Somnath Patra
Sales and Marketing Professional
Ranchi
Summary
A Dynamic Professional with result oriented & learning attitude having more than 16 Years 5 months of Experience with a track record of driving sales and marketing function with different world class organization. Creative ability in executing innovative marketing strategies, product launches to generate desired results across the target markets. Played a leadership role in all brands like ASHIRVAD PIPE, SHREE CEMENT LTD, AMBUJA CEMENT AND DALMIA CEMENT, JAQUAR PVT LTD. Especially premium brand. Currently I am working as a Area Sales Manager in ASHIRVAD PIPE PVT LTD. Key Components Channel management, Team management & Distribution management as well as dealer and retailer management. Effective and Accountable in Managerial Role. Executing & Monitoring Decision made by higher management by using experience backed judgement. Revenue generation & growth sales cycle. Consistent track record of delivering good results in growth, revenue for the organization, operational performance and profitability. Planning for budgeted sales regularly with effective collection management, secondary control with logistics & stock management.
MBA with more than 16 years 5 months of experience in channel sales marketing. Focus on channel Development.
Overview
1
1
Language
16
16
years of professional experience
Work History
AREA SALES MANAGER
ASHIRVAD PIPE PVT LTD
06.2023 - Current
- Achievements: Established eight plumbing distributors in new markets, leading to promotion.
- Oversaw a team of 3 territory sales managers and 6 distributor executives, generating sales volume through effective coordination.
- Contributed to significant business growth by expanding the client base.
- Managed stock updates and dealer relationships to ensure operational continuity.
- Regularly monitored dealer stock levels while working with logistics teams for efficiency improvements.
- Conducted competitive pricing analysis for management's strategic planning.
- Coordinated plumber mini and mega meetings according to company SOPs for better engagement outcomes.
- Developed strong client relationships, enhancing customer satisfaction and loyalty.
Dy.MANAGER
SHREE CEMENT LTD
06.2017 - 01.2023
- Achievements: Developed new network in raw market, appointing 55 cement dealers generating between 250 mt and 3000 mt monthly in Bhadrak district.Achieved two promotions to Deputy Manager throughout career progression.
- Managed sales team to drive operational efficiency and increase volume across regions.
- Coordinated efforts with dealers and distributors within cement supply chain for seamless operations.
- Established B2B connections with builders and contractors, enhancing business opportunities.
- Supported dealers via treasury sales to ensure complete sales cycle execution.
- Oversaw stock levels at dealer and distributor sites, collaborating with logistics department for optimal coordination.
- Conducted competitor pricing analysis, delivering findings to management for strategic planning.
SENIOR EXECUTIVE
OCL INDIA LTD (DALMIA BHARAT GROUP)
11.2014 - 06.2017
- Achieved promotion to senior officer, driving district business expansion from 1,500 MT to 4,500 MT monthly.
- Led sales operations with 135 dealers and their retailers for efficient sales processes.
- Identified and developed new clients through strategic B2B initiatives.
- Enhanced distribution network penetration to maximize market reach.
- Established strong connections with masons to promote brand in underdeveloped areas.
Territory sales officer
AMBUJA CEMENTS LTD
01.2013 - 11.2014
- Achievements: Secured best performance award for onboarding 35 new dealers in micro market.
- Managed relationships with cement dealers and distributors, facilitating post-sales support to drive business.
- Tapped into new markets through B2B initiatives, nurturing ongoing rapport with prospects.
- Regularly communicated stock supply levels to logistics team, enhancing coordination and efficiency.
Executive sales
JAQUAR & CO.PVT.LTD
01.2011 - 01.2013
- Maintained strong relationships with architects, builders, and interior designers across territory.
- Managed client interactions for water heater wellness and enclosures in Jharkhand.
- Provided post-sales services to clients, ensuring satisfaction and fostering loyalty.
- Assisted distributors with collection efforts for network projects.
- Generated bulk business through institutional and project sales in water heater wellness and enclosures.
Sales Representative
JAI PRAKASH ASSOCIATES LTD (JAYPEE CEMENT)
10.2010 - 01.2011
- Conducted coordination with dealers for effective product liquidation in market.
- Executed sales promotional activities ATL/BTL to boost brand presence in territory.
- Facilitated dealer and retailer communications for treasury sales initiatives.
- Provided comprehensive post-sales support to IHB customers, ensuring continued engagement.
Education
MBA - Marketing
Cambridge Institute Of technology and Management
Ranchi01-2010
POST GRADUATE DIPLOMA - RURAL DEVELOPMENT
Indra Gandhi national Open University
01-2009
B.B.A - undefined
UTKAL UNIVERSITY
ORISSA01-2006
Skills
Team collaboration and development
Brand strategy formulation
Client relationship building
Marketing demand generation
Competitive analysis of market trends
Proficient in Microsoft Office
References
- Ashok, kumar Jha, Zonal business head, Ashirvad pipe pvt ltd
- Deepak, Gupta, Area Sales Manager, SaintGobain Glass LTD, Jharkhand
- Subendhu, dash, Branch Manager, Dalmia Cement ltd, west bengal, cement division
- Prakash, gupta, Branch manager, Canara bank DPS, Jharkahand
Declaration
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars. Date : 2025-11-14 Place : Sambalpur Signature (Somnath Patra)
Personal Details
- Father Name : Mr.MANGILAL PATRA
- Occupation : Ex Service (SAIL)
- Date of Birth : 1983-05-02
- Gender : Male
- Marital status : Unmarried
- Language Known : English, Hindi, Oriya, Bengali
- Permanent Address : Q.No- 15/4, E- Type, BankMore
- Kiriburu, Dist-West Singhbhum, Jharkhand
- Expected salary : As per industry
Timeline
AREA SALES MANAGER
ASHIRVAD PIPE PVT LTD
06.2023 - Current
Dy.MANAGER
SHREE CEMENT LTD
06.2017 - 01.2023
SENIOR EXECUTIVE
OCL INDIA LTD (DALMIA BHARAT GROUP)
11.2014 - 06.2017
Territory sales officer
AMBUJA CEMENTS LTD
01.2013 - 11.2014
Executive sales
JAQUAR & CO.PVT.LTD
01.2011 - 01.2013
Sales Representative
JAI PRAKASH ASSOCIATES LTD (JAYPEE CEMENT)
10.2010 - 01.2011
B.B.A - undefined
UTKAL UNIVERSITY
POST GRADUATE DIPLOMA - RURAL DEVELOPMENT
Indra Gandhi national Open University
MBA - Marketing
Cambridge Institute Of technology and Management