SNEHA RAY

• Managed and optimized Google Ads and Meta Ads campaigns across search, display, and social media platforms, driving measurable growth in traffic and conversions.
• Conducted keyword research, audience targeting, and bid strategy development to maximize ROI within client budgets.
• Created, tested, and refined ad creatives (copy and visuals) to improve clickthrough rates (CTR) and quality scores.
• Monitored campaign performance using Google Ads Manager, Meta Business Suite, and Google Analytics; generated weekly/monthly reports with actionable insights.
• A/B tested landing pages and ad variations to optimize conversion rates and reduce cost per acquisition (CPA).
• Handled budget management and pacing to ensure full utilization and avoided overspending.
• Collaborated with design and content teams to develop ad assets aligned with campaign goals and brand guidelines.
• Stayed updated with platform changes, algorithm updates, and emerging trends to ensure campaign relevance and competitiveness.

• I have leaned about running meta ads and Google ads.
• Also implemented the best bidding strategy to get the best ROAS and clicks.
• Run awareness and lead generation campaign to get views with the help of meta.
• Optimized Social media of the client with making a content calendar.
• Audited and Optimised on page SEO to rank on Google.
• 360 Digital Marketing Blueprint
• Evaluation of Social Media, Google Ads and strategy of Pharmeasy
• Email Marketing, Squeeze Landing Page, Website Optimization, Made Strategic Marketing Plan
• EdTech 3R Funnel for IQUANTA
• Google Analytics: Sales Growth Insights
• SEO Analysis, ON Page SEO, OFF Page SEO, Technical SEO, Keyword Research and SEO Implementation, SEO Strategy
• SEO Analysis
• Elevated a Beauty Brand (MYGLAMM) through SMO, Auditing of Social Media, Strategy Making, Content Calendar, Ad Copies.
• Elevated a Beauty Brand (MYGLAMM) through SMO
• Social Media Marketing for Urban Jungle includes 3 month Social Media Marketing Plan, influencer Marketing, paid marketing and Asset Creation
• Social Media Plan for Urban Jungle
• Strategy for creating campaigns, Selecting Locations, Understanding Consumer Behaviour, Campaign 1-Display Campaign- Awareness and Leads. Campaign 2- Search Ad Objective: To maximize conversions and lead generation.
• Implemented Google Ads

GPA: 76.00%