Sougata Das
Mumbai
Summary
MBA in Communication Management from Symbiosis International University (SIMC) with 10+ years of experience in Client Servicing, Digital Marketing, Channel Management, and Business Development. Proven success in leading cross-functional teams and managing integrated campaigns across industries.
Overview
18
18
years of professional experience
Work History
Senior Manager – Group Accounts & Digital Services
Substance Consulting
07.2023 - Current
- Led digital promotions for Tube Ice, Sealed Tray Ice, and Ice-Making Machines (B2B & B2C).
- Ran geo-targeted campaigns on Meta and Google for HORECA and industrial clients.
- Designed packaging and developed on-ground collaterals for sponsored events.
- Promoted fractional ownership app for properties in Goa, London, and Mumbai (BKC).
- Built and managed digital assets: catalogues, social media, and creatives.
- Executed email and WhatsApp drip campaigns via LeadSquared and Gupshup.
- Handled ATL creatives for Highscape City, Chembur: hoardings, BQS, sunboards, print ads.
- Created channel partner and event-specific collaterals.
- Supported lead generation with creatives for digital performance campaigns.
- Led website design and CMS implementation.
- Trained teams and managed complex updates post-launch.
- Developed digital-ready collaterals for upcoming campaigns.
- Designed promotional collaterals for conferences and exhibitions.
- Executed Meta and Google Ads for high-value industrial machinery.
- Built email marketing workflows with industry-specific databases.
- Client: ICELINGS
- Client: Prosperity
- Client: Chandak Group
- Client: Avismatic
- Client: Accura
Assistant Manager – Channel
NSE IT
12.2020 - 10.2021
- Managed venue network for computer-based tests across West India.
- Handled contracts, vendor relationships, billing, and compliance.
- Resolved last-minute crises related to capacity, tech failures, or logistics.
Account Supervisor – Group
Paperboat Brandworks
06.2014 - 10.2020
- Managed brands including VIP, CAPRESE, TATA Trusts, Godrej, Novotel, Apollo Hospitals.
- Bridged business goals with campaign strategy and creative execution.
- Handled client presentations, feedback cycles, and internal briefs.
Program Manager
Red Baron
02.2014 - 04.2014
- Handled IMC campaign planning for Intel India.
- Worked on content development, advertising, and PR activities.
Business Development Executive, Trainer & VAS Sales
HCL Learning (HCL Infosystems)
01.2009 - 12.2011
- Managed VAS business across Eastern India (corporate, govt., institutes).
- Delivered 75+ training sessions in tech and soft skills.
- Awarded Best Trainer and Career Developer of the Year.
Assistant Store Manager
On the Run – BP
11.2007 - 11.2008
- Supervised Subway and C-Coffee franchises in high-footfall BP stations.
- Managed team schedules, sales reports, and in-store marketing.
Education
MBA - Communication Management
Symbiosis Institute of Media & Communication
Bengaluru, India05.2014
BBA - Finance
West Bengal University
06.2007
Skills
- Client Servicing & Relationship Management
- B2B & B2C Digital Strategy
- Performance Marketing (Meta, Google)
- CRM: LeadSquared, Gupshup
- ATL/BTL Campaign Planning
- Website Development & CMS Implementation
- Packaging & Event Collateral Design
- Team Leadership & Cross-Functional Coordination
- Business performance management
- Reporting oversight
- Operations planning
- Partnership development
PERSONAL DETAILS
Languages Known: English, Bengali, Oriya, Hindi, Spanish
Timeline
Senior Manager – Group Accounts & Digital Services
Substance Consulting
07.2023 - Current
Assistant Manager – Channel
NSE IT
12.2020 - 10.2021
Account Supervisor – Group
Paperboat Brandworks
06.2014 - 10.2020
Program Manager
Red Baron
02.2014 - 04.2014
Business Development Executive, Trainer & VAS Sales
HCL Learning (HCL Infosystems)
01.2009 - 12.2011
Assistant Store Manager
On the Run – BP
11.2007 - 11.2008
MBA - Communication Management
Symbiosis Institute of Media & Communication
BBA - Finance
West Bengal University
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