SNEHA JAKHMOLA
Summary
Social Media Manager with 10+ years of experience scaling brand ecosystems across B2C and B2B markets in India, APAC, and global markets. Proven track record at Amazon India, IndiGo, and Borderless Access — driving platform growth, influencer-led ROI, and data-backed content strategy. Deep expertise in Influencer Marketing (nano to macro tiers), UGC at scale, paid social, performance optimisation, and executive thought leadership. Strong command of YouTube, TikTok, Instagram, X, and LinkedIn with an analytics-first approach to continuous optimisation.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Amazon
06.2022 - 12.2025
- Led integrated regional campaigns, delivering +28% brand uplift, and driving pipeline growth.
- Drove AI-led content and workflow optimization, reducing agency costs by 45% while improving efficiency and scalability.
- scaled a multi-tier influencer ecosystem (nano to macro), generating 2,500+ UGC assets and driving +20% YoY ROI growth through performance-optimised creator partnerships.
- Led Instagram growth strategy, through platform-first content frameworks, structured A/B testing, and Reels-led optimisation that strengthened organic acquisition funnels by 25%YoY.
- Translated Brand Health insights into actionable content strategy pivots, driving measurable uplift in brand recall, +30% conversions, and 22% reduction in CAC across key markets.
- Built and scaled a YouTube SEO engine — redesigning thumbnail strategy, title architecture, and content structure to elevate CTR and grow average watch time by 45%, establishing a repeatable growth playbook.
Marketing Specialist
Borderless Access
01.2016 - 06.2022
- Lead end-to-end social strategy and campaign execution across India, APAC, and global markets, managing an annual social budget of $5M.
- Built a unified cross-market dashboard tracking brand sentiment, social KPIs, and competitive benchmarking across global markets, enabling real-time campaign optimisation and improving campaign efficiency by 25%.
- Established influencer vetting, onboarding, and measurement frameworks for creator programs, improving campaign ROI by 30%.
- Worked closely with global regional teams to develop playbooks and messaging, reducing campaign execution time by 60%.
Senior Executive
Interglobal technologies(Indigo)
01.2015 - 01.2016
- Owned the integrated Social Media Content & Media Calendar, aligning paid, organic, brand, and performance campaigns into a unified execution roadmap.
- Analyzed post performance data to optimize content and posting times, improving reach by 40%
Education
PGDM (IB) - Marketing
Fortune Institute of International Business
01-2010
12th - C.B.S.E
Sumermal Jain Public School
01-2005
10th - C.B.S.E
D.A.V Public School
01-2003
B.Sc. (Hons) - Zoology
Delhi University
Skills
Platforms: Instagram YouTube LinkedIn Facebook X
Expertise: Influencer Marketing UGC & Content Strategy Paid Social Brand Health Community Growth
Tools: Meta Ads Manager Sprout Social Hootsuite SEMrush Canva Sprinklr,Upfluence,Modash
Frameworks: ROAS CAC Optimization Share of Voice Creator Tiering Performance Marketing
Timeline
Marketing Manager
Amazon
06.2022 - 12.2025
Marketing Specialist
Borderless Access
01.2016 - 06.2022
Senior Executive
Interglobal technologies(Indigo)
01.2015 - 01.2016
PGDM (IB) - Marketing
Fortune Institute of International Business
12th - C.B.S.E
Sumermal Jain Public School
10th - C.B.S.E
D.A.V Public School
B.Sc. (Hons) - Zoology
Delhi University