SNEGHAA R K
Bangalore
Summary
Marketing professional with extensive experience at Licious, specializing in CleverTap and CRM journey mapping. Demonstrated success in enhancing customer engagement and retention strategies. Proficient in Tableau and Excel, with a strong capability to analyze market trends and support brand storytelling. Effective communicator dedicated to improving user experiences.
Overview
7
7
years of professional experience
Work History
GROWTH MARKETING INTERN
LICIOUS
Bangalore
11.2025 - Current
- Managed CRM campaigns using CleverTap across push, in-app, SMS, WhatsApp, and email channels.
- Optimized customer journeys and funnels while conducting A/B testing to boost engagement and retention.
- Collaborated with Merchandising and Retention teams to reactivate churned users and track campaign performance.
OPERATION MANAGER
VOIZ
Bangalore
02.2025 - 10.2025
- Pre-sales optimisation, Lead generation and efficiency enhancement to drive significant team productivity.
- Proficient in using Excel to monitor team performance, analyse trends, and MoEngage to drive customer retention across the Sarovar Hotels & Odespa.
BRAND MANAGEMENT Intern
TITAN COMPANY LIMITED
Bangalore
06.2024 - 08.2024
- Analyzed Titan's brand portfolio, gaining practical experience in brand management.
- Conducted brand basket analysis, identifying positioning strategies and potential synergies.
- Visited field sites to assess retail practices across different channels.
- Evaluated cross-branding effects within Titan Watches' retail operations.
UI/UX Intern
TITAN COMPANY LIMITED
Bangalore
10.2021 - 12.2021
- User research efforts that informed the design of wireframes and interaction flows for app prototypes.
- Conducted heuristic evaluations to identify design flaws and potential usability issues, and effectively communicated design solutions.
WEB DEVELOPMENT - Intern
INFOZIANT
Chennai
01.2019 - 01.2019
- Applied HTML and CSS skills in the context of web development tasks.
- I worked on Python to analyse the Data.
Education
MBA - Marketing
Alliance University
Bangalore, Karnataka01.2025
B.Tech - Information Technology
Panimalar Institute of Technology
Chennai01.2022
Skills
- CleverTap and MoEngage
- Customer retention strategies
- CRM journey mapping
- Tableau and MySQL proficiency
- Market analysis techniques
- Brand storytelling
- Excel and PowerPoint expertise
- UI/UX design principles
Languages
- English
- Tamil
- Hindi
- Kannada
- Telugu
Timeline
GROWTH MARKETING INTERN
LICIOUS
11.2025 - Current
OPERATION MANAGER
VOIZ
02.2025 - 10.2025
BRAND MANAGEMENT Intern
TITAN COMPANY LIMITED
06.2024 - 08.2024
UI/UX Intern
TITAN COMPANY LIMITED
10.2021 - 12.2021
WEB DEVELOPMENT - Intern
INFOZIANT
01.2019 - 01.2019
MBA - Marketing
Alliance University
B.Tech - Information Technology
Panimalar Institute of Technology