Soundharya N
Chennai
Summary
Accomplished Corporate Communications Manager with more than 10 years of experience, specializing in crafting and executing impactful internal and external communication strategies. Proven ability to lead teams and manage communications basis varying requirements, resulting in enhanced brand visibility and strengthened company reputation. Expertise in fostering media relations and collaborating cross-functionally ensures effective communication across all organizational levels. Career objectives include leveraging strategic skills to drive innovative communication initiatives that align with corporate goals.
Overview
17
17
years of professional experience
Work History
Manager Media & PR
Maveric Systems Limited
Chennai
05.2022 - 10.2023
- Led the organization's Media and PR efforts across geographies in the BFSI space.
- Delivered 50+ coverages annually, with more than 70% in Tier 1 publications/platforms.
- Developed and maintained a comprehensive media plan while managing the budget for the PR portfolio.
- Proactively identified media and PR opportunities to promote key company messages, talent branding, offerings, and thought leadership for company spokespeople.
- Liaised with internal spokespersons, media agencies, journalists, editors, analysts, and advisors.
- Responsible for end-to-end content delivery for various company communication vehicles (PR, interviews, articles) covering people, practices, and solutions.
- Identified relevant nomination opportunities for company awards and recognitions in BFSI, while collaborating with internal teams for nomination submissions.
Team Manager Content
Omega Healthcare Management Services
Bengaluru
05.2016 - 05.2022
- Managed both internal and external communications.
- Built and scaled the organization's social media presence.
- Developed internal messaging featuring compelling graphics to strengthen image.
- Crafted messages aligning with corporate goals for executive leaders.
- Developed and implemented effective communication plans, facilitating Organizational Change Management.
- Handled essential communications during the COVID pandemic and maintained crisis management efforts.
- Worked on RFPs and marketing case studies for the presales teams.
- Developed marketing collaterals in collaboration with teams and SMEs.
- Managed and executed yearly media and PR coverage deliverables exceeding 40 instances.
- Crafted thought leadership articles for SMEs, including healthcare service sector.
- Facilitated press gatherings during significant company achievements, like launch of new branches and CSR activities.
A.M - Market Research
JSL Limited
06.2011 - 02.2012
- Identified new potential projects for the company to generate sales, and worked with the sales team to identify strategies to promote the growth of the organization.
- Created a research report on the consumption of steel grades across sugar plants in South India.
Business Manager
Wellspring India Meditour
Chennai
08.2009 - 12.2010
- Researched market trends to discover new avenues for growth in expanding medical tourism operations.
- Evaluated international healthcare entities for partnership.
- Reviewed funding options and location strategies with senior management for potential foreign office setups.
- The role also involved managing day-to-day business operations and hiring prospective candidates.
Research Analyst
Frost & Sullivan India Pvt, Ltd
06.2006 - 01.2008
- Authored three articles and two Research services
- Trained in Sales and Research for six months each
- Worked on consulting assignment to help charter growth & investment plan
- Project Title: South East Asian Power Plant Services Market
- Project Brief: Research covered the servicing of primary power plant equipments in the SEA countries. Study covered the servicing (Operations and Maintenance (O&M) and Maintenance, Repair and Overhaul (MRO) services) of thermal gas and coal fired power plants.
- Research Methodology: Undertook secondary research for understanding the fundamentals of the market, gathered qualitative and quantitative information on the market. Augmented the research by conducting primary research interviews with the key players and arrived at the market consensus.
- Outcome: Estimated the current market size and forecasted the growth rate of the market from the year 2004 to 2014. The key drivers, restraints and challenges for the market and market share of key players was identified.
Education
PG - Digital Communication and Media/Multimedia
MICA
Chennai01.2018
Post Graduation - Human Resource Management
Chennai Business School
01.2009
B.Sc - Information Systems Management
M.O.P Vaishnav College for Women
01.2006
Skills
- Communication - Internal and External
- Content management
- Content creation
- Media and public relations
- Employer branding strategies
- Marketing communications
Languages
- English, Native or Bilingual
- Kannada, Native or Bilingual
- Hindi, Native or Bilingual
- Tamil, Elementary
Affiliations
- Co-founded the Leadership and Career Capital Circle in Leap Club, a women's networking platform
References
References available upon request.
Timeline
Manager Media & PR
Maveric Systems Limited
05.2022 - 10.2023
Team Manager Content
Omega Healthcare Management Services
05.2016 - 05.2022
A.M - Market Research
JSL Limited
06.2011 - 02.2012
Business Manager
Wellspring India Meditour
08.2009 - 12.2010
Research Analyst
Frost & Sullivan India Pvt, Ltd
06.2006 - 01.2008
PG - Digital Communication and Media/Multimedia
MICA
Post Graduation - Human Resource Management
Chennai Business School
B.Sc - Information Systems Management
M.O.P Vaishnav College for Women
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