Sonam Yangchen Norbhu
mumbai
Summary
I am a driven and passionate individual aiming to deliver sustainable, future-fit, long lasting solutions for businesses. I am enthusiastic about new challenges, constant learning and exposure to new situations. Keen to learning outside my comfort zone as often as possible from new environments, situations and people. I enjoy working in equally passionate and multicultural teams, where I don't shy away from responsibility.
Overview
7
7
years of professional experience
Work History
Brand Marketing Manager
dermalogica
09.2022 - Current
- Responsible for planning, executing, and refining the marketing strategy, with a focus on digital and social impact, to effectively engage with consumers who align with the brand.
- Lead disruptive, best-in-class, omni-channel marketing plans for big bets and key launches. Have carried out 8 new product launches and 4 treatment launches with effective management of media and marketing spends.
- Expert in crafting and executing digital marketing strategies, content curation, and customer engagement techniques to expand Dermalogica's presence and market share.
- Set guidelines for creative rollouts across all channels and lead the social media PR, creative, and brand building teams. Have grown the brand's social presence from 15k to 40.1k organically and increased PRV to 5mn monthly.
Category Executive
Dr. Oetker Pvt. Ltd.
12.2020 - 08.2022
- Responsible for planning, executing, and refining the overall category strategy, communication, label and packaging, design development, and go-to-market strategies in the cakes and desserts category of Dr.
Oetker India. - Led brand design and launch of a newly acquired brand under Dr. Oetker Kuppies, along with launch communication, product market strategy, and social media handling.
Responsible for product conceptualization and execution of new and innovative products within the category to drive business growth and future expansion for the at-home and on-the-go consumption of cakes and desserts. - Plan and execute suitable strategic promotions and alliances for brand building and market-fit mutual goals.
- Created promotional plans to boost brand awareness and drive traffic to stores.
Regional Marketing Manager
Lakmé Lever Pvt. Ltd.
06.2017 - 07.2018
- Generated footfalls for new salons and built brand awareness through innovative launch activities.
- Independently led execution of key brand activities by partnering with cross-functional teams to drive actions around brand communication in 98 Lakmé Salons
- Planned and coordinated regional promotional activities, including trade shows, conferences, and other events.
Education
Masters in International Business -
Smith School of Business, Queens University, Canada
08.2020
Bachelor of Commerce -
Hindu College Delhi University
04-2017
Specialization in Strategy Management and Brand Management -
ESSEC Business School, France
Skills
- Brand building
- Content & Social media marketing
- Branding & Execution
- New launches
- Creative Direction
- Competitive analysis
- Cross-departmental alignment
- Brand management
- New Launches
- Strategic Thinking
Trainings received
- Managing Global Virtual Teams, Smith School Of Business
- Leadership Training, Dale Carnegie Training
Timeline
Brand Marketing Manager
dermalogica
09.2022 - Current
Category Executive
Dr. Oetker Pvt. Ltd.
12.2020 - 08.2022
Regional Marketing Manager
Lakmé Lever Pvt. Ltd.
06.2017 - 07.2018
Masters in International Business -
Smith School of Business, Queens University, Canada
Bachelor of Commerce -
Hindu College Delhi University
Specialization in Strategy Management and Brand Management -
ESSEC Business School, France
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