Simran Mehrotra
Summary
Product and commercialization professional with 5+ years of experience driving portfolio growth, pricing strategy, go-to-market execution, and customer experience optimization across e-commerce, healthcare, and digital commerce businesses. Proven track record managing ₹100 Cr+ portfolio, leading cross-functional initiatives, improving conversion and profitability, and leveraging analytics to scale business performance.
Overview
6
6
years of professional experience
Work History
Manager
Flipkart India
02.2025 - 04.2026
- Drove 30% YoY revenue growth for Samsung & Acer portfolio by leading commercialization, pricing, and portfolio growth strategies managing ₹100 Cr+ monthly GMV across 24 SKUs.
- Optimized customer journey and digital product discoverability through merchandising, placement strategy, personalization, and keyword optimization, improving CTR by 20%, conversion by 9%, and reducing bounce rate by 8%.
- Led go-to-market execution for marquee campaigns including Big Billion Days and monthly sale events, contributing to 133% GMV growth versus BAU performance.
- Developed data-driven pricing and promotional strategies leveraging customer insights, campaign analytics, and competitive benchmarking to improve conversion, demand generation, and pricing competitiveness.
- Executed A/B testing across creatives, pricing visibility, and placement strategies to enhance customer engagement, session duration, and overall platform performance.
- Drove portfolio optimization through cross-sell initiatives, assortment planning, and inventory management, increasing basket value by 25% while preventing ₹20 Cr+ potential revenue leakage.
Category Manager
Pristyn Care
06.2023 - 01.2025
- Drove 2X revenue growth from ₹6 Cr to ₹12 Cr while improving profitability (15% CM3) through category optimization, pricing strategy, and customer acquisition initiatives.
- Led a 15-member team and established KPI-driven performance frameworks, improving productivity while maintaining low attrition.
- Collaborated with digital marketing, city operations, and hospital partners to optimize acquisition spend, expand hospital network, and improve service availability.
- Led Project Vanguard by gathering insights from 600+ patients monthly to optimize pricing, promotions, and customer experience, increasing NPS from 45 to 75.
- Turned a loss-making category into a profitable business through portfolio optimization and stakeholder management, while exceeding sales targets by 120% for two consecutive quarters.
Business Lead, Operations
Swiggy
10.2022 - 05.2023
- Managed business performance and customer experience metrics for Swiggy Instamart across designated zones, driving improvements in operational efficiency, delivery experience, and serviceability.
- Leveraged analytics and operational insights to optimize demand-supply planning, workforce allocation, and fulfillment processes, reducing order loss and improving delivery performance.
- Collaborated cross-functionally with finance, marketing, HR, and external stakeholders to support operational scalability, business continuity, and customer-centric growth initiatives.
- Conducted market and competitor analysis to identify growth opportunities and support go-to-market strategies, contributing to 15% market share growth and 10% improvement in customer acquisition.
- Improved SLA compliance and serviceability by 30% through data-driven optimisation of assignment models, promise-time management, and fleet resource planning.
Territory Sales Manager
Fabhotels
12.2019 - 09.2022
- Delivered highest month-on-month revenue productivity within four months of joining by driving corporate acquisition and business growth initiatives.
- Led a 3-member team across Delhi NCR for demand generation and strategic account acquisition, achieving the highest productivity among North region teams.
- Spearheaded credit recovery initiatives during the lockdown, recovering ₹6 Cr+ and improving organizational cash flow through stakeholder coordination and account management.
- Developed and launched strategic partnerships under the Government of India’s Vande Bharat initiative, enabling COVID-19 quarantine solutions and generating ₹10 Cr+ monthly revenue.
- Expanded business operations in the Rajasthan market through successful execution of government partnership initiatives, delivering ~100% revenue growth during the lockdown period.
- Contributed to product commercialization and launch strategy for the new brand ‘Travel Plus’, onboarding enterprise clients including Zomato, Delhivery, Hyundai, TVS Credit, and Hafele during the initial launch phase.
- Recognized as Rockstar Performer for delivering ₹1.5 Cr NRV during the OND quarter through strong commercial execution and client engagement.
- Awarded Best Performer – Revenue & Client Relationship for four consecutive months for consistently exceeding growth and customer relationship targets.
Education
PGDM - Marketing & Finance
Jaipuria Institute of Management
01-2020
B. Com -
Deen Dayal Upadhyaya, Gorakhpur University
01-2017
10th & 12th -
Little Flower School
Gorakhpur01-2014
Skills
- Advanced Excel
- Market & Competitor Analysis
- P&L Management
- Growth Strategy
- Go-To-Market Strategy
- Revenue Optimization
Hobbies and Interests
- Robin Hood Army - Gr. Noida Chapter, Zero-funds volunteer organization where we work to get surplus food from restaurants and communities to serve the less fortunate.
- Project Baala, Conduct direct workshops, training, and videos aiming to curb the inhibitions of rural women caused by social stigmas.
Timeline
Manager
Flipkart India
02.2025 - 04.2026
Category Manager
Pristyn Care
06.2023 - 01.2025
Business Lead, Operations
Swiggy
10.2022 - 05.2023
Territory Sales Manager
Fabhotels
12.2019 - 09.2022
PGDM - Marketing & Finance
Jaipuria Institute of Management
B. Com -
Deen Dayal Upadhyaya, Gorakhpur University
10th & 12th -
Little Flower School