Sneha Seth
Mumbai,MH
Summary
A result oriented professional with over 15 year of extensive experience in sales and marketing functions. Highly skilled in developing and executing sales strategies, building and managing high-performing teams, and fostering relationships with clients. Proven ability to exceed targets and deliver exceptional customer service. Seeking an opportunity to leverage my expertise and contribute to the success of a dynamic real estate firm.
Overview
17
17
years of professional experience
Work History
Vice President of Sales and Marketing
Augustus Realty Venturez
08.2023 - Current
- Expanded the company''s presence in new markets through strategic partnerships and targeted promotions.
- Implemented data-driven decision-making processes to optimize sales performance and drive results.
- Manage negotiations with joint venture partners and oversee Augustus interests in development transactions, contracts, and project execution.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove leads and conversions.
- Responsible for hiring and distribution of teams
- Led a team of sales and marketing professionals to achieve consistent growth in market share.
- Managing channel partner network and distribution of CP Payouts.
- Conducted market research to identify opportunities and stay ahead of competitors
- Negotiated lucrative contracts with key clients, securing long-term revenue streams for the business.
- Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
Assistant Vice President of Sales
ANAROCK Property Consultants
08.2022 - 06.2023
- Coordinated cross-functional teams, leading projects from conception to execution with a focus on achieving desired outcomes.
- Managing channel partner network by organizing CP meet. Also organized a special CP meet for REAK Association. (Real Estate Agents Association of Kandivali)
- Mentored a team of sales professionals, resulting in improved performance and increased sales.
- Collaborated with marketing to create targeted promotional materials that effectively communicated product value propositions.
- Demonstrated experience developing, analyzing, and managing budgets and capital improvement projects
- Strengthened relationships with existing clients through regular communication and personalized service.
Assistant General Manager
The Guardians Real Estate Advisory
08.2020 - 08.2022
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Instituted a customer relationship management system that improved lead tracking and conversion rates by 30% within two fiscal years
- Collaborated with lenders, attorneys, and other parties to ensure timely and successful closings
- Mentored junior team members on industry best practices while fostering a supportive learning environment within the workplace.
- Consistently exceeded monthly sales targets by leveraging market knowledge and relationship-building skills
- Analyzed market trends and competitor activities to inform pricing and sales strategies.
Senior Manager - LUXURY Residential Property
EKTA WORLD
04.2018 - 04.2020
- Developed an extensive network of real estate investors
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Successfully generated a revenue of 54cr.
- Planning sales strategy along with the Marketing Team. Effective follow up with the potential clients.
- Coordinated with different Event Organizers & did several customers good will shows
- Providing the customer financial assistance with schemes and banking loan process.
- Actively involved with outdoor media advertising for the company (Hoarding, etc.)
- Worked on ERP software - Sell.do
Senior Sales Manager
DOTOM REALTY
05.2017 - 07.2018
- Connected with prospects through trade shows, cold calling and local-area networking.
- Attending client walk-ins for project presentation.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Follow-up with channel partners to invite more walk-ins in order to increase the sales.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Assisting customers with evaluation of offers, negotiating terms & deal closures
- Investigated competitive landscape to anticipate negative business impacts.
- Worked on ERP Software - Farvision
Sales Manager
RICHMOND VILLA
05.2017 - 07.2018
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Managing listing of property in various online portals, advertisement on social networking, Newspaper advertisement etc.
- Share the project details on calls and mail the E-brochures.
- Coordinate with the site's sales team. Give them daily updates about the proposed site visit for the day.
- Looking after Channel Partner registration. Visit various Channel Partners for sharing our project details and enroll them to pitch and advertise our project through their networks
- Follow up with clients once the site visits and understand their requirements.
- Prepare monthly MIS of Lead v/s Site visit. Implementing new ideas of generating leads, maximizing site visit and converting the same into sales.
Senior Sales Executive
JAYCEE HOMES PVT LTD
05.2015 - 05.2016
- Taking care of all post sales activities. Responsible for end to end after sales services
- Follow SOPs on new bookings once the payment is done and booking forms are received. (Welcome call/mail). Verifying Allotment Letters & Payment Receipts
- Sending timely Pre-Intimation and Demand letters on completion of milestone / payment due via email, post and also communicating about the same on phone. Effective follow-ups with the clients for payments
- Ensure prompt dispatch of receipts for customer payments/ documents received
- Responsible for standard collections procedures i.e Sending Reminder Letters, Pre-Cancellation Letters and Cancellation Letters along with interest statements
- Maximizing customer's satisfaction by monitoring customer complaints and handling customer grievances and resolving their issues for customer retention.
