Summary
Overview
Work History
Education
Skills
Timeline
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Sonia Bali

Sonia Bali

Senior Analyst
Gurugram

Summary

Results-driven Senior Analyst with a proven track record in project lifecycle management, data analysis, and strategic research. Expertise in leading cross-functional teams to deliver actionable insights and enhance data integrity using advanced tools such as Power BI, Excel, ChatGPT, and LinkedIn Sales Navigator. Proficient in AI-augmented analysis and talent intelligence, effectively fostering stakeholder engagement across diverse global projects. Committed to driving organizational success through innovative solutions and data-driven decision-making strategies.

Overview

9
9
years of professional experience

Work History

Senior Analyst

Terminus
04.2022 - 02.2025
  • Built dashboards and reports using Excel and Power BI to track KPIs and team performance.
  • Managed over 15 end-to-end projects annually, achieving a 95% on-time delivery rate, and aligning outcomes with strategic business goals.
  • Led cross-functional teams of 4–7 analysts, improving team productivity by 30% through mentoring and performance tracking.
  • Achieved 100% milestone delivery across regional projects in different geographies.
  • Led data audits across systems, improving data accuracy by 35%, and reducing duplication/errors by 50%.
  • Maintained 99.9% data integrity across dashboards and business reports.
  • Delivered strategic insights that supported business development for clients like Google, SAP, and Microsoft.
  • Utilized platforms like D&B Hoovers, Capital IQ, ZoomInfo, Aeroleads, Uplead, and LinkedIn Sales Navigator for data extraction.
  • Designed and executed qualitative and quantitative research frameworks.
  • Applied AI tools for data summarization, insight generation, and automated reporting.
  • Created impactful reports and presentations using visualization tools.
  • Analyzed data trends to inform strategic decision-making and improve operational efficiency.
  • Led initiatives to streamline processes, resulting in improved workflow and reduced turnaround times.

Senior Data Analyst

Alkye
02.2021 - 03.2022
  • Collaborated with clients to gather requirements and ensure transparent communication.
  • Managed regional projects across Australia and New Zealand, delivering impactful outcomes.
  • Ensured timely and accurate project deliveries, aligned with client expectations.
  • Designed and executed 10+ surveys with response rates exceeding 60%, supporting segmentation, and strategic planning.
  • Applied statistical techniques that improved data-driven decision-making accuracy by 25%.
  • Conducted market and industry research to support strategic decisions.
  • Directed a cross-functional team of 6 to 7 professionals, achieving consistent delivery of milestones.
  • Fostered team collaboration and mentored analysts to enhance performance.
  • Sourced high-value data using LinkedIn, Monster, ZoomInfo, and D&B Hoovers.
  • Analyzed complex datasets to identify trends, enhancing decision-making processes.
  • Developed data visualization dashboards to communicate insights to stakeholders effectively.
  • Collaborated with cross-functional teams to streamline data collection and reporting procedures.
  • Mentored junior analysts, fostering skill development and knowledge sharing within the team.

Research Analyst

Denave
03.2018 - 01.2021
  • Delivered insights for global clients including Google, SAP, and Microsoft.
  • Maintained data integrity across dashboards and business reports.
  • Conducted executive profiling and opportunity analysis for market intelligence.
  • Conducted talent mapping and executive profiling for over 1,000 leadership roles across global markets.
  • Managed project planning and client communication for timely delivery.
  • Created customized documentation using LinkedIn, Lusha, Apollo.io, and ZoomInfo.
  • Applied domain knowledge in cloud infrastructure and internet security.
  • Conducted comprehensive market research to identify industry trends and opportunities.
  • Analyzed data sets using advanced statistical methods to support strategic decision-making.
  • Collaborated with cross-functional teams to design and implement research methodologies.
  • Developed insightful reports and presentations to communicate findings to stakeholders.

Technical Analyst

Eclerx
10.2016 - 03.2018
  • Managed client relationships with COMCAST, supporting sales and service goals.
  • Resolved customer queries and ensured high satisfaction levels.
  • Used Vision tool for data extraction and sales intelligence.
  • Maintained structured data workflows and documented recurring issues.

Technical Analyst

PrimeTech
09.2015 - 08.2016
  • Built strong client relationships through effective issue resolution.
  • Diagnosed and resolved customer concerns with a focus on satisfaction.
  • Led teams with a collaborative and strategic approach to execution.
  • Ensured accurate documentation and follow-up on client issues.

Education

B. Tech. - Computer Science

Kurukshetra University
04.2001 -

Skills

Project Management

Timeline

Senior Analyst

Terminus
04.2022 - 02.2025

Senior Data Analyst

Alkye
02.2021 - 03.2022

Research Analyst

Denave
03.2018 - 01.2021

Technical Analyst

Eclerx
10.2016 - 03.2018

Technical Analyst

PrimeTech
09.2015 - 08.2016

B. Tech. - Computer Science

Kurukshetra University
04.2001 -
Sonia BaliSenior Analyst