Sakshi Singh
Digital Marketer & Content Strategist
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
Senior Content Strategist
Spectra Hospitality Services
Gurugram
08.2022 - Current
- Developing content strategies for Spectra Hospitality.
- Curating engaging and successful marketing, advertising, and website copy.
- Create reports and market research for feasibility studies and concept planning documents.
- Creating social media strategy and Ad campaigns for Spectra Hospitality's Clients.
- Heading Spectra Hospitality's PR department with media outreach and communication strategy.
- Strengthening content through proofreading and editing.
- Tracking key performance indicators to measure the success of campaigns.
Senior Correspondent
The Economic Times
Noida
01.2020 - 07.2022
- Curated Daily News articles on the Hospitality and Travel Sector.
- Core team member for the Launch of ET HospitalityWorld B2B Vertical.
- Research and analysis of newsworthy events, trends, and issues in hospitality.
- Dissemination of news content via social media for enhanced audience engagement.
- Coverage of special events in Hospitality and Travel Sector
Editorial Lead/Senior Correspondent
BW BusinessWorld
New Delhi
05.2017 - 08.2019
- Curated articles for BW Hotelier website and magazine, focusing on the Hospitality and Travel Sector.
- Oversaw production of BW Hotelier Bi-Monthly Magazine.
- Managed speaker selection and coordination for BW Hotelier events.
Education
Certificate Programme - Digital Marketing
IIT
Delhi 04.2022 - 2024.10
Post Graduation Diploma - English Journalism
Indian Institute of Mass Communication
Delhi 08.2016 - 2017.04
Bachelor of Arts - English Hons
Delhi University
Delhi 06.2013 - 2016.05
High School - Commerce
St. Xavier's School
Hazaribagh, Jharkhand 03.2000 - 2013.03
Skills
Social media marketing
Timeline
Senior Content Strategist
Spectra Hospitality Services
08.2022 - Current
Certificate Programme - Digital Marketing
IIT
04.2022 - 2024.10
Senior Correspondent
The Economic Times
01.2020 - 07.2022
Editorial Lead/Senior Correspondent
BW BusinessWorld
05.2017 - 08.2019
Post Graduation Diploma - English Journalism
Indian Institute of Mass Communication
08.2016 - 2017.04
Bachelor of Arts - English Hons
Delhi University
06.2013 - 2016.05
High School - Commerce
St. Xavier's School
03.2000 - 2013.03
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