Sonia Bali
Senior Analyst
Gurugram
Summary
Results-driven Senior Analyst with a proven track record in project lifecycle management, data analysis, and strategic research. Expertise in leading cross-functional teams to deliver actionable insights and enhance data integrity using advanced tools such as Power BI, Excel, ChatGPT, and LinkedIn Sales Navigator. Proficient in AI-augmented analysis and talent intelligence, effectively fostering stakeholder engagement across diverse global projects. Committed to driving organizational success through innovative solutions and data-driven decision-making strategies.
Overview
9
9
years of professional experience
Work History
Senior Analyst
Terminus
04.2022 - 02.2025
- Built dashboards and reports using Excel and Power BI to track KPIs and team performance.
- Managed over 15 end-to-end projects annually, achieving a 95% on-time delivery rate, and aligning outcomes with strategic business goals.
- Led cross-functional teams of 4–7 analysts, improving team productivity by 30% through mentoring and performance tracking.
- Achieved 100% milestone delivery across regional projects in different geographies.
- Led data audits across systems, improving data accuracy by 35%, and reducing duplication/errors by 50%.
- Maintained 99.9% data integrity across dashboards and business reports.
- Delivered strategic insights that supported business development for clients like Google, SAP, and Microsoft.
- Utilized platforms like D&B Hoovers, Capital IQ, ZoomInfo, Aeroleads, Uplead, and LinkedIn Sales Navigator for data extraction.
- Designed and executed qualitative and quantitative research frameworks.
- Applied AI tools for data summarization, insight generation, and automated reporting.
- Created impactful reports and presentations using visualization tools.
- Analyzed data trends to inform strategic decision-making and improve operational efficiency.
- Led initiatives to streamline processes, resulting in improved workflow and reduced turnaround times.
Senior Data Analyst
Alkye
02.2021 - 03.2022
- Collaborated with clients to gather requirements and ensure transparent communication.
- Managed regional projects across Australia and New Zealand, delivering impactful outcomes.
- Ensured timely and accurate project deliveries, aligned with client expectations.
- Designed and executed 10+ surveys with response rates exceeding 60%, supporting segmentation, and strategic planning.
- Applied statistical techniques that improved data-driven decision-making accuracy by 25%.
- Conducted market and industry research to support strategic decisions.
- Directed a cross-functional team of 6 to 7 professionals, achieving consistent delivery of milestones.
- Fostered team collaboration and mentored analysts to enhance performance.
- Sourced high-value data using LinkedIn, Monster, ZoomInfo, and D&B Hoovers.
- Analyzed complex datasets to identify trends, enhancing decision-making processes.
- Developed data visualization dashboards to communicate insights to stakeholders effectively.
- Collaborated with cross-functional teams to streamline data collection and reporting procedures.
- Mentored junior analysts, fostering skill development and knowledge sharing within the team.
Research Analyst
Denave
03.2018 - 01.2021
- Delivered insights for global clients including Google, SAP, and Microsoft.
- Maintained data integrity across dashboards and business reports.
- Conducted executive profiling and opportunity analysis for market intelligence.
- Conducted talent mapping and executive profiling for over 1,000 leadership roles across global markets.
- Managed project planning and client communication for timely delivery.
- Created customized documentation using LinkedIn, Lusha, Apollo.io, and ZoomInfo.
- Applied domain knowledge in cloud infrastructure and internet security.
- Conducted comprehensive market research to identify industry trends and opportunities.
- Analyzed data sets using advanced statistical methods to support strategic decision-making.
- Collaborated with cross-functional teams to design and implement research methodologies.
- Developed insightful reports and presentations to communicate findings to stakeholders.
Technical Analyst
Eclerx
10.2016 - 03.2018
- Managed client relationships with COMCAST, supporting sales and service goals.
- Resolved customer queries and ensured high satisfaction levels.
- Used Vision tool for data extraction and sales intelligence.
- Maintained structured data workflows and documented recurring issues.
Technical Analyst
PrimeTech
09.2015 - 08.2016
- Built strong client relationships through effective issue resolution.
- Diagnosed and resolved customer concerns with a focus on satisfaction.
- Led teams with a collaborative and strategic approach to execution.
- Ensured accurate documentation and follow-up on client issues.
Education
B. Tech. - Computer Science
Kurukshetra University
04.2001 -
Skills
Project Management
Data-driven decision making
Power BI data visualization
Expertise in advanced Excel functions
Experience with ChatGPT and Perplexity AI
Market analysis
Client engagement strategies
Comprehensive report creation
Survey design
Industry trend analysis
Competitive intelligence
Business development assistance
Data-driven marketing strategies
Qualitative analysis
Timeline
Senior Analyst
Terminus
04.2022 - 02.2025
Senior Data Analyst
Alkye
02.2021 - 03.2022
Research Analyst
Denave
03.2018 - 01.2021
Technical Analyst
Eclerx
10.2016 - 03.2018
Technical Analyst
PrimeTech
09.2015 - 08.2016
B. Tech. - Computer Science
Kurukshetra University
04.2001 -