Siva Kumar
Digital Marketing Manager
Hyderabad,TS
Summary
Dynamic Digital Marketing Manager with a proven track record at Virtusa Pvt Ltd, excelling in strategic marketing planning and effective audience engagement. Spearheaded campaigns that significantly boosted brand awareness and website traffic through innovative SEO strategies. Adept at leveraging market research to drive data-informed decisions and enhance customer engagement.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Digital Marketing Manager
Virtusa Pvt Ltd
Hyderabad
08.2015 - Current
- Led digital marketing strategies for 13+ years, specializing in SEO and Paid Media; increased average ROI by 200% across campaigns and boosted organic traffic by over 110% year-over-year
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
Digital Marketing Team Leader
Teletext Holidays
Hyderabad
05.2013 - 02.2015
- Led a team of 5 digital marketers over 2 years, managing SEO, SEM, and social media campaigns; increased lead generation by 80% and reduced campaign costs by 25% through process optimization.
- Directed paid campaigns with monthly budgets of $10,000+, achieving a 3.8x ROAS while mentoring a team of junior marketers.
- Enhanced customer engagement through the creation of compelling social media content and strategies.
- Established clear KPIs for team members, monitoring progress regularly to ensure alignment with overall objectives.
Search Engine Optimization Executive
Zen3 Infosolutions
Hyderabad
05.2012 - 05.2013
- Executed on-page and off-page SEO strategies over 1 year, increasing organic traffic by 60% and improving website ranking for 10+ high-conversion keywords to the top 3 positions on Google.
- Managed the company's local SEO strategy to increase visibility within targeted geographic regions.
- Trained junior team members on best practices for SEO strategy development and execution.
- Collaborated with content team to create highly relevant and engaging articles for target audience.
Education
Bachelor of Technology - Computer Science
ASR College Of Engineering Affiliated To JNTUK
Tanuku, India 09.2006 - 04.2010
Skills
Effective audience engagement
Certification
AdWords Certified
Timeline
Digital Marketing Manager
Virtusa Pvt Ltd
08.2015 - Current
Digital Marketing Team Leader
Teletext Holidays
05.2013 - 02.2015
Search Engine Optimization Executive
Zen3 Infosolutions
05.2012 - 05.2013
Bachelor of Technology - Computer Science
ASR College Of Engineering Affiliated To JNTUK
09.2006 - 04.2010
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