G. Vignesh
Summary
Digital marketing professional with extensive experience at MediaMint, focusing on multi-channel strategies and conversion rate optimization. Skilled in managing client relationships and budgets while utilizing analytics to enhance campaign performance and ROI. Committed to fostering team collaboration and achieving impactful results in dynamic environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
ASSOCIATE
MEDIAMINT
HYDERABAD
01.2022 - Current
- Developed and executed multi-channel digital marketing strategies across Google Ads, Pinterest, and DV360 to drive measurable client growth.
- Create conversion API tags for conversion tracking and perform daily checks on critical metrics, including pacing, budgets, conversions (Checkout, Sign up, Lead, etc).
- Create campaigns of Google ads, Pintesrest & DV360 as per client requirement and optimize to achive the KPI goal value (CPM, ROAS, etc).
- Engaged in the daily preparation of pacing reports, and executed optimizations as per client specifications.
- Managed end-to-end client relationships, serving as the primary point of contact and ensuring high satisfaction and long-term retention.
- Collaborated with creative, content, and technical teams to deliver high-performing campaigns aligned with client objectives.
- Monitored and optimized campaign performance using analytics tools (Google Analytics & Pinterest Ads Manager) to maximize ROI.
- Prepared detailed campaign performance reports with actionable insights to support strategic decision-making.
- Managed client budgets effectively, allocating spend across platforms to achieve KPIs and minimize cost-per-acquisition.
- Conducted market and competitor research to identify new opportunities and refine campaign strategies.
- Oversaw the creation of digital content, including ad copy, creatives & landing pages.
- Ensured all campaigns met or exceeded KPIs through continuous testing, optimization, and performance tracking.
- Provided strategic recommendations to clients for scaling campaigns, improving performance, and adopting new digital trends.
- Dedicated full-time attention to managing accounts for Japanese brands, while providing necessary support for other accounts during urgent circumstances.
SENIOR PROCESS EXECUTIVE
PARAGON DIGITAL SERVICES PVT LTD
CHENNAI
06.2018 - 12.2021
- Handled Google Ads, AMS, Meta ads, and DV360 accounts for brands in the Australia and UK regions for search, shopping, display, and video ads.
- Report about account performance day-to-day from Google Ads, Meta Ads, DV360, and AMS.
- Optimize the accounts according to the campaign goals (impressions, conversions, clicks, etc.), and implement the changes based on the recommendations.
- Track and analyze the account performance according to the client's KPI to support getting more conversions.
- Administered budget alignment and accountability, actualization, and reconciliation via Prisma, ensuring financial accuracy and integrity.
- Analyze and suggest the Search Query Report (SQR) to find new keywords and negative keywords from the search terms to prevent unwanted budget loss and improve account optimization.
- Closely monitor account aspects such as audience performance, geographic performance, and keyword performance to ensure alignment with campaign key performance indicators (KPIs).
CONTENT SPECIALIST
CML SOFTWARES PVT LTD (MOPRO)
CHENNAI
11.2016 - 06.2017
- Design and develop user-friendly websites using the blueprint tool, as per the current trend.
- Create content for the websites according to the SEO algorithm.
- Create Google Ads, Meta ads and Facebook business pages according to the business profile for the clients.
Education
MSc - SOFTWARE ENGINEERING
Manonmaniam Sundaranar University
Tirunelveli, Tamil Nadu06-2013
Skills
- Search engine marketing and optimization
- Social media marketing
- Conversion rate optimization
- Programmatic advertising
- Team leadership
- Budget management
- Team collaboration
- Digital marketing strategy
Certification
- Google Ads (Beginner)
- Google Analytics
- Pinterest Media Buyer
- Gemini AI Prompting Essentials
- Programmatic Advertising
Awards
Spot Award for Quick Learner
Timeline
ASSOCIATE
MEDIAMINT
01.2022 - Current
SENIOR PROCESS EXECUTIVE
PARAGON DIGITAL SERVICES PVT LTD
06.2018 - 12.2021
CONTENT SPECIALIST
CML SOFTWARES PVT LTD (MOPRO)
11.2016 - 06.2017
MSc - SOFTWARE ENGINEERING
Manonmaniam Sundaranar University