Sonia Bali
Senior Analyst
Gurugram
Summary
Results-driven Senior Analyst with a proven track record in project lifecycle management, data analysis, and strategic research. Expertise in leading cross-functional teams to deliver actionable insights and enhance data integrity using advanced tools such as Power BI, Excel, ChatGPT, and LinkedIn Sales Navigator. Proficient in AI-augmented analysis and talent intelligence, effectively fostering stakeholder engagement across diverse global projects. Committed to driving organizational success through innovative solutions and data-driven decision-making strategies.
Overview
9
9
years of professional experience
Work History
Senior Analyst
Terminus
04.2022 - 02.2025
- Built dashboards and reports using Excel and Power BI to track KPIs and team performance.
- Managed over 15 end-to-end projects annually, achieving a 95% on-time delivery rate, and aligning outcomes with strategic business goals.
- Led cross-functional teams of 4–7 analysts, improving team productivity by 30% through mentoring and performance tracking.
- Achieved 100% milestone delivery across regional projects in different geographies.
- Led data audits across systems, improving data accuracy by 35%, and reducing duplication/errors by 50%.
- Maintained 99.9% data integrity across dashboards and business reports.
- Delivered strategic insights that supported business development for clients like Google, SAP, and Microsoft.
- Utilized platforms like D&B Hoovers, Capital IQ, ZoomInfo, Aeroleads, Uplead, and LinkedIn Sales Navigator for data extraction.
- Designed and executed qualitative and quantitative research frameworks.
- Applied AI tools for data summarization, insight generation, and automated reporting.
- Created impactful reports and presentations using visualization tools.
- Analyzed data trends to inform strategic decision-making and improve operational efficiency.
- Led initiatives to streamline processes, resulting in improved workflow and reduced turnaround times.
Senior Data Analyst
Alkye
02.2021 - 03.2022
- Collaborated with clients to gather requirements and ensure transparent communication.
- Managed regional projects across Australia and New Zealand, delivering impactful outcomes.
- Ensured timely and accurate project deliveries, aligned with client expectations.
- Designed and executed 10+ surveys with response rates exceeding 60%, supporting segmentation, and strategic planning.
- Applied statistical techniques that improved data-driven decision-making accuracy by 25%.
- Conducted market and industry research to support strategic decisions.
- Directed a cross-functional team of 6 to 7 professionals, achieving consistent delivery of milestones.
- Fostered team collaboration and mentored analysts to enhance performance.
- Sourced high-value data using LinkedIn, Monster, ZoomInfo, and D&B Hoovers.
- Analyzed complex datasets to identify trends, enhancing decision-making processes.
- Developed data visualization dashboards to communicate insights to stakeholders effectively.
- Collaborated with cross-functional teams to streamline data collection and reporting procedures.
- Mentored junior analysts, fostering skill development and knowledge sharing within the team.
Research Analyst
Denave
03.2018 - 01.2021
- Delivered insights for global clients including Google, SAP, and Microsoft.
- Maintained data integrity across dashboards and business reports.
- Conducted executive profiling and opportunity analysis for market intelligence.
- Conducted talent mapping and executive profiling for over 1,000 leadership roles across global markets.
- Managed project planning and client communication for timely delivery.
- Created customized documentation using LinkedIn, Lusha, Apollo.io, and ZoomInfo.
- Applied domain knowledge in cloud infrastructure and internet security.
- Conducted comprehensive market research to identify industry trends and opportunities.
- Analyzed data sets using advanced statistical methods to support strategic decision-making.
- Collaborated with cross-functional teams to design and implement research methodologies.
- Developed insightful reports and presentations to communicate findings to stakeholders.
Technical Analyst
Eclerx
10.2016 - 03.2018
- Managed client relationships with COMCAST, supporting sales and service goals.
- Resolved customer queries and ensured high satisfaction levels.
- Used Vision tool for data extraction and sales intelligence.
- Maintained structured data workflows and documented recurring issues.
Technical Analyst
PrimeTech
09.2015 - 08.2016
- Built strong client relationships through effective issue resolution.
- Diagnosed and resolved customer concerns with a focus on satisfaction.
- Led teams with a collaborative and strategic approach to execution.
- Ensured accurate documentation and follow-up on client issues.
Education
B. Tech. - Computer Science
Kurukshetra University
04.2001 -
Skills
Project Management
Timeline
Senior Analyst
Terminus
04.2022 - 02.2025
Senior Data Analyst
Alkye
02.2021 - 03.2022
Research Analyst
Denave
03.2018 - 01.2021
Technical Analyst
Eclerx
10.2016 - 03.2018
Technical Analyst
PrimeTech
09.2015 - 08.2016
B. Tech. - Computer Science
Kurukshetra University
04.2001 -