CHANDRADEEP BARDHAN
Kolkata
Summary
Dynamic business leader with over 20 years of experience driving growth across B2B and B2C sectors, specializing in real estate, e-commerce, consumer internet, IT, and print industries. Expertise in business development, account management, ad sales, and strategic partnerships has led to successful management of high-value accounts and cultivation of relationships with C-suite executives. Proven ability to penetrate markets and build extensive client bases, exemplified by the development of a 6,000-client real estate network and vendor engagement for major platforms. Recognized for overcoming complex challenges and delivering results through collaborative leadership and strategic resource allocation.
Overview
26
26
years of professional experience
3
3
Languages
Work History
City Head promoted to Sr. City Head (Zonal Manager- East)
Housing.com
12.2019 - 01.2026
- Delivered end-to-end digital advertising solutions for developer and broker brands, managing online marketing campaigns across publisher platforms to enhance brand visibility.
- Directed team of 40+ professionals in driving solution sales for real estate marketing campaigns, facilitating expansion of internet advertising market in East India.
- Delivered End-to-end digital advertising solutions to Developer & Broker Brands, overseeing the management of online marketing campaigns across publisher platforms.
- Responsible for managing and growing both existing and new business verticals, ensuring consistency.
- Developed and expanded both existing and new business verticals, promoting consistency.
- Transformed the platform's ranking from 3rd position to 1st position.
General Manager – Domestic Holidays
Yatra Online Pvt. Ltd.
10.2017 - 04.2019
- Steering continuous efforts for GOP enhancement through Yield Management.
- Enhanced customer experience and improved NPS by tracking service quality and defect ratios, sharing actionable feedback with product and sales teams.
- Improvement of Lead Conversion by 100 BPS by better Lead allocation.
- Partner with Marketing Team for creating focused campaign for lead generation, conversion & content Marketing.
- Conceptualized Specialized Interaction Travel Content for Kids, which improved stickiness, customer experience & satisfaction.
- Conceptualized Specialized online Travel Content for better Customer engagement & experience.
- Collaborated with tech team to optimize platform and business logic for promotional tools, UI, and navigational flow, increasing online business transactions.
- Liaise with Product Team for Yearly Product Plan & Launch distribution across various destinations.
- Planned, designed, and implemented strategic alliances and revenue streams to expand market reach and enhance profitability.
- Oversaw yatra.com operations to improve customer engagement and service offerings.
Zonal Manager – Digital Business Monetization & Strategic Brand Alliance
Snapdeal.com
06.2015 - 10.2017
- Experience in All round functions of E-commerce starting with on boarding, Account Management, Brand Monetisation Strategy, Adv. Sales & Vendor Management.
- Responsible for end-to-end business flow. Managed P&L, Marketing, Campaigns, Brand Alliances, Strategic Sourcing, Vendor Development, Customer Experience, Pricing and Promotions.
- Formulated & implemented e-commerce strategy for growth by product mapping, pricing strategy & digital campaign strategy.
- Oversaw end-to-end business flow, managing P&L, marketing, campaigns, brand alliances, strategic sourcing, vendor development, customer experience, pricing, and promotions.
- Handle top accounts like Pureit, Eureka Forbes, Kent, Bluestar, Hindware, Kutchina, Faber, Wonderchef, Elica & etc. of 100cr portfolio. 25 % growth in Units. Achieved monthly ASP target.
- Analyzed each client’s challenges to provide innovative product solutions.
- Focus on providing customized solutions to clients, based on customer’s pain area based on research and understanding of category dynamics.
- Doing Vendor penetration of 10000 sellers & maintaining the Vendor Relationship.
- Executed vendor penetration for 10,000 sellers while maintaining vendor relationships.
- Received the Q2 Best Zonal Manager National Wide Award.
Sr. Zonal Manager
Info Edge India Ltd.
10.2011 - 05.2015
- Rendered digital adv. solutions to brands and managed brand’s online marketing campaign on a publisher’s platform.
