SOURABH KUMAR

· Devised comprehensive go-to-market plans that would help successfully launch the products into both B2B and B2C markets.

· Spearheaded digital marketing initiatives that would effectively communicated brand value propositions, resulting in higher customer acquisition rates.

· Devised content and traffic growth strategies to effectively engage target audiences.

· Planned and executed web, SEO, database marketing and social media advertising campaigns.

· Formulated and executed strategic initiatives to improve product offerings.

• Identifying & solutioning the sales & process bottlenecks.
• Formulated and executed strategic initiatives to improve product offerings.
• Drove digital transformation efforts within the organization by implementing advanced technology solutions that streamlined workflows and improved customer experience.
• Streamlined operations to maximize business efficiency and profits.
• Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
• Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.

• Led P&L for individual and group protection products across Life & Health categories with a 35+ team
• Designed life, health, indemnity, and rider products; formulated go-to-market strategies & marketing communications
• Spearheaded product strategy & campaigns across the channels & partners
• Managed Reinsurance & regulatory relationships
• Managed Risks & ensured profit sustainability.

• Headed P&L for Group and Retail life and health reinsurance business
• Managed the Key Accounts of India’s biggest insurance companies: LIC, HDFC Life, Max Life & Kotak Life
• Structured strategies & products and distribution solutions for the Key accounts insurance companies
• Surpassed the sales & revenue targets for India & Sri Lanka
• Drove digital value propositions for clients.

• Headed 7 Regional Heads and an extended team of 500+
• Surpassed P&L targets each year
• Created the broking vertical from grounds up.

• Managed Bancassurance business for: ICICI Bank, South Indian Bank RRB’s, Co Operative and Apex Bank
• Revived ailing accounts and grew volumes by more than 300% YOY
• Posted >75% growth in volumes through the ICICI Bank channel
• Grew Micro Insurance Business 2.5X by acquiring a record number of NGOs, MFIs & Credit Co-Operative societies.

• Managed the P&L for the personal loans business
• Delivered annual revenue of Rs
• 40 Crores
• Opened 6 branches across locations in the region
• Built a team of 100 Relationship Managers & 12 Branch Managers
• Set up local agencies for sourcing, verification, and collections
• Maintained the Pan-India lowest delinquency levels
• Exceeded targets.

• Organized promotional events and interacted with community to increase sales volume.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Identified and qualified new distributors to increase market share in key territories.