Smita G
Bengaluru
Summary
Marketing Professional with 4+ years of experience across content marketing, event management, and customer engagement. Proven track record in executing high-impact campaigns, developing marketing collateral, and driving brand visibility. Experienced in stakeholder collaboration, analyst relations, and data-driven decision-making to deliver measurable business outcomes.
Overview
5
5
years of professional experience
Work History
Senior Marketing Executive
Happiest Minds Technologies
07.2023 - Current
- Managed end-to-end execution of industry events, from planning and coordination to post-event follow-ups, ensuring impactful delivery.
- Developed diverse content such as blogs, whitepapers, and campaign mailers to engage target audiences and support demand generation.
- Created marketing collateral, including presentations, brochures, and flyers, to elevate brand visibility and effectively support campaigns.
- Collaborated with social media and SEO teams to publish timely, relevant content, driving audience engagement and brand awareness.
- Supported customer engagement initiatives and media & PR outreach by developing external customer mailers and internal newsletters to strengthen communication and engagement.
- Coordinated participation in analyst studies by preparing responses and aligning internal stakeholders.
Marketing Executive
Happiest Minds Technologies
06.2021 - 06.2023
- Managed the company’s social media handles, creating and publishing high-engagement content that drove an overall 35% increase in followers.
- Created brand-aligned social media posts that enhanced audience interaction and elevated online presence.
- Managed website operations, optimizing traffic with strategic keyword implementation and leveraging Google Analytics to analyze performance and generate actionable reports.
- Delivered marketing and branding support for diverse internal and external initiatives, ensuring alignment with overall strategy.
Education
MBA - Marketing
PES University
06.2021
Bachelor of Engineering - Information Science
Don Bosco Institute of Technology
05.2018
Skills
- Content Marketing
- Digital Marketing
- Marketing Collateral Development
- Social Media Marketing
- Customer Engagement
- Analyst Relations
- Marketing Communications
- Event Management
- Brand Management
- SEO & Google Analytics
Timeline
Senior Marketing Executive
Happiest Minds Technologies
07.2023 - Current
Marketing Executive
Happiest Minds Technologies
06.2021 - 06.2023
MBA - Marketing
PES University
Bachelor of Engineering - Information Science
Don Bosco Institute of Technology