Snehal Bathina
Proposal and Content Manager
Bangalore
Summary
Strategic leader with 18 years of experience in bid management ,banking and communication. Adept in building global teams and operational transformations. Certified APMP practitioner and Six Sigma Green Belt, dedicated to continuous improvement, talent development and diversity initiatives.
Overview
21
21
years of professional experience
2019
2019
years of post-secondary education
Work History
Director, Team Lead – Global Cash and Trade Proposal Manager
Standard Chartered GBS
05.2020 - Current
- Lead the development and delivery of high-quality RFP proposals/Bids for Cash Management, Liquidity Solutions, and Trade Finance, tailored to global client requirements.
- Collaborate with cross-regional Product, Sales, and Banking teams to craft persuasive, brand-aligned responses.
- Evaluate customer requirements and assess competition to craft win themes, messaging and key discriminators.
- Design impactful executive summaries and partner with teams to create visually compelling submissions.
- Mentor and lead a team of proposal and content managers; track KPIs, ensure compliance, and continuously improve response quality and timelines.
- Collaborate with sales and product teams to ensure content repository is updated and reviewed periodically.
Senior Manager – Corporate Communications
Bank of America
11.2017 - 05.2018
- Directed internal communications for business units, aligning storytelling with strategic priorities.
- Managed internal channels; developed organizational updates.
- Analyzed engagement metrics to refine messaging and enhance reach.
- Oversaw content governance, reporting, and budget allocation for communication campaigns.
Senior Manager – Head of Strategic Solution Delivery India (RFP)
Bank of America
02.2009 - 10.2017
- Led RFP and proposal content teams supporting global banking divisions across North America, EMEA, and APAC.
- Built and scaled a center of excellence for RFP services, increasing team productivity by 33%.
- Introduced proposal templates and quality control practices that reduced rework by 30+ hours/month and increased proposal accuracy to 97%.
- Conducted Lockbox site evaluations and float analysis, providing cost-saving recommendations to optimize client operations.
- Championed APMP certification and process refinements to elevate proposal win-rates and stakeholder satisfaction.
Senior Team Member – Loan Services
Bank of America
11.2006 - 02.2009
- Executed end-to-end servicing of syndicated and SPV loans, ensuring compliance with client instructions.
- Played a key role in process migration from the UK to India; authored comprehensive process documentation including FMEAs.
- Maintained precise records for trading fund flows and reconciliation.
Senior Team Member – Commercial Real Estate, Title Chase
Bank of America
05.2004 - 11.2006
- Reviewed and validated mortgage documents; ensured accuracy of title details with U.S.-based title companies.
- Served as voice coach and quality champion; consistently recognized with process excellence awards.
Education
PGDM - Management and Public Relations
University of Madras
B.Sc. - Mathematics and Electronics
Osmania University
Skills
Executive Level proposal development
Certifications And Awards
- APMP Practitioner, 01/01/23
- 40 under 40 Awardee, 01/01/23
- Six Sigma Green Belt, Certified in Lean methodologies
- Global Wholesale Banking Certification, Stratadigm
- Capital Markets and Risk Management, Stratadigm /D&B
- Diversity and Inclusion Award (Global Team), Bank of America, 01/01/16
Timeline
Director, Team Lead – Global Cash and Trade Proposal Manager
Standard Chartered GBS
05.2020 - Current
Senior Manager – Corporate Communications
Bank of America
11.2017 - 05.2018
Senior Manager – Head of Strategic Solution Delivery India (RFP)
Bank of America
02.2009 - 10.2017
Senior Team Member – Loan Services
Bank of America
11.2006 - 02.2009
Senior Team Member – Commercial Real Estate, Title Chase
Bank of America
05.2004 - 11.2006
B.Sc. - Mathematics and Electronics
Osmania University
PGDM - Management and Public Relations
University of Madras
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