Sneha Kumari

Core Mission: Serving as the bridge between technical infrastructure and brand strategy, managing the digital lifecycle for a global technology consulting firm.

1. AI-Driven Strategy & GTM Innovation

• AI Transformation: Spearheaded the integration of Generative AI (GPT-4, Claude) into the marketing workflow, automating competitor research and personalizing B2B outreach.
• GTM Architecture: Designed "Sales Plays" that aligned technical product capabilities with market pain points, reducing the gap between lead generation and sales conversion.

2. Large-Scale Event Production & Brand Governance

• Executive Producer: Directed the end-to-end digital and physical execution of two seasons of Corporate Hackathons (flagship global events).
• Content Ecosystem: Managed a 365-day organic social roadmap, ensuring brand consistency across LinkedIn, Twitter, and Instagram while maintaining 100% brand safety.
• Vendor & Asset Management: Led cross-functional teams of designers, writers, and developers to produce high-impact digital assets (videos, microsites, and whitepapers).

3. Performance Marketing & Technical Architecture

• SXO & Search Visibility: Oversaw the technical health of the corporate web properties, implementing Information Architecture (IA) changes that improved user journey flows.
• Data Attribution: Built a rigorous UTM Taxonomy and marketing governance framework, ensuring every marketing dollar spent was tracked with 100% accuracy in GA4 and Looker Studio.
• Risk Control: Implemented marketing protocols to mitigate brand risk during high-visibility campaigns and public-facing interactions.

4. Stakeholder Management & Corporate Navigation

• Executive Alignment: Acted as a strategic partner to the HOD and COO, translating high-level business goals into executable marketing roadmaps.
• Inter-Departmental Liaison: Managed relationships across Sales, HR, and Delivery teams to ensure marketing initiatives supported broader organizational KPIs.
• Crisis Management: Provided rapid-response digital strategies during high-pressure timelines and major corporate announcements.

1. Campaign Orchestration & ROI Strategy
Strategic Growth: Designed and implemented multi-channel digital media campaigns aligned with business growth goals and enhanced the Employee Value Proposition (EVP) to attract top-tier talent.
Competitive Intelligence: Regularly synthesized competitor strategies and market trends to pivot internal marketing tactics and maintain a competitive edge.

2. Content Governance & Web Architecture

• Asset Oversight: Coordinated the creation and governance of all digital content, ensuring alignment across website architecture, blogs, and social media.
• Brand Consistency: Managed the digital brand voice across various platforms to ensure a unified message during rapid growth phases.

3. Project Planning & Team Synchronization

• Strategic Roadmapping: Developed detailed project plans and monitored progress to ensure seamless collaboration between internal design and development teams.
• Workflow Optimization: Streamlined internal communication processes to reduce project turnaround time and improve delivery quality.

1. Search Engine Optimization (SEO) & Global Strategy

• SaaS & Telecom Strategy: Engineered a comprehensive SEO overhaul for an international Australian telecom provider focusing on high-intent user journeys.
• System Architecture: Restructured technical site skeletons and Information Architecture (IA).

2. Data Attribution & Business Intelligence

• Automated Reporting: Built robust reporting infrastructures in Google Looker Studio to track organic ROI and user behavior patterns, ensuring absolute transparency for international stakeholders.

• Technical Governance: Conducted rigorous site audits, managing complex 301 redirect mapping and schema deployments to ensure the technical health of the "Skeletal Layer."

1. Full-Stack Development & CMS Architecture

• Technical Engineering: Developed and deployed dynamic university and boarding school websites using WordPress, HTML5, and PHP, ensuring a mobile-first, responsive user experience.
• Infrastructure Optimization: Managed theme hierarchies and backend configurations to optimize site performance, ensuring the "Skeletal Layer" was clean and scalable.

2. UI/UX & Site Governance

• Frontend Design: Led the design of landing pages and user interfaces that aligned with institutional brand standards while maintaining high conversion rates.
• Site Hygiene: Oversaw site security and performance audits, minimizing plugin bloat and optimizing database calls for peak efficiency.

3. Search Engine Optimization (SEO)

• Technical SEO: Managed complex 301 redirect mapping and site-wide migrations to ensure zero loss in search equity during structural updates.

• Architecture Alignment: Restructured Information Architecture (IA) and internal linking silos to boost root domain authority in competitive niches.

2. Organic Growth & Content Strategy

• Content Psychology: Spearheaded viral content loops and organic roadmaps to scale student communities, focusing on engagement and brand recall.

• Visibility Scaling: Executed comprehensive On-page/Off-page audits, utilizing competitor intelligence to capture high-intent search traffic.

1. Process Governance & SLA Adherence

• Operational Discipline: Managed high-frequency customer queries for IOIP/COIP segments with 100% adherence to Service Level Agreements (SLAs).
• Quality Assurance: Maintained rigorous documentation and resolution protocols, ensuring brand consistency in every stakeholder interaction.

2. Technical Systems & Troubleshooting

• Infrastructure Mastery: Expertly navigated complex CRM environments, including ICRM, Ivoice, and Decision Tree systems, to diagnose and resolve technical bottlenecks.
• Communication: Acted as the frontline liaison between the brand and end-users, translating complex technical failures into actionable solutions.