Sneha Smiti Pattanayak
Digital Marketing
Sambalpur
Summary
Aspiring Digital Marketer with hands-on experience in social media management and running Meta ad campaigns. Skilled in Canva design, basic Photoshop, and content creation. Former Student Relationship Manager with strong communication and coordination skills. Currently pursuing a digital marketing course and eager to learn and grow in the field.
Overview
5
5
years of professional experience
4
4
Certifications
Work History
Social Media Marketing
Vidya Vikash Group of Institutions
02.2023 - 03.2024
- Ran targeted Meta (Facebook and Instagram) ad campaigns for student admissions, teacher recruitment, and official/non-official announcements.
- Created and scheduled engaging content across Meta platforms to boost visibility and interaction.
- Designed promotional posts, ad creatives, and stories using Canva and beginner-level Photoshop .
- I wrote clear and catchy ad copy for various campaigns to drive engagement and conversions.
- Monitored and optimized ad performance to improve reach, leads, and cost efficiency.
- Coordinated with the admissions team to align campaigns with enrollment timelines and goals.
- Handled public queries and comments professionally through social media platforms.
- Tracked campaign metrics, like impressions, clicks, and engagement, for monthly reporting.
Student Relationship Manager / Admission Counselor
Vikash First Step School
05.2019 - 12.2020
- Guided prospective students and parents through the admission process with clear, timely communication.
- Handled admission inquiries via phone, walk-ins, and online platforms, ensuring effective follow-up and conversion.
- Maintained accurate student records, and managed admission documentation.
- Provided continuous support to enrolled students and parents throughout the academic year.
- Collaborated with internal teams to resolve student-related concerns, and improve satisfaction.
Education
MBA - Marketing
O.P. Jindal Global Business School
Sonipat, India 04.2001 -
B.Com - Commerce
Dr. C.V. Raman University
Bilaspur, India 04.2001 -
Skills
- Social Media Marketing (Facebook & Instagram)
- Meta Ads Manager (Running Paid Campaigns)
- Canva Designing
- Basic Photoshop Editing
- Content Creation & Copywriting
- Ad Campaign Optimization
- Student Counseling & Follow-up
- Admission Process Handling
- Lead Conversion & Relationship Building
- Communication with Parents & Students
- Record Management & Documentation
- Team Coordination & Event Support
Certification
Web Analytics
Timeline
Social Media Marketing
Vidya Vikash Group of Institutions
02.2023 - 03.2024
Student Relationship Manager / Admission Counselor
Vikash First Step School
05.2019 - 12.2020
MBA - Marketing
O.P. Jindal Global Business School
04.2001 -
B.Com - Commerce
Dr. C.V. Raman University
04.2001 -
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