnkita Singh
Senior Product Manager- Personalization at NykaaSenior Product Manager- Personalization at Nykaa
Prateek ShrivastavaPrateek Shrivastava
Analyst-1 at NykaaAnalyst-1 at Nykaa