SOHINI GHOSH
Bengaluru
Summary
Dynamic content strategist with proven success at Dwello, driving a 60% increase in organic traffic through SEO-optimized content. Skilled in Google Analytics and content auditing, I excel in leading teams and crafting compelling narratives that resonate with audiences. Committed to high editorial standards and impactful messaging across diverse platforms.
Overview
9
9
years of professional experience
Work History
Content Lead
Dwello
Bengaluru
08.2019 - 12.2024
- Led content strategy and copywriting for JM Financial’s brands, Dwello, and Bondskart, ensuring impactful messaging across digital, print, and social media.
- Developed SEO-optimized long-form content for the company website and third-party channels, leading to a 60% increase in organic search traffic.
- Managed a team of copywriters, driving the creation of over 100 articles annually, while ensuring high editorial standards.
- Collaborated with design, marketing, and social media teams to align creative strategies with brand objectives.
- Crafted high-converting website copy, landing pages, in-house communications, email campaigns, and video scripts.
- Developed and maintained a content calendar that ensured timely publication across multiple platforms.
- Conducted regular content audits to track performance, leading to a bounce rate improvement from 60% to 35%.
- Proofread and refine content to ensure accuracy, readability, and adherence to brand voice.
Business Reporter
Cogencis Information Services
Mumbai
11.2016 - 01.2019
- Published daily stock market movements, and trends that helped the company's high-net worth clients, and mutual fund houses to make trading and business decisions
- Conducted one-on-one interviews of asset managers of top-performing funds and brokerage houses
- Analysed corporate earnings and published stories on the performance of companies which helped the company's clients to make better business decisions
- Collated and analysed facts about newsworthy business events from interviews, investigations and observations
Content-Editor
Eenadu India Digital
Hyderabad
05.2016 - 10.2016
- Copy-editing reporter driven stories
- Evaluated and fact-checked all copy to verify accuracy and quality of work
- Assigned categories, topics and tags to all content pieces in line with SEO best practices
- Collaborated with writers to maintain individual voice while eliminating issues with factual accuracy, grammar and spelling
Education
B.A - History(Hons)
University of Calcutta
01.2016
PG Diploma - Multimedia Journalism
Indian Institute of Journalism and New Media
Skills
- Google Analytics
- Google Keyword Planner
- SEMrush
- Content marketing
- Content calendar
- Content auditing
- Adobe Premier Pro
Languages
- English
- Hindi
- Bengali
Timeline
Content Lead
Dwello
08.2019 - 12.2024
Business Reporter
Cogencis Information Services
11.2016 - 01.2019
Content-Editor
Eenadu India Digital
05.2016 - 10.2016
B.A - History(Hons)
University of Calcutta
PG Diploma - Multimedia Journalism
Indian Institute of Journalism and New Media
Similar Profiles
KISHAN PATELKISHAN PATEL
Real Estate Consultant at Dwello JM Financial Products LtdReal Estate Consultant at Dwello JM Financial Products Ltd
Aarav ParmarAarav Parmar
Senior Sales Consultant at Dwello - JM FinancialSenior Sales Consultant at Dwello - JM Financial
Viddhyansh TiwariViddhyansh Tiwari
Management Trainee at JM Financial Products Ltd - DwelloManagement Trainee at JM Financial Products Ltd - Dwello
Praveen CPraveen C
Senior Software Engineer at L&T Technology ServicesSenior Software Engineer at L&T Technology Services
Hemendu JoshiHemendu Joshi
Lead Technology Manager – Creative Technology & Innovation Management at UnileverLead Technology Manager – Creative Technology & Innovation Management at Unilever