Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Soundarya Murthy

Sydney

Summary


Passionate Product management professional with over 6 years of experience in building successful product strategies/roadmap and delivering impactful solutions. A strong leader with exceptional problem-solving skills; who works collaboratively and has focus on achieving results, is adaptable to changing needs. Skilled in stakeholder communication, market analysis, and agile methodologies, with keen ability to prioritize tasks and meet deadlines. Reliable and results-driven, bringing strategic mindset and passion for innovation.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Associate Product Manager - ECS Foundations

Endeavour Group
07.2023 - Current
  • Working in a fast paced environment where fluid and evolving requirements need to be clarified and downstream implications thought through.
  • Developing robust, high-performing and scalable backend systems with a team first attitude.
  • Design and deliver against the agile roadmap in partnership with business stakeholders and customers to create measurable value.

Associate Product Manager - Personalisation (Web & Mobile apps)

Endeavour Group
02.2022 - 06.2022
  • Successfully developed features for Personalizing the website and mobile apps for Dan Murphy's that drove phenomenal results for the business.
  • Designed and implemented A/B experiments through the Adobe suite - Target/AEM/Adobe Analytics for our products to improve the conversion rate and engagement rate by 10%.
  • Conducted market research and analysis to identify customer needs and built the product strategy, vision and roadmap across multiple products.
  • Implemented a feature on Cart and checkout that drove weekly revenue of $50k incremental sales.
  • Led teams of designers, marketers, and developers in reaching product goals.

Senior Business Analyst - Mobile Apps

Endeavour Group
10.2020 - 02.2022
  • Solid experience in eliciting business, functional and non-functional requirements as user stories and acceptance criteria that provide a solid foundation for the design and implementation of appropriate solutions.
  • Act as a single point of contact and information source, providing guidance on product decision making process.
  • Assisted senior product managers in conducting market research, creating product road maps, and tracking product performance metrics.

Product Manager

Lysn
05.2020 - 09.2020
  • Growth - Successfully built 2 healthcare mobile applications with an extensive feature set (40 features) in a period of 4 months from conception all the way through to launch.
  • Engagement - From the beta users, increased product Engagement rate 20% by designing and implementing strategies.
  • Leadership - Lead cross-functional teams of 30 members across India, Poland, Australia, and New Zealand to successfully launch the mobile apps.

Product Lead - (Artificial Intelligence) Engineer

Arete
02.2020 - 05.2020
  • Growth - Took the product from vision to launch and closely worked with the CEO/Founder to guide her through the application for an Accelerator Program - Tech Stars and the product won the program.
  • Leadership - Developed 40 chat-bot design conversations for healthcare-specific domains.
  • Technical - Built the entire architecture for the AI/Chat bot product development and managed the Google Dialogflow Instance.
  • Research - Worked closely with the research and analytics team of Victoria University to prove the concept of how chat bots can improve the mental health of athletes.

Product Analyst

Wysa
11.2016 - 03.2019
  • Growth - Developed 5 unique NLP models which increased mobile app engagement by 300% through user research & experimentation.
  • Leadership - Lead a team of 6 Members and increased product Engagement rate 200% by the development of analytics solutions to discover patterns, trends and relationships in data.
  • Research - Worked closely with the research and analytics team and published a paper in World's leading Journal JMIR on "Using Passive Smartphone Sensing for Improved Risk Stratification of Patients with Depression and Diabetes Cross-Sectional Observational Study".
  • Working closely with Data Analysts, Data Engineers, Business Analysts and engineering to deliver quality software and amazing user experiences that solve real world customer problems.

Education

Bachelor's - Telecommunication Engineering

Visvesvaraya Technological University
06.2016

Skills

  • Business Objectives
  • Business Objectives and OKR's tracking
  • Product Roadmap and Strategy
  • Market Research and Analysis
  • User Experience / Interface Design
  • Cross-Functional Team Management
  • Product Performance Tracking
  • Product Usability Optimization
  • Agile Software Development

Certification

Professional Scrum Master 1

Accomplishments

  • Revenue generation of $4M by launching the "Have you forgotten" feature on Dan Murphy's website and mobile app.
  • Led 4 successful marketing campaigns on mobile apps with successful ROI.
  • Collaborated with design and engineering teams to improve product usability and user experience, resulting in a 15% increase in customer retention.

Timeline

Associate Product Manager - ECS Foundations

Endeavour Group
07.2023 - Current

Associate Product Manager - Personalisation (Web & Mobile apps)

Endeavour Group
02.2022 - 06.2022

Senior Business Analyst - Mobile Apps

Endeavour Group
10.2020 - 02.2022

Product Manager

Lysn
05.2020 - 09.2020

Product Lead - (Artificial Intelligence) Engineer

Arete
02.2020 - 05.2020

Product Analyst

Wysa
11.2016 - 03.2019

Bachelor's - Telecommunication Engineering

Visvesvaraya Technological University

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Soundarya Murthy