Sonika Poddar

• Audited and validated presales lead to ensure accuracy, quality, and alignment with business requirements before project allocation.
• Streamlined demand and supply matching by allocating leads to eight business units based on geography, capacity, and specialization across Bangalore, Mumbai, and Pune.
• Collaborated with the sales and operations team to ensure a smooth lead transition, minimizing mismatches, and improving conversion efficiency.
• Monitored allocation accuracy and turnaround time to enhance presales efficiency and customer experience.
• Generated insights and reports on lead quality, allocation trends, and BU performance to support data-driven decision-making.

• Managed a business portfolio of multiple crores of rupees per month.
• Leading 10+ interior designers for design and sales of interiors.
• Data analysis and tracking of monthly sales targets.
• Escalation management with the customer and the corresponding designer.
• Review of the design and sales pitch to the customer.
• Guiding team members to achieve individual career growth targets.
• Providing feedback to the software team to enhance design and costing tools to improve the work efficiency of team members.
• Providing feedback to higher management for the overall process.
• Hiring and training new team members in the domain of interior design.
• Designing and sales.

Design Lead (October 2018 - February 2019)

• Managed and trained a team of three interior designers to design fully functional home interiors.
• Daily meetings and weekly calibration sessions.

Interior Designer (September 2017 – September 2018)

• Met with clients to establish decor needs, and created custom project proposals in alignment with the client’s budget, tastes, preferences, and timeframes.
• Delivered functional and aesthetically pleasing designs for a residential project.
• Managed and tracked client orders, supervised installations, and

• Handled premium residential interior projects