SNEH RANJAN
Business Development & Growth Specialist
Bengaluru
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Brand Manager Associate
Grocery Farm
02.2023 - 10.2024
- Company Overview: A leading company in the grocery industry focused on expanding its market share.
- Developed strategic partnerships with key industry influencers, expanding brand reach and credibility.
- Negotiated contracts with external vendors, securing favorable terms that supported company objectives.
- Increased brand recognition by developing and executing targeted marketing campaigns.
- Led creative development of packaging designs, enhancing product appeal and shelf presence in stores.
- Analyzed sales data to inform pricing strategies, maximizing profitability while remaining competitive.
- Conducted thorough market research to identify new business opportunities and areas for expansion.
- Contributed to a 10% year-over-year growth in brand loyalty through strategic customer engagement initiatives.
- Assisted in developing marketing collateral that led to a 15% increase in consumer base within 6 months.
- Managed relationships with external agencies, ensuring on-time delivery of marketing materials and staying within a 10% variance of budget.
- Implemented influencer marketing tactics which boosted brand awareness by over 1 million impressions.
- Analyzed competitive market strategies and contributed to a 5% improvement in brand positioning.
- A leading company in the grocery industry focused on expanding its market share.
E-Commerce Specialist
IUGA Pvt. Ltd
12.2022 - 05.2024
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
- Developed strategic partnerships with key vendors, expanding product offerings and securing favorable pricing terms.
- Maintained working knowledge of company products, services and promotions.
- Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
- Developed relationships with suppliers to facilitate timely delivery of products.
- Analyzed customer feedback to identify areas of improvement in online shopping experience.
- Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
Vendor Manager Associate
Appario Retail
09.2021 - 11.2022
- Company Overview: A retail organization specializing in e-commerce and vendor management.
- Managed vendor performance to maximize profitability and achieve financial objectives.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
- Maintained business metrics, including pricing and discoverability of products.
- Revamped dead brands' satisfaction with aligned business metrics and improved GV by 100bps(1%).
- Managed categories such as OP, WLA, PC acc, and CE with multiple brands.
- Coordinated with multiple internal & external stakeholders to drive performance metrics.
- Managed event planning and promotional deals to drive sales.
- A retail organization specializing in e-commerce and vendor management.
Key Account Manager
Aegis Customer Support Services Private (Flipkart)
04.2019 - 08.2021
- Company Overview: A major e-commerce platform in India providing wide variety of products.
- Secured high-value accounts through consultative selling and effective customer solutions.
- Created sales forecasts to target daily, monthly, and yearly objectives.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Managed 25–35 brands across multiple categories and helped them grow their business.
- Maintained records of growing bronze sellers to silver and gold by 60% in each tiering.
- A major e-commerce platform in India providing wide variety of products.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
Education
Bachelor of Computer Application -
Swami Vivekanand University
Sagar, Madhya Pradesh 06.2013 - 06.2016
Master of Business Administration - undefined
Swami Vivekanand University
Sagar, Madhya Pradesh 06.2016 - 06.2018
Skills
- AWS
- Brand Management
- CRM
- IMS
- SUV
- Sales Monitoring
- Brand positioning
- Consumer Insight
- Vendor Management
- Market Analysis
- Market Research
- MS Office
- Strategic Planning
- Brand Strategy
- Campaign Planning
Accomplishments
- Secured a 15% increase in consumer base and contributed to a 10% year-over-year growth in brand loyalty through strategic initiatives.
- SPOC for ROOS and GV Share at Appario and managed to grow category GV by 1.6% and decreased ROOS by 2%.
- Honored for revamping deadbrand's biz at Appario.
- Awarded for highest no. of Opt-Ins during Flipkart BBD – 2019–2020.
Travelling
Travel Enthusiast – Passionate about exploring new cultures, cuisines, and landscapes. Travelling has helped me develop adaptability, strong communication skills, and a global perspective, all of which positively influence my professional approach.
Timeline
Brand Manager Associate
Grocery Farm
02.2023 - 10.2024
E-Commerce Specialist
IUGA Pvt. Ltd
12.2022 - 05.2024
Vendor Manager Associate
Appario Retail
09.2021 - 11.2022
Key Account Manager
Aegis Customer Support Services Private (Flipkart)
04.2019 - 08.2021
Master of Business Administration - undefined
Swami Vivekanand University
06.2016 - 06.2018
Bachelor of Computer Application -
Swami Vivekanand University
06.2013 - 06.2016
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