Sneha Jha
Summary
Personal Profile Name : SNEHA JHA Email address : snehajha79@yahoo.com
Experienced Product Marketing Manager seeking new opportunities. Proven track record in developing and executing successful marketing strategies, leading to increased brand awareness and product adoption. Demonstrated ability in cross-functional team collaboration and market analysis to drive product success.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Product Management - Product Marketing Manager
Ageas Federal Life Insurance Pvt ltd.
03.2022 - Current
- Executed BTL, and digital campaigns to drive traffic and provide quality lead generation for B2B/B2C segments through content marketing, social media marketing and paid media campaigns with .
- Led cross-sell/up-sell efforts with call centers and marketing to boost product adoption and conversions aligned with brand objectives.
- Collaborated with creative, content, and SEO teams to enhance visibility and launch awareness campaigns.
- Optimized funnels through user behavior analysis, drop-off data, and A/B testing.
- Tracked campaign performance with customer engagement and coordinated with pricing, ops, and compliance for faster closures.
- Coordinated with underwriting and compliance teams to address IRDAI queries and create product presentations aligned with regulatory standards.
Product Manager - Marketing
ICICI Bank Ltd.
01.2020 - 09.2021
- Mortgage Industry Professional with marketing (Product management) experience.
- Monitored and controlled budgets, costing etc and ensured coordination with agency partners, campaign data handling.
- Identify & Manage available digital marketing spaces for effective communication across channels like website, mobile banking & bank's digital properties.
- Used product knowledge and provided greater input for solving issues related to product.
- Diligent and detail-oriented, thorough in using competitive skills.
Customer Relationship Manager
Peninsula Land Ltd.
06.2019 - 12.2019
- Experience in collection and making agreement draft of clients.
- Made recovery of the payments on daily basis.
- Handled queries related to possession and slabs work through technical report of Addressone clients.
- Coordination done for bank requirements with clients.
- Resolved customer complaints on daily basis.
Customer Relationship Manager
Bhandari Associates
04.2019 - 06.2019
- Experience of 2 months in cloud based platform, registration.
- Making draft, fixing appointment dates of registration.
- Collection of stamp duty and registration, giving receipts and demand draft to clients.
- Handling queries and managing issues related to flats of clients in Swaraj TUV.
Customer Relationship- Management Trainee
Kolte-Patil Developers Limited
05.2018 - 02.2019
- Experience of 10 months with Registration and Collection.
- Used C4C and SAP Login in Launches, Customer Centricity.
- Demand Draft and Evaluation, Participated in Project Launches.
Account Manager
Future Tech Design Pvt Ltd.
07.2013 - 03.2016
- Administration activities like user creation and creating database for clients.
- Making bank statements, creating pay slip, and handling projects given by clients.
Education
Executive Program - Digital Marketing
Indian Institute of Management
07.2022 - 12.2022
PGDM - Marketing and Sales
Balaji institute of Telecom and Management
01.2016 - 01.2018
Bachelor of Commerce - undefined
Manav Bharati University
01.2010 - 01.2013
12th - undefined
International Public School
10th - undefined
Sacred Heart Convent
Skills
- Good Team Player
- Problem Solver
- Focused and Determined
- Result Oriented
- C
- Future forecasting
Go-to-market plans
Product marketing
Extra Curricular Activities
Participated in College Cultural (Fashion Show, Dance) events Played football at College Level Worked as an Event Co-Ordinator for BITM 'HR Meet' During Sep 2016 Coordinated Blood Donation Campaign held by HDFC & AFMC in College 2016 Coordinated Seniors Convocation & Pre Convocation for the batch (2014-16) Coordinated GATE Examination held in college 2017 Coordinated the admission process for SRI BALAJI SOCIETY Participated in group song and dance in various cultural activities. Participated in School Level Science Exhibition and select for State Level Internship done at Agarwal Packers & Movers (DRS group) 05/01/17 to 06/30/17
Timeline
Executive Program - Digital Marketing
Indian Institute of Management
07.2022 - 12.2022
Product Management - Product Marketing Manager
Ageas Federal Life Insurance Pvt ltd.
03.2022 - Current
Product Manager - Marketing
ICICI Bank Ltd.
01.2020 - 09.2021
Customer Relationship Manager
Peninsula Land Ltd.
06.2019 - 12.2019
Customer Relationship Manager
Bhandari Associates
04.2019 - 06.2019
Customer Relationship- Management Trainee
Kolte-Patil Developers Limited
05.2018 - 02.2019
PGDM - Marketing and Sales
Balaji institute of Telecom and Management
01.2016 - 01.2018
Account Manager
Future Tech Design Pvt Ltd.
07.2013 - 03.2016
Bachelor of Commerce - undefined
Manav Bharati University
01.2010 - 01.2013
12th - undefined
International Public School
10th - undefined
Sacred Heart Convent
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