Prasanna Kumar Dash
Senior Sales & Marketing Professional
Bhubaneswar
Summary
Assistant Vice President leading East and East-2 zonal sales, channel development, and market execution across complex multi-state territories. Drives planned growth by managing sales personnel, building distribution coverage, and aligning sales and marketing activity to business targets. Brings a career shaped by revenue ownership, network expansion, and frontline trade execution.
Overview
1
1
Language
23
23
years of professional experience
Work History
Cluster Head / Zonal Head-East / Zonal Head-East-2 / Assistant General Manager / Deputy General Manager / General Manager / Assistant Vice President
RR KABEL Ltd.
03.2020 - Current
- Cluster Head- (West Bengal, Odisha & Jharkhand) (Mar-20 to June-20)
- Cluster Head- (West Bengal, Odisha, Jharkhand & North-East, Bhutan, Andaman) (July-20 to Nov-20)
- Zonal Head-East- (West Bengal, Odisha, Jharkhand, Bihar, North-East, Bhutan, Andaman) (Nov-20 to July-24)
- Zonal Head- East-2- (Odisha, North-East, Andhra Pradesh, Telangana, Karnataka) (July-24 to Till Date)
- Career Growth:
- Assistant General Manager – Mar-20 to Nov-20
- Deputy General Manager – Nov-20 to July-23
- General Manager – July-23 to July-24
- Assistant Vice President – July-24 to Till Date
- Key Responsibilities: Management of all sales & marketing activities and development / maintenance of sales network in the assigned Zone to achieve planned sales for sustained growth profitably. Lead and supervise a team of Sales Personnel efficiently for realizing operative & strategic goals of Organization.
- Tenure: Mar-20 to Till Date
Branch Head - Orissa
Crompton Greaves Consumer Electricals Ltd.
08.2018 - 03.2020
- Key Responsibilities: Responsible for branch operation for all 5 Divn. of Co.- Fan/Pump/Appliances/B2C and B2B for Orissa Location.
- Apart from sales, responsible for financial part, Logistic part as well as HR operation of branch.
- Key Attainments: Handling a business of 138Cr/Annually, responsible for proper distribution setup and to ensure enhancement of Reach and Range of all CGCEL products.
- Tenure: Aug-18 to Mar-20
Regional Head- (Chief Manager) - Trade Marketing - West Bengal / Circle Head- (AGM) - Trade Marketing - South & West Zone
Bajaj Electricals Ltd.
10.2016 - 08.2018
- Regional Head-(Chief Manager) - Trade Marketing - West Bengal (Oct-16 to Mar-18)
- Circle Head- (AGM) - Trade Marketing - South & West Zone (Mar-18 to Aug-18)
- Key Responsibilities:
- Co-ordination with cross functional and branch teams for timely delivery of Products at the outlets.
- Planning, Implementing & Setting norms for individual outlets as per the market’s conditions and demand for various products to help avoid stock out situations.
- Tenure: Oct-16 to Aug-18
Branch Head - Cooch Behar Branch / Trade Marketing Head - Bengal / Dy. Manager / Manager / Sr. Manager
Vodafone South Ltd.
10.2012 - 10.2016
- Branch Head - Cooch Behar Branch (North Bengal Zone) (Oct’12 to April’14)
- Trade Marketing Head - Bengal (April’14 to Oct’16)
- Dy. Manager - April’14 to June’15 | Manager - July’15 to May’16 | Sr. Manager - June’16 to Oct-2016
- Key Responsibilities: Branch Manager - Handling 2 districts of North Bengal having covered pop. Of 45 lacs. Responsible for acquisition of prepaid customers, increase RG and RES, Keep control on Z-Mou, Churn and New POS addition of Branch.
- Key Attainments:
- Continuous improvement on FCC as well as RG-MRR post NAP, FCC DRR Gone up from 546 to 740, and RG-MRR gone up from 238 to 322.
- Continuous improvement in GAS from 11% to 20%, as well as CMS also grown from 25% to 27% post NAP.
- Tenure: Oct-12 to Oct-16
ASM / ZBM
Telenor (India) Communication Pvt. Ltd.
07.2009 - 10.2012
- ASM - Pre-paid Sales – Rural part of Bhubaneswar Zone (Orissa) (Jul ’09 – March’ 11)
- ASM – Pre-paid Sales – Entire Bhubaneswar Zone (Orissa) (April ’11 – Dec’ 11)
- ZBM – Pre-paid Sales - Berhampur Zone (Orissa) (Dec’11 – Oct’12)
- Key Responsibilities:
- This role is responsible for Revenue and Profit delivery for the Zone, by closely co-ordinating with Circle management.
- Monitor and evaluate cluster specific business opportunities, competitive offering, Marketing avenues, and recommend plans to capitalize on the same.
- Responsible for Gross Add, Revenue and New POS addition target of the Zone.
