SNEHA SINGH

• Leading a ₹6000 crore business operation, consistently outperforming market growth benchmarks.
• Pioneered data-driven decision-making and impactful micro-marketing initiatives.
• Managed and optimized cluster P&L, exceeding regional financial targets.
• Built and mentored a high-performing team of 18 Area Sales & Customer Development Managers and 150+ field force personnel.
• Redesigned customer management systems and championed collaborative planning processes.
• Achieved sales growth objectives and exceeded market share expectations across the cluster.

• Transformed forecasting and planning capabilities for a €2 billion Home Care category.
• Deployed customized Machine Learning (ML) enabled forecasting tools.
• Orchestrated consensus planning with Brand teams, Customer Marketing, Sales, Supply Planning, Customer Service, and Finance to drive the S&OP process and P&L shape.
• Analyzed consumption trends, leveraging consumer insights and demand patterns to identify key demand drivers in a fluctuating economic landscape.

• Designed integrated performance frameworks and developed customized forecasting models using ML algorithms.
• Designed marketing mix framework using AI to optimize brand investments.

Managed technology-driven planning initiatives aimed at improving service, P&L forecasting, and optimizing cost-effectiveness.

End-to-End Category Supply Chain Leadership (Agarbatti & Matches & Juices value chain design )

Led the design and end-to-end implementation of lean GTM processes.

A brief but impactful tenure as a Software Engineer where I quickly immersed myself in three unique projects