- Drove a team of 27+ members on providing solution sales for marketing campaigns of real estate companies, thereby enhancing market size of internet advertisement of Real Estate Industry.
- Revenue Growth of 140%. Build a 6000 Real estate client base for 99acres.
- Managed both existing & new business verticals.
- Managed both existing and new business verticals.
- Played a pivotal role in successfully cracking the major Key accounts like NK realtors, Realtech Nirman, GM Group, Pioneer Properties, in 99acres.com.
- Www.99acres.com
Regional Manager
Religare Technologies Ltd.
05.2011 - 09.2011
- Established & headed the Business Team of East India right from scratch; devised marketing strategy by conducting BTL activities for market penetration, product & solution selling; delivered presentation with customized solution to Healthcare Service Providers; managed key hospitals, clinics & renowned doctors all over regions.
- Www.healthline 24x7.com
Assistant Manager – Corporate Sales
Info Edge India Ltd.
05.2003 - 04.2011
- Joined as Assistant Manager – Corporate Sales (www.naukri.com) and with a series of promotion rose to the position of Zonal Manager – Corporate Sales (www.99acres.com) - Kolkata.
- In Naukri, provided Recruitment & Branding solution selling to Corporates & Recruitment Consultant; collaborated with major clients entailing Tata Steel, TCG, Rebecca, Emami, PWC, ABP and Simplex. Revenue growth of 50 % YOY.
- Major contributor in providing Branding solutions to client and instrumental in convincing Clients for Online Branding for recruitment. Led market penetration of 99 acres by providing Online Marketing solutions for Real estate Project marketing.
Sr. Business Development Executive
Softweb Technologies Pvt. Ltd.
05.2002 - 05.2003
- Searched government & private companies for software selling; managed sales of turnkey projects & module software; worked on ERP, Web Based Solutions, IVRS, Website Development, Export Package and LAN &WAN Projects.
Marketing Executive
Pentasoft Technologies Ltd.
07.2000 - 05.2002
- Drove entire corporate sales in training solutions & projects at Regional Office for East India; steered market development of nascent markets; imparted training to executives of other eastern region states.
Education
Digital Marketing Specialist Course
Simplilearn
Advanced Program for Marketing Professionals
IIM Calcutta
01-2015
PGDBM - Marketing
Eastern Institute for Integrated Learning in Management (EIILM)
Calcutta01-1999
B.Sc. - undefined
Asutosh College
Calcutta01-1996
Skills
- Strategic Business Planning & Leadership
- Business Development & Corporate Sales
- Branding Solution & Ad Sales
- Strategic Alliances & Partnerships
- Talent development
- Analytical Decision making
- Advertising Sales proficiency
Accomplishments
- Winner of “Happy New Home 2024” @ Bali Event.
- Winner of “Best Emerging City – Bhubaneswar” @ 2024.
- Recognized as the only member from Eastern India for on-boarding client “Srei” to participate in “The Job Show”, a realty job show organized by Naukri.com & hosted on CNBC TV 18
Timeline
City Head promoted to Sr. City Head (Zonal Manager- East)
Housing.com
12.2019 - 01.2026
General Manager – Domestic Holidays
Yatra Online Pvt. Ltd.
10.2017 - 04.2019
Zonal Manager – Digital Business Monetization & Strategic Brand Alliance
Snapdeal.com
06.2015 - 10.2017
Sr. Zonal Manager
Info Edge India Ltd.
10.2011 - 05.2015
Regional Manager
Religare Technologies Ltd.
05.2011 - 09.2011
Assistant Manager – Corporate Sales
Info Edge India Ltd.
05.2003 - 04.2011
Sr. Business Development Executive
Softweb Technologies Pvt. Ltd.
05.2002 - 05.2003
Marketing Executive
Pentasoft Technologies Ltd.
07.2000 - 05.2002
Advanced Program for Marketing Professionals
IIM Calcutta
PGDBM - Marketing
Eastern Institute for Integrated Learning in Management (EIILM)
B.Sc. - undefined
Asutosh College
Digital Marketing Specialist Course
Simplilearn