Summary
Overview
Work History
Education
Skills
Certification
Timeline
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SOUMYA SEPHALIKA DAS

Bengaluru

Summary

Results-driven market research and demand generation analyst with 5+ years of experience in B2B & B2C sectors. Completed 250+ successful projects across India, EMEA, and the USA regions, demonstrating a strong track record in market research. Proficient in utilizing Hubspot and Salesforce CRM software for efficient lead generation. Skilled in market analysis, including market sizing, competitor analysis, and LinkedIn campaign management. Exceptional analytical, communication, and teamwork skills with a proven ability to adapt quickly to new environments.

Overview

6
6
years of professional experience

Work History

Sr. Analyst Demand Generation

WebEngage
04.2023 - Current
  • Working on popular CRM softwares like HUBSPOT and SALESFORCE
  • Working on LinkedIn Campaign Manager to run new campaign based on the industry/region/project for target audience
  • Worked on Facebook/Meta ADs manager
  • Experienced with both Inbound and Outbound lead generation process
  • Worked with Event team to arrange and gather event data and attendees list
  • Upskilled about Email Marketing and Digital marketing inside the organization

Market Research Analyst

WebEngage
06.2022 - 04.2023
  • Worked on various B2C industries like Ecommerce & D2C, EdTech, Media & Entertainment, Gaming, Travel & Hospitality, Healthcare, BFSI & FinTech
  • Identifying companies/accounts based on the research criteria and adding prospects who are the decision-makers and C-level professionals as well as the Marketing, Branding & product head to build a bridge to make them understand our giving & product


Quality Assurance Specialist

Silicon India Technology
08.2021 - 06.2022
  • Checked data quality created by Market Research team & also checked quality of lead companies
  • Researched about new ideas and projects
  • Helped database team with new research, formats & ideas
  • Sometimes worked as a temporary team leader, according to requirements

Market Research Executive

Silicon Media Technology
01.2019 - 08.2021
  • Researched about assigned B2B projects and create the database accordingly and added persons & their emails
  • Researched for new technologies and create the database by secondary research for Asia-Pacific, Europe & USA regions
  • Analyzed the latest market for new and innovative technologies in various industries and evaluate their products and services
  • Researched through online magazines, internet, Government publications, News, conferences & listings, events to target the companies
  • Experiences in manual research using Google advanced search, LinkedIn sales navigator, keywords to identify products, solutions & services

Education

MCA - Computer Science

Khallilote University
01-2018

BSc - Computer Science

Khallilote University
01-2015

Skills

    Primary Research

    Secondary Research

    HubSpot

    SalesForce

    LinkedIn

    Sales Navigator

    Crunchbase

    Zoominfo

    Lusha

    BuiltWith

    Name2Email

    Rocket Reach

    Clearbit

    Apollo

    Seamlessai

    EasyLeads(MrE)

    Similar Web

    Similar Tech

    Signal Hire

    Datanyze

    MS Excel(Normal & Advance)

    Zerobounce

    Lead Generation

    Database Development

    LinkedIn Campaign Manager

    Quality Assurance

Certification

Sales Navigator Best Practices Skillset 

WebEngage - July 2023



LinkedIn Sales Navigator Essentials 

WenEngage - July 2023

Timeline

Sr. Analyst Demand Generation

WebEngage
04.2023 - Current

Market Research Analyst

WebEngage
06.2022 - 04.2023

Quality Assurance Specialist

Silicon India Technology
08.2021 - 06.2022

Market Research Executive

Silicon Media Technology
01.2019 - 08.2021

MCA - Computer Science

Khallilote University

BSc - Computer Science

Khallilote University

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