Simranpreet Bains

• Counsel parents and students about the school curriculum, facilities, fee structure, and policies.
• Follow up with prospective parents to convert enquiries into confirmed admissions.
• Achieve monthly and annual admission targets set by the school.
• Conduct school tours for parents and explain academic and co-curricular offerings.
• Coordinate entrance tests, interviews, and admission formalities.
• Maintain strong relationships with parents to ensure trust and satisfaction.

Administrative Responsibilities:

• Maintain accurate admission records, student data, and documentation.
• Ensure proper filing of admission forms, documents, and fee receipts.
• Update admission-related data on school ERP / registers / portals.
• Prepare daily, weekly, and monthly admission reports.
• Coordinate with accounts, academic, and transport departments.
• Assist in general office administration and day-to-day school operations.

Marketing & Outreach Support:

• Support admission campaigns, school events, and promotional activities.
• Coordinate with the marketing team for follow-ups and data sharing.
• Participate in school fairs, open houses, and outreach programs.

Student Admissions & Counselling

• Understand and effectively communicate the benefits of the school’s programmes and courses to prospective students and parents.
• Counsel students and parents on admission procedures, eligibility criteria, and documentation requirements.
• Convert enquiries and leads into confirmed applications while achieving assigned admission targets.
• Conduct interviews, review student applications, and track admission status through each stage of the process.
• Provide continuous support to parents and students throughout the admissions journey.

Admissions Operations & Coordination

• Coordinate closely with the Principal and Manager – Admissions to support informed admission decision-making.
• Maintain accurate and up-to-date admissions data, reports, and records as per prescribed formats and guidelines.
• Update and manage admissions software, ensuring timely follow-ups.
• Liaise with internal departments such as Accounts, Transport, Canteen, and Administration to ensure seamless onboarding of new students.

Marketing, Communication & Outreach

• Organise and conduct school tours for prospective parents and students.
• Plan and coordinate promotional events such as IB seminars and open houses.
• Assist in the development and coordination of school promotional materials, including brochures and presentations.
• Update and manage the school website and social media platforms with admissions-related content.
• Prepare, coordinate, format, and circulate the weekly school newsletter to the École community.

Administrative Responsibilities

• Organise and facilitate the creation and distribution of ID cards for students, parents, and staff.
• Handle additional administrative tasks as assigned to support admissions and school operations.

• Develop and execute a category strategy to drive growth and new business development within the category.
• Identify and pursue new business opportunities within existing partners, including strategic partnerships, alliances, and end-customer acquisition motions, to expand the category's offerings and market reach.
• Cultivate and maintain strong relationships with key vendors and strategic partners.
• Negotiate and secure favorable terms and conditions to ensure mutual success and accelerate category growth.
• Conduct in-depth market research and analysis to stay ahead of market trends, competitor activities, and emerging opportunities.
• Utilize data-driven insights to make informed decisions and guide category acceleration efforts.
• Collaborate with various internal teams, including sales, marketing, product management, and operations, to align strategies and accelerate new business development.
• Engage directly with key existing vendors to understand their unique needs and challenges.
• Work closely with the product management team to identify opportunities for product expansion or development to meet existing vendor demands.
• Drive insights and actions for reseller partners and vendors.
• Focused on a category / portfolio of vendors to build a full solution (vs a specific vendor); Assigned to a vendor, group of vendors and/or accounts.

Key responsibilities include:

• Managing customer interactions: Addressing inquiries, resolving complaints, and ensuring customer satisfaction.
• Developing customer retention strategies: Creating and implementing service strategies to retain existing clients and expand the customer base.
• Collaborating with sales and marketing teams: Working together to improve the customer experience and identify areas for improvement.
• Utilizing CRM tools: Implementing CRM tools and techniques to promote an effective customer relationship management process.
• Analyzing customer data: Collecting and analyzing customer data to improve customer experience and satisfaction.
• Training and mentoring: Training and mentoring customer service team members to deliver excellent customer service.
• Maintaining client relationships: Building and maintaining profitable relationships with key customers and identifying new opportunities.