SK ARIF

A results-driven professional with over 15 years of experience in sales, marketing, and distribution management, skilled in product and team management. Responsible for driving sales growth and achieving business goals. A strategic thinker and planner, skilled in managing operations, setting company direction, and implementing policies to drive performance and growth.

To pursue a challenging role in a progressive organization where I can leverage my skills and experience to drive growth, while continuously learning and contributing to the organization's success.

• Territory & Channel Management: Managed a defined geographical area overseeing a network of Retailers Outlet, Wholesalers and Distributors.
• Product Availability and Visibility: Ensured product placement and optimized share of shelf through strategic merchandising and POS (Point of Sale) display implementation.
• Distributor Operations: Monitored distributor performance, ensuring optimal stocking levels, highly billing efficiency, and timely primary and secondary sales tracking.
• Trade Marketing & Schemes: Executed trade promotion scheme, sampling activities, sampling campaigns to drive secondary sales at the retail level.
• Market Intelligence: Conducted regular market visit to gather competitor pricing, new product launches, and consumer feedback.

• Revenue Growth: Increased annual sales volume within the timeframe through aggressive outlet expansion and upselling.
• Target Attainment: Consistently achieved monthly/quarterly sales target for consecutive years/quarters.
• Distributor Expansion: Successfully added new retail touchpoints to the General Trade network, expanding market reach.
• Efficiency Gains: Reduced distributor payment cycles or improve stock turnaround.
• Secondary Sales Monitoring: Tracking daily and weekly sales report from distributors to retailers to ensure monthly targets are met.
• SFA ( Sales Force Automation ) Apps: Using mobile-based SFA tools to track daily visits, orders, and sales performance of subordinates.
• CRM Systems: Managing customer databases and inputting data accurately for MIS reporting.
• Merchandising and Visibility: Ensuring brand visibility on shelves, organizing products display and placing marketing materials in key retail outlets.
• ECO Management: Monitoring " Effectively Covered Outlets " ( ECO ) ensuring retailers are not just visited, but actively buying.