Soujanya S
Bengaluru
Summary
- Overall 5+ years of experience.
- Good knowledge on Ad-Trafficking / Ad-Operations.
- Expertise in programmatic campaign management and execution.
- Strong experience in CM360, DV360, Google ads, YouTube & Display campaigns.
Overview
5
5
years of professional experience
2020
2020
years of post-secondary education
Work History
Programmatic Executive
Assembly Global India
Bengaluru
05.2025 - Current
- Managing end-to-end campaign execution including setup, activation, optimization, and reporting.
- Handling multiple accounts independently with full ownership.
- Working on DV360, CM360, Teads, Taboola, and Mediaocean.
- Performing ad operations in CM360 including trafficking and tag generation.
- Managing billing and reconciliation for campaigns.
- Running YouTube and Display campaigns focused on CTR, conversions, reach, and viewability.
- Optimizing campaigns using audience targeting, bid adjustments, and inventory strategies.
- Troubleshooting delivery, tracking, and pacing issues.
- Collaborating with partners like MiQ and PerformX.
Analyst
Annalect India
04.2023 - Current
- Worked on CM360, DV, IAS, Prisma, Claravine with taxonomy understanding.
- Creative QA and trafficking as per specifications.
- Campaign optimization and troubleshooting delivery issues.
- Analyzing data and supporting stakeholders with insights.
Ad Ops Executive
Dentsu International India
01.2022 - 04.2023
- Managed campaign implementation and reporting with SLA adherence.
- Handled creative compliance, trafficking, and reporting mismatches.
- Built ads using third-party tags and activated campaigns.
- Performed QA and ensured go-live accuracy.
Affiliate Executive
Adcanopus Digital Media Pvt Ltd
03.2021 - 11.2021
- Managed affiliate campaigns focusing on ROI and KPI performance.
- Worked on CPI, CPA, CPL, CPS models.
Education
BE - Computer Science
RYMEC
BallariSkills
- Programmatic Advertising
- Media Buying
- CM360
- DV360
- Campaign Management
- Optimization
- YouTube Advertising
- Display Advertising
- Excel
- Pivot Tables
- VLOOKUP
- Billing
- Reconciliation
Languages
English
Advanced
C1
Marathi
Proficient
C2
Telugu
Proficient
C2
Hindi
Proficient
C2
Timeline
Programmatic Executive
Assembly Global India
05.2025 - Current
Analyst
Annalect India
04.2023 - Current
Ad Ops Executive
Dentsu International India
01.2022 - 04.2023
Affiliate Executive
Adcanopus Digital Media Pvt Ltd
03.2021 - 11.2021
BE - Computer Science
RYMEC