Simran Batheja
Senior Executive- CRM
Bengaluru
Summary
Strategist with 6+ years of experience in E-commerce and Ed-tech, specializing in Seller Marketing and Growth Operations. Proven track record at Shopsy by Flipkart in executing end-to-end GTM strategies and high-impact events like Big Billion Days. Expert in Lifecycle Marketing and CRM automation, with a consistent history of scaling catalog depth and exceeding aggressive KPIs.
Overview
5
5
Certifications
7
7
years of professional experience
Work History
Senior Executive
Flipkart Internet Private Limited
01.2023 - 06.2026
- Boosted opt-ins by 30% via the launch of automated BOT and IVR channels.
- Increased low-ASP listings by 25% by targeted seller reward programs.
- Grew ad revenue by 10% through cohort-wise marketing campaigns, and educational webinars.
- Drove a 200% sales spike during major festive events like Grand Shopsy Mela, Big Billion Days via high-engagement promotions.
- Onboarded 80% of Flipkart's top sellers by targeted calling and IVR campaigns.
- Built a 10k+ member WhatsApp seller community from scratch to enable real-time, mass communication.
- Launched Shopsy’s first seller event and product reveal to maximize user adoption.
Learning Specialist
BYJU'S - TheLearningAPP
01.2020 - 11.2022
- Trained 500+ new associates through product and process certification with 95% throughput in both virtual & classroom formats.
- Trained 75+ existing associates on call & chat etiquette's which spiked the C-SAT score by 50% over a one month period.
- Handled the existing associates team and conducted soft skills training with “GUEST” Technique which improved scores by 20% in quality audits.
- Trained 30+ outsourcing Partnered associates - Teleperformance(Mumbai) for IRT product & process with 92% throughput of resources to product floor.
- Curated Content for Knowledge Article in CRM- Salesforce that helped the associates of all the cohorts & departments.
- Constant performer with 95% FTR C-SAT score.
Business Development Executive
Edureify
09.2019 - 11.2019
- Interned at Edureify - Engaged with 50+ schools and coaching centers in Patna to pitch product and establish partnerships.
- Converted 20% of leads into sales, maintaining high customer satisfaction and renewal rates.
Education
BMS Bachelor of Management Studies - Marketing
University of Mumbai
Mumbai05-2019
Skills
Executive Leadership
Operational efficiency
Operational enhancements
Quality assurance
Quality Analyst
Stakeholder Engagement
Metrics analysis
Market Strategy Development
Integrated Marketing Strategy
CRM Management
Sales training
Team dynamics
Employee engagement
Critical & creative thinking
Addie model
Certification
Train the Trainer – Classroom facilitation Skills
Timeline
Senior Executive
Flipkart Internet Private Limited
01.2023 - 06.2026
Learning Specialist
BYJU'S - TheLearningAPP
01.2020 - 11.2022
Business Development Executive
Edureify
09.2019 - 11.2019
BMS Bachelor of Management Studies - Marketing
University of Mumbai