Sounava Burman

• Created trade marketing strategies to communicate strategies to [15]-member team.
• Measured marketing program effectiveness via regular monitoring of KPIs.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Continually maintained and improved company's reputation and positive image in markets served.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Coordinated with design and media teams to develop high-quality creative assets.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Conducted market research to identify new opportunities and target markets.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Managed and motivated team of 3 trade marketing executives.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Handling Reliance Trends Karnataka region (120 stores) across 4 formats (Trends & extensions [Man, Woman & Junior]
• To execute the annual business plan of the Region which includes month wise / store wise / NOB and ATV and new store launches.
• Coordination with Brand Team

a. Deciding the new season collection highlight region wise analyzing the sales data to develop product & video shoot, creatives, store communication
b. Deciding the copy of creative in coordination with branding team
c. Ideating & Innovation in ATL, BTL Medium according to the season theme and brand guidelines
d. Coordination & Briefing the Digital & VM team for upcoming campaigns & new initiatives

• Planning of New store launches with new innovative mediums and achieving cost efficiency (Which include catchments analysis, roll-out plan & launch)
• Conceptualizing, planning, implementation, and control of various regional Promotions & demand generation activities.
• Regular training of store staff/process owner from stores on ongoing promotion or induction of any new process.
• Insight generation through primary research, secondary information sources to continuously monitor, analyze and update business perspectives on the market, competitors, & customers.
• Creative (artwork) development for marketing collateral like Print Ad, Direct Mailers, Outdoor etc.
• Driving and controlling all parameter of R1- shopper Loyalty program.

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Grew new business connections by strategically networking with industry experts.
• Built and improved customer engagement plans, boosting conversion rates 20%.
• Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
• Developed innovative and targeted collateral to support overall branding objectives.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Boosted affiliate revenue by leveraging diverse channel strategies and growth-focused initiatives.

• Developed marketing plans based upon extensive research and prospects targeted.
• Analyzed marketing campaigns using key metrics and performance indicators.
• Coordinated staffing for various marketing events and industry conferences.
• Supervised marketing team of 11 personnel.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Negotiated advertising and commercial sponsorship contracts to save company money.
• Increased market awareness and penetration through development of creative collateral.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
• Identified low-cost opportunities to increase visibility and drive traffic.

• Demonstrated strong organizational and time management skills while managing multiple projects.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Proved successful working within tight deadlines and a fast-paced environment.
• Delivered services to customer locations within specific timeframes.
• Passionate about learning and committed to continual improvement.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Paid attention to detail while completing assignments.
• Self-motivated, with a strong sense of personal responsibility.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Skilled at working independently and collaboratively in a team environment.
• Provided professional services and support in a dynamic work environment.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.