- Coordinating with Banks / NBFCs for APF approvals, Timely demand disbursements, TPA / MOU executions. Providing Clients and Bank / NBFCs with requisite documents like ROC / NOC in Lieu of Loan Disbursement. Well versed with Stamp duty & TDS payments
- Preparing and forecasting the collection report. Maintaining booking, collection, cancellation, outstanding receivables & other reports and share the same with the management. Representing the company at sales events, exhibitions & carrying out any other task assigned by the management from time to time.
- Coordinating with the legal team for reverts on the Complaint Letter / legal notice received from the clients
- Looking after the shifting of flats & Transfer documentation. Preparing & Execution of Sale of Agreements. Assist the clients with completion of registration process
Senior Sales Executive
RICHMOND VILLA
06.2011 - 04.2015
- To make callings on the lead generated and convert them into site visits. Share the project details on calls and mail the E-brochures.
- To generate leads by listing the property in various online portals, advertisements on social networking sites, Newspaper advertisement, etc.
- Coordinate with the site's sales team. Give them daily updates about the proposed site visit for the day.
- Looking after Channel Partner registration. Visit various Channel Partners and share our project details and enroll.
- Implementing new ideas of generating leads, maximizing site visit and converting the same into sales.
HR Executive
MERU CAB COMPANY PVT. LTD
07.2008 - 06.2011
- Sourcing for mid-level profiles from job portals
- Oversaw payroll processing, ensuring accurate payments while adhering to strict deadlines for submission.
- Co-coordinating with different Management Institutes / Consultancies and arranging interview drives in the office.
- Screening & shortlisting the candidates through telephonic interview against certain screening parameters.
- Streamlined HR processes by implementing efficient workflows and reducing paperwork.
- Implemented successful training programs, enhancing employee skills and productivity levels across the organization.
- Negotiated favorable contracts with vendors, resulting in cost savings on various HR services and products.
Education
Bachelor of Arts -
Ritambhara College
Mumbai University 06-2005
Higher Secondary School -
Ritambhara College, Maharashtra Board
Mumbai04-2002
Senior Secondary School -
St.Thomas High School Maharashtra Board
Mumbai, India04-2000
Skills
- Pricing strategy
- Sales presentations
- Key account management
- Mobile marketing
- Sales training
- Upselling strategies
- Product positioning
- Video Marketing
Accomplishments
- Vaswani Vista One - Kandivali West.
- Paton Towers – Kandivali East
- Panom Parleshwar Aanagan- Vile Parle East
- Generated Revenue of 82 crores
- Vaswani Vista One - Kandivali West
- Vora Skyline - Kandivali West (Sustenance)
- SMGK – Oshiwara
- Generated Revenue of 76 crores
- Trascon Triumph - Andheri West
- Tinsel Town - Andheri West
- All Stars - Andheri West
- Crescent Nexus- Kalina
- Vraj- Andheri West
- Generated total revenue of INR 82 crore (2021) and 100 crores plus (2022)
- Sold 20 flats in 3 months and was awarded as the best team member in management reviews
Successfully launched sites with Augustus:
Successfully launched sites with Anarock
Successfully launched sites with The Guardians
Achievement in DOTOM REALTY
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Vice President of Sales and Marketing
Augustus Realty Venturez
08.2023 - Current
Assistant Vice President of Sales
ANAROCK Property Consultants
08.2022 - 06.2023
Assistant General Manager
The Guardians Real Estate Advisory
08.2020 - 08.2022
Senior Manager - LUXURY Residential Property
EKTA WORLD
04.2018 - 04.2020
Senior Sales Manager
DOTOM REALTY
05.2017 - 07.2018
Sales Manager
RICHMOND VILLA
05.2017 - 07.2018
Senior Sales Executive
JAYCEE HOMES PVT LTD
05.2015 - 05.2016
Senior Sales Executive
RICHMOND VILLA
06.2011 - 04.2015
HR Executive
MERU CAB COMPANY PVT. LTD
07.2008 - 06.2011
Bachelor of Arts -
Ritambhara College
Higher Secondary School -
Ritambhara College, Maharashtra Board
Senior Secondary School -
St.Thomas High School Maharashtra Board
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