SONEY ALEXANDER
KERALA
Summary
- Almost 23 years of experience in Dubai, UAE.
- 2 years of experience in South Sudan and Uganda.
- Inspiring Sales Manager with 13 years of extensive experience in international trading and 12 year of experience in Logistics.
- Extensive work experience in Sales, Logistics, Import & Export, Cross trade, Procurements, Company administration and new product development.
- Expertise in Export Business Development and correspondence with major retailers & importers in the world.
- Expertise in organizing and participation of Trade Fairs/ Buyer meetings.
Overview
27
27
years of professional experience
Work History
Sales Manager
RK Globals FZE (Royal Enfield Distributor)
DUBAI
07.2022 - 04.2023
- Developed and implemented sales strategies to increase market share.
- Conducted market research and analysis to identify emerging trends, new markets, and potential business opportunities, leading to a 15% increase in sales within targeted regions.
- Organized trade shows and other events as a means of increasing visibility in the marketplace.
- Identified and developed new markets.
- Spearheaded the import/export operations, overseeing the sourcing, negotiation, and procurement while ensuring compliance with international trade regulations.
- Develop and execute strategic plans to expand market reach and increase revenue streams, achieving a consistent growth rate of 10% year-over-year.
- Analyze market trends and competitor activities to identify opportunities and mitigate potential risks in the export/import sector.
- Developed and maintained relationships with suppliers and vendors worldwide, negotiating favorable terms and contracts to optimize cost and quality of good
- Implemented strategic initiatives to streamline logistics processes, resulting in a 15% reduction in transportation costs and improved delivery timelines.
General Manager
Galaxy Auto Hub Co. Ltd (SIMBA Motorcycles)
Juba
07.2019 - 06.2021
- Developed systems and procedures to optimize efficiency and quality.
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Created strategic sales plans, designed to increase sales, customer loyalty and market awareness.
- Planned and executed promotional in store events to increase business and sales revenues.
- Established customer-centric focus to build customer loyalty and retention.
- Sourced and developed sales leads to increase client base.
- Implemented effective customer service procedures to encourage positive feedback.
- Drove sales and maintained cost controls.
- Served as mentor to junior team members.
Sales Manager
RK Globals FZE (Royal Enfield Distributor)
Dubai
02.2008 - 04.2018
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Developed and implemented sales strategies to increase market share.
- Collaborated with marketing team to create promotional materials for target customers.
- Planned and executed promotional in store events to increase business and sales revenues.
- Monitored sales team performance and provided training to help reach targets.
- Organized trade shows and other events as a means of increasing visibility in the marketplace.
- Managed all aspects of import/export documentation, including customs clearance, shipping invoices, and compliance documentation, ensuring accuracy and adherence to regulations.
- Negotiated pricing and contracts with international suppliers, resulting in significant cost savings while maintaining product quality standards.
- Coordinated logistics and freight forwarding activities to ensure efficient transportation of goods and timely delivery to customers.
Logistics Executive
Mega Maritime Shipping Est.
Dubai
03.2003 - 01.2008
- Developed and maintained relationships with vendors to ensure cost-effective freight services.
- Created and implemented supply chain processes for efficient logistics operations.
- Coordinated distribution activities to meet customer requirements in a timely manner.
- Negotiated contracts and rates with suppliers to ensure optimal pricing structure.
- Managed complex emotional customer situations promptly and professionally.
Logistics Coordinator
Arab Beverages Est.
Dubai
01.1996 - 02.2003
- Developed and maintained relationships with vendors, carriers and customers to ensure efficient shipping of goods.
- Organized and monitored the shipment of products in accordance with customer requirements.
- Resolved any issues or discrepancies related to product delivery or receipt in a timely manner.
- Responded quickly to customer inquiries about order status or changes in schedules.
- Liaised with internal and external customers to drive timely delivery of goods and orders.
Education
M.B.A Marketing -
National Center for Labour and Learning
Basic and Higher Technical Training -
Royal Enfield Factory
Diploma in computer application -
datapro
Skills
- Sales Planing
- Logistics
- Vendor Management
- Lead Generation
- New Business Development
- Market Research
- Sales Territory Growth
- Product Knowledge
- Sales and Market Development
Additional Information
Willing to take on additional duties and responsibilities as and when required.
Languages
- Malayalam, First Language
- English, B2 Upper Intermediate
- Hindi, B1 Intermediate
Languages
Malayalam
First Language
English
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Timeline
Sales Manager
RK Globals FZE (Royal Enfield Distributor)
07.2022 - 04.2023
General Manager
Galaxy Auto Hub Co. Ltd (SIMBA Motorcycles)
07.2019 - 06.2021
Sales Manager
RK Globals FZE (Royal Enfield Distributor)
02.2008 - 04.2018
Logistics Executive
Mega Maritime Shipping Est.
03.2003 - 01.2008
Logistics Coordinator
Arab Beverages Est.
01.1996 - 02.2003
M.B.A Marketing -
National Center for Labour and Learning
Basic and Higher Technical Training -
Royal Enfield Factory
Diploma in computer application -
datapro
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