- Key Attainments:
- Spearheaded the array of pre-paid channel sales & marketing in Zone in a very effective manner, by which BBSR zone became the 1st Zone to Achieve 1Cr Revenue and later- on 2 Cr. marks also in Circle.
- Rayagada cluster was the 1st Cluster of Circle to Achieve “BREAKEVEN” Under Berhampur Zone.
- Tenure: July-09 to Oct-12
ABM - Bihar
Samsung India Electronics Pvt. Ltd.
06.2008 - 07.2009
- Key Responsibilities:
- This role is responsible for Entire Operation of Mobile Division in Bihar. Like Sales, Marketing, ISD Operations Etc.
- Driving basic distribution parameters like channel partner management, FOS Productivity, and channel satisfaction.
- Key Attainments:
- Strengthened business by expanding distribution network from 2 to 13 within a short span of 3 months.
- Augmented market share increases from 2.2% to 9.5 %.
- Tenure: Jun-08 to Jul-09
Cluster Lead - Orissa
Reliance Communications Ltd.
12.2007 - 06.2008
- Deliverables:
- This role is responsible for pre-paid channel sales and new Town launch of the assigned area.
- Driving basic distribution parameters like channel partner management, FOS Productivity, and channel satisfaction.
- Key Attainments:
- Launched almost 50 New Towns, in the assigned area, within a span of six months.
- The new town launches were so effectively planned, in 1st Month itself Avg. secondary was 1Lakh/BTS, almost in all towns.
- Tenure: Dec-07 to Jun-08
CSM - South Bengal (Purulia)
Hutchison Essar South Ltd.
01.2006 - 12.2007
- Deliverables:
- New customer Acquisition, secondary and primary these three things were prime responsibility.
- Driving basic distribution parameters like channel partner management, FOS Productivity, and channel satisfaction.
- Key Attainments:
- Successfully developed active outlet status up to 53% by rigorous infrastructural corrections & benchmarking distribution.
- 1st to implement RD project in South Bengal Zone.
- Tenure: Jan-06 to Dec-07
Territory Sales In-Charge - Bihar (Darbhanga/Bhagalpur/Patna)
Reckitt Benckiser (India) Ltd.
09.2003 - 12.2005
- Deliverables:
- This role is responsible for Secondary and Primary sales for the assigned area.
- Apart from this, distribution expansion, distributor investment and ROI were also part of responsibility of TSI.
- Key Attainments:
- Proved pivotal in achieving the highest growth % territory in entire Bihar.
- Received laurels from Senior Management in the form of “Tiger of the East Award” for recording highest growth within a span of 12 months.
- Established Mortein & Dettol as market leader in health care segment.
- Tenure: Sep-03 to Dec-05
Education
IT Forte - undefined
Executive Program - Strategy and leadership for senior professional
IIM-Indore-ECPSLP
03-2027
PGDM - Marketing
Institute of Modern Management, Kolkata
Kolkata01-2002
B.Com. - undefined
Calcutta University
01-1998
Skills
Sales strategy
Channel management
Distribution network management
Trade marketing
Key account management
Team leadership
Territory management
Route-to-market planning
Sales forecasting
Cross-functional coordination
EMPLOYMENT SCAN
Received laurels from Senior Management in the form of “Tiger of the East Award” for recording highest growth within a span of 12 months.
Timeline
Cluster Head / Zonal Head-East / Zonal Head-East-2 / Assistant General Manager / Deputy General Manager / General Manager / Assistant Vice President
RR KABEL Ltd.
03.2020 - Current
Branch Head - Orissa
Crompton Greaves Consumer Electricals Ltd.
08.2018 - 03.2020
Regional Head- (Chief Manager) - Trade Marketing - West Bengal / Circle Head- (AGM) - Trade Marketing - South & West Zone
Bajaj Electricals Ltd.
10.2016 - 08.2018
Branch Head - Cooch Behar Branch / Trade Marketing Head - Bengal / Dy. Manager / Manager / Sr. Manager
Vodafone South Ltd.
10.2012 - 10.2016
ASM / ZBM
Telenor (India) Communication Pvt. Ltd.
07.2009 - 10.2012
ABM - Bihar
Samsung India Electronics Pvt. Ltd.
06.2008 - 07.2009
Cluster Lead - Orissa
Reliance Communications Ltd.
12.2007 - 06.2008
CSM - South Bengal (Purulia)
Hutchison Essar South Ltd.
01.2006 - 12.2007
Territory Sales In-Charge - Bihar (Darbhanga/Bhagalpur/Patna)
Reckitt Benckiser (India) Ltd.
09.2003 - 12.2005
B.Com. - undefined
Calcutta University
PGDM - Marketing
Institute of Modern Management, Kolkata
Executive Program - Strategy and leadership for senior professional
IIM-Indore-ECPSLP