Smita Patwal
Dehradun
Summary
Looking for a full-time position in digital marketing and advertising that allows & brings demonstration of creativity and communication skills, in a goal-oriented team setting that provides professional experience and growth
Experienced in campaign management strategist , social media marketing, Google ads optimization, lead nurturing , e-commerce & experienced in managing and growing teams to overcome challenges and work together to achieve targets.
Overview
5
5
years of professional experience
5
5
Certifications
Work History
Associate
COGNIZANT
- Creating creatives
- Keywords and Target audience research
- Handling ads as a manager
- I have experience in customer interaction Google Analytics
Associate- Account Strategist
WNS GLOBAL SERVICES
10.2019 - 10.2021
- Managing the Ads Channel for Meta Ads Platform
- Consistently achieved 100% target every quarter, resulting in 90+ successful consultations with advertisers
- Strategically setting up Facebook ads campaigns based on clients' marketing objectives and budgets
- Sharing daily, weekly & monthly reports with the clients
- Monthly/Weekly/Quarterly account analysis, reporting and recommendation.
Senior Associate
GENPACT
11.2021 - 01.2023
- Working with client data
- Monthly/Weekly/Quarterly account analysis, reporting and recommendation
- Campaign testing
- Strategically setting up Facebook ads campaigns based on clients' marketing objectives and budgets.
Senior Associate
WIPRO
02.2023 - Current
- Campaign Management – Handling the Facebook ads account and the campaigns and other social media platform
- Creating Campaign Strategies
- Identifying the right targeting and bidding methods Prepare Ad contents & Creatives Campaign setup Optimizing Campaigns Tracking and Monitoring the data Working as per customer requirement
Education
BCA -
Graphic Era University
Skills
Social media Marketing
Google ads optimization
Facebook marketing
Keyword research
Analytics and Reporting
Remarketing
Budgeting and bidding strategies
Certification
Google Ads Search Certification
Personal Information
- Father's Name: Mr. D.S Patwal
- Date of Birth: 07/12/97
- Nationality: Indian
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and belief.
Timeline
Senior Associate
WIPRO
02.2023 - Current
Senior Associate
GENPACT
11.2021 - 01.2023
Associate- Account Strategist
WNS GLOBAL SERVICES
10.2019 - 10.2021
Associate
COGNIZANT
BCA -
Graphic Era University