Samuel Putla
Summary
Retail Catalog Associate optimizing large product catalogs through catalog accuracy, keyword research, and listing content improvements. Improved product visibility by fixing data gaps, refining titles and back-end search terms, and reducing listing errors across high-priority SKUs. P
Overview
7
7
years of professional experience
Work History
Retail Catalog Associate
Amazon
06.2022 - Current
- Improved catalog accuracy and product discoverability by identifying key data gaps and leading initiatives that enhanced content quality in high-priority listings, resulting in a 17% boost in visibility.
- Conducted keyword research using Helium 10 to optimize listing titles, bullet points, and back-end search terms - contributing to improved product ranking and higher conversion rates between target SKUs.
- Collaborated closely with internal teams and external sellers to resolve catalog issues and streamline listing processes, leading to a 11% reduction in listing errors and improved customer experience.
- Regularly generated reports and shared insights with stakeholders to monitor performance, guide decision-making, and help maintain catalog-related KPIs.
- Played a key role in refining audit guidelines and SOPs by identifying recurring issues and implementing process improvements, increasing audit efficiency by 28%
- Built strong communication channels with sellers and internal teams, helping align strategies and drive overall catalog efficiency and operational success.
Business Development Associate
Byjus
12.2021 - 03.2022
- Excelled in high-ticket sales, consistently ranking among the top performers in the BDA team by closing premium subscriptions and fostering long-term client relationships.
- Strong customer loyalty was maintained, achieving a 23% increase in retention for high value accounts through proactive follow-up and personalized support.
- Collaborated with internal stakeholders, including marketing, product, and training teams, to align strategies, resolve issues, and optimize the sales funnel for improved efficiency.
- Led negotiations and contract discussions with clients, ensuring mutually beneficial terms and successful partnerships.
Graphic Designer
SANMA
08.2019 - 05.2021
- Created and developed layouts, typography, and artistic elements that produced high-quality bibles and media content that aligned with organizational standards and objectives.
- Applied creative thinking and design expertise to make decisions that enhanced business outcomes and positively impact the organization’s goals.
- Managed multiple design projects concurrently, from initial concept to final execution, while meeting deadlines and maintaining high standards of quality.
- Worked closely with on-site teams including marketing, content creation, and production to ensure seamless integration of design deliverables.
Education
Bachelors in Technology - Mechanical Engineering
Karunya University
Skills
- Product Mapping
- Data Validation
- Content Accuracy
- Listing Optimization
- Taxonomy management
- Cross-functional Coordination
- Amazon Seller Central
- Performance reporting
- Keyword research
- SOP documentation
Timeline
Retail Catalog Associate
Amazon
06.2022 - Current
Business Development Associate
Byjus
12.2021 - 03.2022
Graphic Designer
SANMA
08.2019 - 05.2021
Bachelors in Technology - Mechanical Engineering
Karunya University